What is an advertorial landing page?
An advertorial landing page is a sort of web page that appears to be a news piece or editorial, but its primary aim is to covertly promote a product or service. Unlike standard landing pages, which are frequently straightforward and sales-oriented, advertorial landing pages provide important information and insights that naturally drive users to make a purchasing choice. This combination of content marketing and direct response advertising makes advertorials extremely effective in engaging and converting visitors.
Why Use Advertorial Landing Pages?
Advertorial landing pages are extremely powerful because they mix the authority of journalistic content with the persuasive force of advertising. They educate the audience, establish trust, and effortlessly guide readers to the intended action, whether it’s making a purchase, signing up for a newsletter, or achieving another conversion goal. By offering valuable content, they minimize resistance and skepticism, making the promotional message more appealing.
How to Create an Effective Advertorial Landing Page
Creating a good advertorial landing page requires several important steps:
1. Research your audience.
Knowing your target audience’s needs, pain areas, and hobbies is critical. This information will assist you in developing a message that will be meaningful to them. Gather this data through surveys, social media insights, and market research. For marketers managing multiple campaigns and teams, syncing schedules across different calendars can be a challenge. Use OneCal to sync all your calendars across providers like Google Calendar, Outlook, and iCloud.
2. Create a Captivating Headline
Your headline should capture the reader’s attention and make it clear that the information is important and relevant to them. It should promise a benefit or a solution to a problem that your target audience is facing.
3. Provide valuable content.
Offer insights, suggestions, or facts that will actually benefit your readers. This information should be both educational and engaging, establishing confidence with the reader. Avoid using blatantly commercial language; instead, focus on teaching and delivering value.
4. Integrate Subtle Promotions
While the primary goal is to provide useful content, subtly incorporate your product or service as a solution to the reader’s problem. Use natural transitions and contextual remarks instead of blatant sales pitches.
5. Add Social Proof.
Testimonials, reviews, and case studies can dramatically boost the credibility of your advertorial. Displaying genuine customer experiences fosters trust and reassures potential buyers about the efficacy of your product.
6. Develop a clear call to action (CTA).
After offering value, direct your readers to the next action with a clear and appealing CTA. Ensure that it is prominently displayed and directly related to the content they have just read.
7. Optimize for SEO
Use relevant keywords naturally throughout your content to boost your search engine rating and drive organic traffic. Ensure that your material is easily readable and valuable, in accordance with SEO best practices.
Leveraging LanderLab’s Templates
Creating effective advertorial landing pages can be time-consuming and complex, especially if you’re starting from scratch. That’s where LanderLab comes in. LanderLab offers 20 high-converting advertorial templates that are ready to use. These templates are designed by experts to ensure they are optimized for conversion and engagement. By using these templates, you can save time and effort while still creating compelling and effective advertorials.
Examples of High-Converting Advertorial Landing Pages
To inspire your own advertorial landing pages, here are three examples that demonstrate different approaches and styles:
1) American Finance Advertorial
A tech company used an advertorial landing page to showcase a new gadget. The page featured an in-depth review, comparisons with competitors, and user testimonials, ending with a special offer for readers to buy the gadget at a discounted price.
2) Oral Health Advertorial
A leading health supplement brand created an advertorial that looks like a news article discussing the benefits of their product.
The content includes a detailed explanation of the supplement’s benefits, seamlessly integrating a CTA to watch a video as the next step.
3) Baby Products Advertorial – Stroller
This is another high-converting advertorial template available on LanderLab. This is an advertorial for baby products in this case a stroller.
The main reason why this advertorial converts well is because it is packed with very valuable information about the product. Plus it is very easy to buy but at the same time, the reader gets all the information they need to know before they buy.
Create High-Converting Advertorials with LanderLab
Discover why hundreds of affiliates trust LanderLab to create high-converting advertorials. Our easy-to-use drag-and-drop editor empowers you, while our custom design service brings your vision to life. Plus, explore our collection of ready-to-use templates for a quick start. Try it free for 7 days!
