Do you know that affiliate marketers who use the right tools increase their earnings by up to 30%? The race in 2025 is not about being the hardest worker but rather the smartest worker.
This post outlines some free tools free tools for affiliate marketing in 2025. We will take you through each tool and give helpful hints on how to use them effectively.
Why are free affiliate marketing tools important?
You must be effective at the beginning of your affiliate marketing or scaling with a shallow price. Free tools will enable you to:
- Increase efficiency: Automating tasks that are time-consuming and letting you focus on scaling your business.
- Improve SEO: With intelligent keyword research and SEO analysis, ranking higher in search engines.
- Increase conversions: Create optimized landing page creation and content for conversions of traffic into sales.
- Performance tracking: Follow through on campaign performance and adjust strategy.
When starting or scaling your affiliate marketing, maximizing your effectiveness while keeping costs low is important. Free tools can help you with:
- Increase efficiency: automate repetitive tasks and focus on growing your business.
- Improve SEO: Rank higher in search engines with intelligent keyword research and SEO analysis.
- Increase conversions: create optimized landing pages and content to convert traffic into sales.
- Track performance: monitor campaign performance and adjust your strategy accordingly.
Top 15 free tools affiliates should have in their toolbox for 2025
1. ChatGPT: AI content creation assistant
Content is central in the strategies of affiliates, and ChatGPT is an AI-driven tool to help you craft engaging, SEO-optimized content for blog posts, emails, and social media.
What is ChatGPT?
The highly developed language model, ChatGPT, was developed by OpenAI, putting on it the capability to conduct conversations with the end users, answer questions thrown at them, and execute assigned tasks. Now, just imagine a sophisticated chatbot speaking in several languages, producing quality human-like writing, producing other creative content forms, and innovative answers to questions.
Features:
- Originality of Content: Brainstorm creative blog posts, product descriptions, and social media headlines within seconds.
- Tone adjustment: From formal to conversational, ChatGPT can adjust the content in the particular tone you need.
- Fast editing: Using ChatGPT as your virtual editor, you’re able to fix and increase the clarity and flow of your content a whole lot faster.
How to Use ChatGPT for Affiliate Marketing
Create High-Converting Affiliate Content
Write comments about creating affiliate content that promotes your affiliate offerings using ChatGPT. Examples are blog posts, product comparisons, and even social media captions. Describe the product features and advantages to the targeting audience in a clear prompt to ChatGPT.
Create Engaging Email Campaigns
Email marketing bridges the gap with your audience and creates a magic touch while promoting affiliate products. In addition, it has an advantage over others: designing a professionally written and yet attention-grabbing email becomes very easy with ChatGPT to encourage or make you click. One can write anything from one-time promotional emails to an entire campaign series done seamlessly with ChatGPT.
Develop Social Media Content and Ads
Social media sites are the greatest assets for affiliate marketers, and this is as great as it gets in making posts and building ads to broadcast affiliate links. Such websites really can make everything faster and better working for you concerning writing attention-grabbing captions, making posts, and lots of ad copy for your target audience and the site with the assistance of ChatGPT.
Answer Audience Questions with AI Chatbots
AI chatbots are serving as really good tools for affiliate marketers who like to get hold of instantaneous and appropriate replies to questions asked by the visitors. These chatbots give the most real-time assistance regarding helping the visitor understand the products and/or services that the promoter is offering. Answering the questions that the user had and guiding them towards the right solution creates a seamless and interactive experience that brings trust, keeps the users hooked, and finally optimizes the chances of clicking through to the affiliate link. You will not kill your much-prized time having the questions with AI.
2. Grammarly: improve the quality of your writing
As an affiliate marketer, great writing builds trust and credibility with your readers, and Grammarly’s free version helps you create professional, error-free content that drives conversions.
What is Grammarly?
Grammarly is a well-known writing tool driven by artificial intelligence that assists users in enhancing their writing style, grammar, spelling, and punctuation.
Features
- Real-time grammar and spelling checking
- Tone and clarity suggestions to improve messages.
- Plagiarism detection (available in premium version).
Uses for affiliate marketing
- Advertorials: always use Grammarly to ensure your posts are polished and professional.
- Social media posts: avoid caption errors that undermine credibility.
Pro tip: Grammarly’s tone checker ensures that your content is appropriate for a variety of readers, whether it’s a casual blog post or a formal email.
