Did you know affiliate marketers who leverage the right tools can boost their earnings by up to 30%? In 2025, staying competitive means working smarter, not harder!
This post highlights some of the best free tools for affiliate marketing in 2025. We’ll walk you through each tool and provide helpful hints on how to use it effectively.
Why are free affiliate marketing tools important?
When starting or scaling your affiliate marketing, maximizing your effectiveness while keeping costs low is important. Free tools can help you with:
- Increase efficiency: automate repetitive tasks and focus on growing your business.
- Improve SEO: Rank higher in search engines with intelligent keyword research and SEO analysis.
- Increase conversions: create optimized landing pages and content to convert traffic into sales.
- Track performance: monitor campaign performance and adjust your strategy accordingly.
Top 15 free tools affiliates should have in their toolbox for 2025
1. ChatGPT: AI content creation assistant
Content is at the core of affiliates’ strategies, and ChatGPT is an AI-powered tool that helps you create engaging, SEO-optimized content for blog posts, emails, and social media.
What is ChatGPT?
OpenAI created the potent language model ChatGPT. Its purpose is to converse with users, answer their questions, and carry out their assigned duties. Consider it a sophisticated chatbot capable of translating languages, producing human-quality prose, producing other forms of creative material, and providing insightful answers to queries.
Features:
- Content originality: get ideas for creative blog posts, product descriptions, and social media headlines in seconds.
- Tone adjustment: ChatGPT can adapt content to a specific tone, from formal to conversational.
- Fast editing: Using ChatGPT as a virtual editor, you can quickly improve the clarity and flow of your content.
Use for affiliate marketing
- Product reviews and tutorials Product reviews and tutorials: use ChatGPT to create content about affiliate products quickly.
- Email campaigns: ideal for creating personalized emails to promote offers, products, and services to your list.
Pro tip: Use ChatGPT to rewrite product descriptions and reviews and make them more attractive by adding SEO-friendly keywords.
2. Grammarly: improve the quality of your writing
As an affiliate marketer, great writing builds trust and credibility with your readers, and Grammarly’s free version helps you create professional, error-free content that drives conversions.
What is Grammarly?
Grammarly is a well-known writing tool driven by artificial intelligence that assists users in enhancing their writing style, grammar, spelling, and punctuation.
Features
- Real-time grammar and spelling checking
- Tone and clarity suggestions to improve messages.
- Plagiarism detection (available in premium version).
Uses for affiliate marketing
- Advertorials: always use Grammarly to ensure your posts are polished and professional.
- Social media posts: avoid caption errors that undermine credibility.
Pro tip: Grammarly’s tone checker ensures that your content is appropriate for a variety of readers, whether it’s a casual blog post or a formal email.
3. Canva: create beautiful visuals to complement your content
Affiliates may design eye-catching visuals using Canva, a strong and intuitive tool that enhances their marketing efforts and goes well with content.
What is Canva?
With the help of the well-known online graphic design tool Canva, anybody, regardless of experience level, can easily produce images that seem professional. It provides a vast array of tools, features, and templates to assist you in designing everything from presentations and social media posts to logos and brochures.
Features:
- A simple drag-and-drop interface allows you to create expert graphics without any technical expertise.
- Extensive collection of templates Select from a huge assortment of templates for email headers, ads, social media postings, and more.
- Personalization Package: Keep your brand identity constant in all of your graphics.
How to use Canva for affiliate marketing:
Create eye-catching ad banners for Facebook, Instagram, and even for Native platforms
4. Google Search Console: Improving SEO performance
If you’re serious about increasing organic traffic, Google Search Console is a must-have. It provides detailed insights into how your site is performing in Google’s search results and how users are interacting with your content.
What is Google search console?
Google offers a free web service called Google Search Console that assists you in keeping an eye on, maintaining, and troubleshooting the visibility of your website in Google Search results. Webmasters, SEO experts, and anybody else looking to boost their website’s Google exposure and performance will find it to be a useful tool.
Features:
- Performance tracking: See which keywords are driving traffic to your site.
- Crawl error detection: Identify and fix technical issues affecting your SEO.
- Backlink analysis: monitor the quality of external links to your site.
Use for affiliate marketing
- SEO optimization: Regularly checks top-ranking keywords and optimizes existing content to rank higher.
- Error resolution: Troubleshoot crawling issues and monitor the health of your website to ensure smooth indexing.
Pro tip: Check your site’s mobile usability and make sure it is optimized for mobile visitors, who make up the majority of traffic.
5. Google Analytics: Track campaign performance
Google Analytics is the best tool for tracking traffic and understanding visitor behavior on your website. For affiliates, it is crucial to track which traffic sources and pages are converting the most.
What is Google Analytics?
One of the best online analytics tools available is Google Analytics, which gives you information about user behavior and website traffic. For companies of all sizes looking to better their online marketing efforts through data-driven decision-making and an understanding of how website visitors are interacting, this is a priceless resource.
Features:
- Audience intelligence: see where your traffic is coming from.
- Behavioral tracking: see how users interact with your site.
- Conversion tracking: measure clicks and sales from affiliate links.
Use for affiliate marketing:
- Track affiliate conversions: Set goals in Google Analytics and track which content drives the most affiliate sales.
- Refine your strategy: Use traffic source data to invest more in high-converting channels.
Pro tip: Set UTM parameters for your affiliate links and track the exact performance of each campaign.
6. SemRush: advanced SEO and competitive research
SemRush has a premium service, but the free version offers very useful features for competitive keyword research and website analysis.
What is Semrush?
Semrush is an all-inclusive suite of online marketing tools that provides organizations with a multitude of tools to enhance their pay-per-click (PPC), social media, content, and search engine optimization (SEO) efforts. Digital marketers and companies of all kinds favor it.
Features include
- SEO analysis: track organic search performance and keyword rankings
- Competitor analysis: See which keywords your competitors are targeting
- Backlink tracking: track backlinks you get from other sites.
How can it be used for affiliate marketing?
- Competitor research: Analyze your competitors’ top-ranking content and keywords to find out what affiliate marketing strategies they are using.
- SEO strategy: Use SemRush to identify missing keywords and fill the gaps in your keyword strategy.
Pro tip Use SemRush’s ‘keyword gap‘ tool to identify keywords where your competitors are ranking but you are not. This will help you find untapped opportunities.
7. Google Keyword Planner: Target high-converting keywords
The free version of Google Keyword Planner helps you find the right keywords to target with your content. It provides data on search volume and competition levels for keywords related to your domain.
What is Google Keyword Planner?
One tool that might assist you in finding appropriate keywords for your advertising efforts is Google Keyword Planner. For companies and marketers looking to boost their internet presence and improve website traffic, it’s a great tool.
Features
- Keyword research: Discover new keywords relevant to the product you are promoting.
- Search volume information: see how often certain keywords are searched for.
- Cost per click data: useful for understanding how competitive a keyword is in paid search.
How can it be used for affiliate marketing?
- Content creation: Use the tool to identify long-tail keywords with low competition but high conversion potential.
- Strategy: optimize blog posts and product reviews for keywords with high search volume and low competition.
Pro tip: Combine this tool with other keyword research tools like SemRush for more detailed data and keyword opportunities.
8. LinkTree: Manage affiliate links on social media
If you promote affiliate links on Instagram or TikTok, you’ve probably faced the problem of limited link options; LinkTree solves this problem by allowing you to host multiple links with a single URL.
What is LinkTree?
Creating a single, editable link to post on social media accounts is possible using LinkTree, a well-known link-in-bio tool. Businesses and individuals who wish to display several links or point their followers to particular actions or material will find it very helpful.
Features
- Customizable landing pages with multiple links
- Analytics: track clicks and engagement on links.Custom branding: Personalize LinkTree pages with your own colors and style.
How to use it for affiliate marketing:
- Maximize Instagram traffic: Use LinkTree to collect your affiliate links, blog links, and special offers in one place.
- Promote multiple products: add affiliate links for different products and brands without overwhelming your followers with individual links.
9. LanderLab: create high-converting landing pages
Landing pages play an important role in affiliate marketing conversions. Thanks to Landerlab drag and drop builder you can create high-converting landing pages without writing any code. Learn how to create the perfect affiliate landing page.
What is LanderLab?
LanderLab.io is an easy-to-use drag-and-drop landing page builder that helps you create high-converting pages without needing to write a single line of code. It’s perfect for affiliates, agencies, and marketers who want to design, test, and optimize their pages quickly. With its intuitive interface, pre-built templates, A/B testing tools, and built-in analytics, everything you need to build and improve landing pages is at your fingertips.
Features:
- Drag and drop builder: no coding skills required.
- A/B testing: test different headlines, images, and calls to action.
- Responsive design: make your pages look great on all devices.
Use for affiliate marketing:
- Create custom landing pages for your affiliate offers to increase conversions.
- 20+ affiliate-focused templates on various niches like casino, auto insurance, advertorials, and more
- Run A/B tests with different designs, offers, and copy, to see which page layout brings in more conversions.
You can try LanderLab for free 7 days and explore everything you need to boost your affiliate business.
10. bit.ly: simplify and track affiliate links
Affiliate links are often long and unattractive; with Bit.ly you can shorten, customize, and track your links to increase click-through rates and improve analytics.
What is bit.ly?
Bit.ly is a URL-shortening service that takes long web addresses and condenses them into shorter, more manageable links. It’s widely used for sharing links on social media, emails, or text messages where space is limited.
Features
- Shorten and customize URLs to fit your brand
- Track link performance in the analytics dashboard
- Branded links are available in the paid version
How do you use it for affiliate marketing?