3. Canva: create beautiful visuals to complement your content
Affiliates may design eye-catching visuals using Canva, a strong and intuitive tool that enhances their marketing efforts and goes well with content.
What is Canva?
With the help of the well-known online graphic design tool Canva, anybody, regardless of experience level, can easily produce images that seem professional. It provides a vast array of tools, features, and templates to assist you in designing everything from presentations and social media posts to logos and brochures.
Features:
- A simple drag-and-drop interface allows you to create expert graphics without any technical expertise.
- Extensive collection of templates Select from a huge assortment of templates for email headers, ads, social media postings, and more.
- Personalization Package: Keep your brand identity constant in all of your graphics.
How to use Canva for affiliate marketing:
Create Attention-Grabbing Social Media Posts
If you are into affiliate marketing then the best way to promote your affiliate products is through Social media. Canva can make your life much easier for you by creating eye-catching ad banners on platforms like Instagram, Facebook, Pinterest, and X adding bright images and engaging text that grab your audience’s attention. Canva has many pre-made templates in the right sizes for each platform. So you don’t have to waste time going through dimensions or starting from scratch. Just choose a template. Add pictures of your products Include a short, catchy caption and attach your affiliate link to your post or bio. This approach helps you catch your audience’s eye and drive clicks on your offer.
Design Product Comparison Graphics
With the creative options presented by Canva, you can come up with professional comparison graphics that show their strengths, features, and prices. Go further and create side-by-side comparison charts or infographics for two or three similar tools or products-for example, email marketing platforms or fitness trackers.
These visuals can allow consumers to make the most knowledgeable decisions about the item while imploring them to choose the one you are marketing. Use bold headlines, uncomplicated icons, and brief descriptions for fast digestion of information. You could have an “endorsement area” or award a “winner” badge to create a requirement for a clear choice. Such comparisons would be most suited to optically capturing users towards an affiliate conversion in blogs, social media, and landing pages.
Design Product Mockups
Mockups of products give the best possible presentation of affiliate products you are promoting – without a doubt, very professional and aesthetically pleasing to the eyes. If it comes to following that kind of mockup, such as this from Canva, easily create something that is going to give audiences a clearer picture of how the product looks or what it really does. For example, a really nifty way to present a tool is with a mockup showing how it would look in action, such as showing its user interface on a laptop or phone, when the product being promoted is a digital tool such as a landing page builder.
Design Webinar or Event Promotions
Promoting webinars or events is a very effective way of reaching out and getting your audience involved while also exposing other affiliate products. Canva helps you easily design fantastic eye-catching graphics that will scream about the forthcoming event. For instance, you could create banners or posters that include the title of the webinar, the date, the time, and a brief what-will-audience-learn synopsis.
Canva uses templates so that you can customize the image with your identity, ensuring that it comes out perfect on social media, emails, or even your website. Add an effective call such as “Register Now” or “Join Us,” which encourages even more people to sign up. But these promotions would entice and even create opportunities for bringing to focus the affiliate products you’re talking about in the event, thus generating more interest and potential sales.
4. Google Search Console: Improving SEO performance
If you are serious about increasing organic traffic, Google Search Console is a must-have because it provides detailed insight into how your site is being accessed through a search result from Google and how users interact with your content.
What is Google search console?
Google Search Console is a free, basic program from Google built for website owners, marketers, and SEO professionals to monitor site performance in Google search results and optimize it. It gives insights into the performance of your website with regard to search traffic and suppression, indexing, and visibility. Use it to learn how many keywords your site ranks for, how many clicks and impressions your pages receive, and where in the search results those pages appear.
It will also let you know the problems that include indexing issues, crawl errors, broken links, or problems with mobile usability that can reflect performance on your site. You might also want to submit your sitemaps to Google for the correct indexing of your content, inspect the state of individual URLs with respect to their indexing status, and understand the Google view of your site.
Not least, Google Search Console is also used in monitoring security issues, such as hacking attempts or malware, and improves the visibility of your site in search results by reviewing structured data or implementations of rich snippets. Be it for a fresher or an advanced SEO professional, Search Console will be very helpful in improving the ranking of your website and keeping your online presence healthy.
Features:
- Performance tracking: Observe which keywords drive real traffic to your site.
- Error detection in crawling: It’s used to identify and fix technical issues impairing your SEO.
- Backlink analysis: Track the quality of links outside your website pointing to it.
How to use Google Search Console for Affiliate Marketing:
Track Keywords Driving Traffic to Your Affiliate Pages:
Use the Performance Report in Google Search Console to identify which search queries (keywords) bring traffic to your affiliate pages. Analyze clicks, impressions, and rankings for these keywords to optimize your content around high-performing terms or improve underperforming ones. This will help you target the right audience and drive more traffic to your affiliate links.
Fix Indexing Issues for Affiliate Content:
First of all, make sure that Google indexes all your affiliate pages; check the Coverage Report or use the URL Inspection Tool. Then solve excluded and errors, which can be holding it back. For instance, if submitting a sitemap for your affiliate pages with any crawl errors fixed would enable the Google bots to find and then rank your content, then people can start clicking on those links.
Pro Tip: Check if your site is mobile-friendly and that it’s optimized for mobile visitors-which are the majority of the traffic, for that matter.
5. Google Analytics: Track campaign performance
Google Analytics is the best tool for tracking traffic and understanding visitor behavior on your website. For affiliates, it is crucial to track which traffic sources and pages are converting the most.
What is Google Analytics?
One of the best online analytics tools available is Google Analytics, which gives you information about user behavior and website traffic. For companies of all sizes looking to better their online marketing efforts through data-driven decision-making and an understanding of how website visitors are interacting, this is a priceless resource.
Features:
- Audience intelligence: see where your traffic is coming from.
- Behavioral tracking: see how users interact with your site.
- Conversion tracking: measure clicks and sales from affiliate links.
How to Use Google Analytics for Affiliate Marketing:
- Track affiliate conversions: Set goals in Google Analytics and track which content drives the most affiliate sales.
- Refine your strategy: Use traffic source data to invest more in high-converting channels.
Pro tip: Set UTM parameters for your affiliate links and track the exact performance of each campaign.
6. SemRush: Advanced SEO and competitive research
SemRush has a premium service, but the free version offers very useful features for competitive keyword research and website analysis.
What is Semrush?
Semrush is the all-in-one powerful digital marketing platform one needs to enhance online visibility and performance. It’s a comprehensive tool for SEO and keyword research, content marketing, PPC advertising, management of social media, competitor analysis, and much more. At Semrush, you will see keyword ranking, high-potential keywords, competitor analysis, and discover strategic reasons behind competitors’ performance.
Features include:
- SEO analysis: track organic search performance and keyword rankings
- Competitor analysis: See which keywords your competitors are targeting
- Backlink tracking: track backlinks you get from other sites.
How to use SemRush for Affiliate Marketing:
Find High-Converting Keywords
Semrush’s Keyword Magic Tool will help you in finding profitable keywords for your affiliate content. You’ll search for keywords that relate to the products that you are promoting, filter them by low competition and high volume, and use them to target long-tails in your blog posts, product reviews, and landing pages so as to better your ranking and attract targeted traffic.
Analyze Competitors’ Affiliate Strategies
Uncover with Semrush Competitor Analysis which keywords, content, and backlinks drive the most traffic to your competitors’ affiliate sites. Find their top web pages and replicate that by creating strategies for similar keywords or creating better content. This helps you stay ahead in the affiliate marketing niche.
Performance Monitoring and Content Optimization
Monitor your affiliate pages for the right keywords with the Semrush Position Tracking tool. Go in regularly to see how your content is performing and find weak spots. You can combine this with the SEO Content Template to make sure your content is optimized for better rankings and attracts more clicks on your affiliate links.
Pro tip Use SemRush’s ‘keyword gap‘ tool to identify keywords where your competitors are ranking but you are not. This will help you find untapped opportunities.
7. Google Keyword Planner: Target high-converting keywords
The free version of Google Keyword Planner helps you find the right keywords to target with your content. It provides data on search volume and competition levels for keywords related to your domain.
What is Google Keyword Planner?
One tool that might assist you in finding appropriate keywords for your advertising efforts is Google Keyword Planner. For companies and marketers looking to boost their internet presence and improve website traffic, it’s a great tool. Access it by signing in or creating a Google Ads account at Google Ads. You can also bypass the campaign setup process: switch to “Expert Mode” and select “Create an account without a campaign.” Once your account has been created, go into the Tools & Settings menu, select Keyword Planner, and start researching your keywords. You can use either the option to “Discover New Keywords” for ideas or “Get Search Volume and Forecasts” for specific terms analysis. While the tool is free, Google may require active billing information to access all features, even if you’re not running ads.