- Track link performance: See how many clicks your affiliate links get from which sources using bit.ly.
- Make your links more useful Customize your links to make them more attractive to potential buyers.
If you are looking for a no-cost version, then check out Landerlab’s free URL shortener tool. It’s easy to use and provides customizable short links
11. Google PageSpeed Insights: optimize site speed
Page speed is an important factor for both user experience and SEO ranking, and Google PageSpeed Insights can help you analyze and optimize your website’s loading speed.
Features
- Mobile and desktop performance scores
- Actionable advice on how to speed up your site
- Key web vital values Insights into your site’s user experience metrics
Benefits for affiliates:
- Optimize blog load times: Speed up your affiliate blog, improve SEO, and reduce direct conversion rates.
- Improve mobile performance: Mobile users are an important demographic for affiliate marketers, so making sure your site loads fast on mobile devices is crucial.
As recommended by pro tip PageSpeed Insights, compress images and enable browser caching to improve site performance.
12. Microsoft Clarity: Understanding user behavior
Microsoft Clarity is a free tool that provides insights into how visitors use your website, including heat maps, session logs, and user interaction data.
Features:
- Heatmaps: see where users click and scroll.
- Session logs: see how users navigate the site.
- Analytics: identify the most visited pages, user dissatisfaction, etc.
Use for affiliate marketing:
- Optimize conversion: Use heatmaps to see which affiliate links are getting the most traction and adjust layouts to increase engagement.
- Reduce direct conversion rates: Identify where users are losing interest or becoming frustrated and improve these pages to keep visitors longer.
Pro tip: Use Clarity data to compare high and low-converting pages to understand what works and what doesn’t.
13. Unsplash: free stock images for your content
Visual content plays an important role in affiliate marketing, especially in product reviews, blog posts, and social media, and Unsplash offers high-quality, royalty-free images that can be used without worrying about copyright issues.
Features:
- Thousands of free images: All images on Unsplash are free to use.
- Categories and search: easily find images related to your niche industry or product.
- No attribution required: Unlike other stock image sites, Unsplash does not require attribution.
How do you use it for affiliate marketing?
- Enhance your blog posts: Use high-quality images to make your affiliate content more visually appealing.
- Increase social media engagement: Beautiful images from Unsplash can enrich your posts and increase engagement.
Pro tip: Using specific and relevant images can create an emotional connection with your audience and increase conversions.
14. Tracking
Tracking and managing your affiliate campaigns effectively is a core part of optimizing performance for better ROI. One standout tool to consider is:
Clickflare.com
ClickFlare is a powerful tracking tool that provides a suite of tools to optimize, manage, and track affiliate marketing campaigns more effectively. Its features include:
- Advanced Funnel Tracking: Dive deeper into your customer journey and gain actionable insights to refine your funnel.
- Flexible Conversion API: One can easily establish and personalize Conversion APIs from major platforms such as Meta, Google, TikTok, Snapchat, and Bing.
- AFD and RSoC Integrations: Save time with automatic keyword and finalized revenue reports in your account—no need to manually upload them.
- Keyword & Landing Page Split-Testing: Easily test multiple keywords or landing pages and optimize for the highest-performing combination.
- Pay Per Call Tracking: Track qualified versus non-qualified calls and further optimize campaigns for better call conversion rates. Responsive Support: Avail a dedicated team to help anytime you need it.
Whether you’re new or a veteran, ClickFlare offers an intuitive interface with advanced capabilities that should be part of every affiliate marketer’s toolkit. Try it free for 14 days
15. Email Marketing Tools: Mailchimp
Email marketing is a cornerstone for affiliate marketing success, providing direct contact with your audience to achieve good results with products, updates, or conversions.
To get the most out of an email campaign, you need tools that actually merge ease of use along with powerful functionality.
As one of the most popular email marketing tools, Mailchimp offers a free plan, that fits for affiliate marketers just starting out.
You’ll be able to craft professional email campaigns that keep your audience engaged and drive traffic to your affiliate offers, thanks to its intuitive drag-and-drop editor, pre-designed templates, and advanced analytics.
But Mailchimp gets even better when combined with the right tools.
Some landing page builders, like LanderLab, integrate seamlessly with Mailchimp, making it possible to automatically transfer leads captured through your landing pages into your email lists.
Conclusion: The Best Free Tools for Affiliate Marketing You Need In 2025
Affiliate marketing in 2025 is more dynamic and competitive than ever, but with the right tools, you can stay ahead.
Everything covered in this article offers an arsenal with tools to improve your content, streamline operations, and drive major growth—from using ChatGPT’s capabilities for content development to closely monitoring your success with Google Analytics and more.
Success in affiliate marketing isn’t just about working harder—it’s about working smarter. By leveraging these tools, you’ll be better equipped to create high-quality content, drive traffic, and maximize your affiliate revenue in 2025 and beyond.