Features
- Keyword research: Discover new keywords relevant to the product you are promoting.
- Search volume information: see how often certain keywords are searched for.
- Cost per click data: useful for understanding how competitive a keyword is in paid search.
How to use Google Keyword Planner for affiliate marketing?
- Content creation: Use the tool to identify long-tail keywords with low competition but high conversion potential.
- Strategy: optimize blog posts and product reviews for keywords with high search volume and low competition.
Pro tip: Combine this tool with other keyword research tools like SemRush for more detailed data and keyword opportunities.
8. LinkTree: Manage affiliate links on social media
If you promote affiliate links on Instagram or TikTok, you’ve probably faced the problem of limited link options; LinkTree solves this problem by allowing you to host multiple links with a single URL.
What is LinkTree?
LinkTree is such a minimalistic powerhouse tool that enables one to create a personalized landing page for more than one link. It is the tool being used on Instagram, as on this platform, users only have the ability to add just one link in the bio. That’s when this tool solves the problem-to let others have just one clickable link for their multiple destinations.
Examples are that links to your website, social media profiles, affiliate products, blog posts, and an online store are all fair game to add to one LinkTree page. This is, of course, highly popular with influencers, content creators, and businesses alike because it provides an easy central method to share several links in a clean and organized manner.
Features
- Customizable landing pages with multiple links
- Analytics: track clicks and engagement on links.Custom branding: Personalize LinkTree pages with your own colors and style.
How to use LinkTree for affiliate marketing:
- Maximize Instagram traffic: Use LinkTree to collect your affiliate links, blog links, and special offers in one place.
- Promote multiple products: add affiliate links for different products and brands without overwhelming your followers with individual links.
9. LanderLab: create high-converting landing pages
Landing pages play an important role in affiliate marketing conversions. Thanks to Landerlab drag and drop builder you can create high-converting landing pages without writing any code. Learn how to create the perfect affiliate landing page.
What is LanderLab?
LanderLab.io is an easy-to-use drag-and-drop landing page builder that helps you create high-converting pages without needing to write a single line of code. It’s perfect for affiliates, agencies, and marketers who want to design, test, and optimize their pages quickly. With its intuitive interface, pre-built templates, A/B testing tools, and built-in analytics, everything you need to build and improve landing pages is at your fingertips.
Features:
- Drag and drop builder: no coding skills required.
- A/B testing: test different headlines, images, and calls to action.
- Responsive design: make your pages look great on all devices.
How to use LanderLab for affiliate marketing:
- Create custom landing pages for your affiliate offers to increase conversions.
- 20+ affiliate-focused templates on various niches like casino, auto insurance, advertorials, and more.
- Run A/B tests with different designs, offers, and copy, to see which page layout brings in more conversions.
You can try LanderLab for free 7 days and explore everything you need to boost your affiliate business.
10. bit.ly: simplify and track affiliate links
Affiliate links are often long and unattractive; with Bit.ly you can shorten, customize, and track your links to increase click-through rates and improve analytics.
What is bit.ly?
Bit.ly is a URL-shortening service that takes long web addresses and condenses them into shorter, more manageable links. It’s widely used for sharing links on social media, emails, or text messages where space is limited.
Features
- Shorten and customize URLs to fit your brand
- Track link performance in the analytics dashboard
- Branded links are available in the paid version
How do you use it for affiliate marketing?
- Track link performance: See how many clicks your affiliate links get from which sources using bit.ly.
- Make your links more useful Customize your links to make them more attractive to potential buyers.
If you are looking for a no-cost version, then check out Landerlab’s free URL shortener tool. It’s easy to use and provides customizable short links
11. Google PageSpeed Insights: optimize site speed
Google PageSpeed Insights (PSI) stands for PageSpeed Insight. It’s a service or tool provided by Google to analyze performance, speed, and the general user experience, in general, on several resolutions, both from desktop and mobile. Scores range from 0 to 100; excellent will be in the range of 90-100; 50-89 represents the needs for improvement, whereas poor stands at 0-49. PSI measures Core Web Vitals through LCP, how much time it takes to load the main content, FID is the time it takes for interactivity, and CLS means visual stability at the time of loading. It offers Field Data, which is real-world user data coming from the Chrome User Experience Report, and Lab Data, which is simulated data during a single page load.
Features
- Mobile and desktop performance scores
- Actionable advice on how to speed up your site
- Key web vital values Insights into your site’s user experience metrics
Benefits for affiliates:
- Optimize blog load times: Speed up your affiliate blog, improve SEO, and reduce direct conversion rates.
- Improve mobile performance: Mobile users are an important demographic for affiliate marketers, so making sure your site loads fast on mobile devices is crucial.
As recommended by pro tip PageSpeed Insights, compress images and enable browser caching to improve site performance.
12. Microsoft Clarity: Understanding user behavior
Microsoft Clarity is a free tool that provides insights into how visitors use your website, including heat maps, session logs, and user interaction data.
Features:
- Heatmaps: see where users click and scroll.
- Session logs: see how users navigate the site.
- Analytics: identify the most visited pages, user dissatisfaction, etc.
Use for affiliate marketing:
- Optimize conversion: Use heatmaps to see which affiliate links are getting the most traction and adjust layouts to increase engagement.
- Reduce direct conversion rates: Identify where users are losing interest or becoming frustrated and improve these pages to keep visitors longer.
Pro tip: Use Clarity data to compare high and low-converting pages to understand what works and what doesn’t.
13. Unsplash: free stock images for your content
Visual content plays an important role in affiliate marketing, especially in product reviews, blog posts, and social media, and Unsplash offers high-quality, royalty-free images that can be used without worrying about copyright issues.
Features:
- Thousands of free images: All images on Unsplash are free to use.
- Categories and search: easily find images related to your niche industry or product.
- No attribution required: Unlike other stock image sites, Unsplash does not require attribution.
How do you use it for affiliate marketing?
- Enhance your blog posts: Use high-quality images to make your affiliate content more visually appealing.
- Increase social media engagement: Beautiful images from Unsplash can enrich your posts and increase engagement.
Pro tip: Using specific and relevant images can create an emotional connection with your audience and increase conversions.
14. Tracking
Tracking and managing your affiliate campaigns effectively is a core part of optimizing performance for better ROI. One standout tool to consider is:
Clickflare.com
ClickFlare is a powerful ad tracking tool built especially for better optimization, management, and tracking of affiliate marketing campaigns. Below we have shared lists of a few key features that Clickflare includes:
- Advanced Funnel Tracking: It provides a better understanding of customers’ journeys and gives highly valued insight into how one can improve their funnel.
- Flexible Conversion API: Easily personalize Conversions API on major platforms like Meta, Google, TikTok, Snapchat, and Bing.
- AFD and RSoC Integrations: Save time by having your keywords and finalized revenue reports uploaded automatically to your account.
- Split-Testing of Keyword & Landing Page: Split-test multiple keywords or landing pages to find the best combination and optimize for it.
- Pay Per Call Tracking: Know what number of calls are qualified versus non-qualified, further optimizing campaigns for better call conversion rates. Responsive Support: Avail a dedicated team to help anytime you need it.
Whether you’re new or a veteran, ClickFlare offers an intuitive interface with advanced capabilities that should be part of every affiliate marketer’s toolkit. Try it free for 14 days.
15. Email Marketing Tools: Mailchimp
Email marketing is really important for affiliate marketing success from which you can get in direct contact with the audience to achieve good results for products, updates, or conversions.
To get the most out of your email campaign, you must surely need tools that merge ease of use with powerful functionality.
One of the most popular email marketing solutions is Mailchimp. Besides its free plan being quite suitable for affiliates just starting,.
You will be able to create professional e-mail campaigns that keep your audience engaged and drive traffic to your affiliate offers, thanks to its intuitive drag-and-drop editor, pre-designed templates, and advanced analytics.
But it gets even better with Mailchimp paired with the right tools.
Among those landing page builders that are seamlessly integrated with Mailchimp is LanderLab; by default, it automatically allows transferring leads captured through your landing pages into your email lists.
Conclusion: The Best Free Tools for Affiliate Marketing You Need In 2025
Affiliate marketing in 2025 is more dynamic and competitive than ever, but with the right tools, you can stay ahead.
Everything covered in this article offers an arsenal with tools to improve your content, streamline operations, and drive major growth—from using ChatGPT’s capabilities for content development to closely monitoring your success with Google Analytics and more.
Success in affiliate marketing isn’t just about working harder—it’s about working smarter. By leveraging these tools, you’ll be better equipped to create high-quality content, drive traffic, and maximize your affiliate revenue in 2025 and beyond.
