We all know the appearance of a landing page is one of the key factors for higher conversion rates.
They are one of the very first things a visitor notices, reinforcing the message of any page. Finding high-quality and relevant photos can become a long research process but thankfully, check out our list made of 11 Websites to Get Free Images for Your Landing Page.
In this guide, we will see the best resources for free landing page images and provide tips on choosing the perfect visuals to boost engagement.
How Big Should a Landing Page Image Be?
The general size for a landing page banner, for instance, on desktops is about 940 to 960 pixels wide and about 800 pixels. This size seems to be a good balance between looking great and working well across many screen resolutions.
Let’s get into the list of the top websites for finding free images that are perfect for the needs of any landing page.
Best Websites To Find Landing Page Images For Free
1) Unsplash
Unsplash is one of the best free image sites out there. It has high-quality photos taken by some of the most talented photographers in the world.
Best for: Lifestyle, nature, technology, and artistic images.
Unique features include pre-curated collections and a “search by topic” feature to help you find what you need in record time.
Some landing page builders like Landerlab have a direct integration with Unsplash, meaning you can search and upload any image without leaving the editor.
2) Pexels
Pexels hosts a large library of free photos and videos. Their powerful search filters make it very easy to find exactly what you’re looking for.
Best for: Professional-looking photography without feeling too much like a “stock image”.
Unique features include filters for colors, orientation, and size.
Pexels is well known for updating its library very frequently so you will always find what you’re looking for.
3) Burst
Burst, by Shopify, is geared toward eCommerce and business entities in need of product and lifestyle shots for their website and social media. It’s smaller-curated, actually but the quality and business-centric focus makes it a great fit for brands needing clean, professional visuals.
It is the best for eCommerce-related landing pages, particularly for online stores looking for product-focused imagery.
Unique features include industry theme collections like “Fashion & Beauty,” “Technology,” and “Fitness.” Burst also goes one step further with “Business Ideas” sections, matching images to most entrepreneurial ventures.
4) Gratisography
Gratisography is far from the average image site with its unique collection that hosts some really fun and eccentric visuals.
This is a great site if you are creating playful or casual creative landing pages.
The free images you will find on Gratisography are less common in terms of subjects, perspectives, and composition-things that will make them perfect for brands with more relaxed, humorous voices.
5) Pixabay
Pixabay is one of the most popular resources for free high-resolution photos, but also illustrations, vectors, and even footage.
With this extensive library, Pixabay will satisfy the different creative needs of a landing page, blog, or even marketing video all in one place.
All content can be used free of charge for commercial and personal projects, with no attribution required, under the Pixabay License.
It has a large variety of visuals; everything from high-quality photos through to illustrations, icons, and even videos.
Pixabay’s selection is in particular very useful for landing pages needing a mix of media to get across a complex message.
On Pixabay, you will be able to find almost anything, from photos and videos to music, by selecting the type of content you want to search for.
The “Editor’s Choice” section is useful and includes quality images selected and suggested by the Pixabay team.
6) Flickr
Flickr is one of the biggest photo-sharing websites, boasting millions of images from both amateur and professional photographers.
Many users on Flickr create accounts for sharing personal photos with friends and family, but the site happens to contain an absolute gold mine of images licensed under Creative Commons.
This makes it a great resource when trying to find interesting, high-quality photos different from the common stock images.
However, users would need to look into licensing details to confirm the images they choose to use are free for commercial use.
This is the premier platform for anyone looking to get creative and really authentic photos without that typical ‘stock photo’ feel, especially where there is a lifestyle and cultural imagery theme.
This makes it an excellent choice for brands wanting to feature more authentic and relatable photography on their landing pages.
7) Pikwizard
Pikwizard is one of the shooting stars in the skies of stock photography, with a very impressive collection of free and high-quality images and videos.
What makes it particularly unique is its collection of visuals that you won’t find on many other platforms.
It’s particularly solid in areas like business and technology and medical imagery; an excellent resource for brands with a professional or technical style.
This means it strives to give you a stock photo collection for your personal and professional use that does not have any attribution issues whatsoever, with no bends or scratches-this is an ideal fit to create sleek, professional-looking landing pages.
Professional environments, lifestyle shots, business scenarios, or any other specialized niches that are less noticed on more mainstream stock photo sites, which Pikwizard offers, would be the best fit for what it offers.
8) Shutterstock
Shutterstock is a premium stock photo and media service where one can get high-quality images from an enormous library.
Though it runs most of its work on either a subscription or pay-per-download model, the site does offer a few free images that the users can download.
This free repository is considerably smaller than paid options, and it is refreshed fairly frequently with quality visuals suitable for commercial use.
It is the best for anyone needing professional-grade imagery in the categories of lifestyle, nature, business, and abstract photography, among others.
It’s ideal for brands wanting sleek visuals without the commitment of an upgraded paid subscription.
9) iStock
iStock, powered by Getty Images, is one of the leading premium image and video stock sites. While generally, it is a subscription-based service, the site updates a selection of its free images weekly.
Free images are perfect for those brands that need high-quality images without wanting to pay for use. Often, the quality of the free images at iStock is as good as their paid content, ensuring your landing page looks professional and polished.
It is used among brands that require high-resolution, impact-making imagery with a premium aesthetic. Free images from iStock best-fit lifestyle, business, and product-focused landing pages.
10) Vecteezy
Vecteezy is one of the most famous online sources that have specialized in providing vector graphics, but it also hosts some of the best photographs. From its Free Photos section, anyone can acquire quite a varied set of images on lifestyle, nature, business, and even abstract topics.
It offers images under a free license, and users can download them for use in both personal and commercial ways; however, for some, attribution might be required.
The library on this platform is very well-organized; thus, it’s easy to find exactly what you need to complete a landing page design.
It’s particularly useful for designers looking for modern and sleek photography, along with illustrations, icons, and graphics.
Vecteezy is ideal for brands that want to combine images with graphic elements; thus, it’s perfect in the case of product-centered or colorful landing pages.
One of the coolest features of this website is an online editor that enables users to edit photos right on the website.
This feature can enhance productivity by reducing the complexity of the design process, as it will allow for faster modifications within the app itself-such as cropping, text addition, or color changes the need to switch over to another software application.
11) Freepik
Freepik offers free and premium graphic resources, including photos, vectors, icons, and PSD files.
From professional landing page images to creative design projects, this platform is known for its variety in style. Additionally, it houses a great number of free licensed resources under the Attribution License. That’s reasonable enough with such an immense design library at your fingertips.
Ideal for brands and designers who require a mix of photography, illustrations, and editable graphics in their landing pages,
Freepik is ideally placed to develop multi-layered designs that effectively combine images with graphic elements.
What really sets this service apart is the robust search functionality, allowing users to swiftly find exactly what they need by category, style, and even color.
Second, Freepik offers editable PSDs that are ready to adjust according to your brand and design needs.
AI Image Generator Tools
While there are thousands of free sites supplying images, often it is tough to find that image that precisely fits your needs.
In that case, AI image generator tools prove to be a great alternative. With a simple prompt for what you want to see, AI generates highly customized images by taking your imagination on a lead.
Some of the best AI image generator tools include the following:
1) Landerlab
LanderLab, a tool designed specifically for creating fast and high-converting landing pages, also offers a free AI image generator.
You can experiment with different prompt keywords related to your niche to generate images that reflect your brand’s tone and connect with your target audience.
2) Midjourney
Midjourney is one of the most widespread applications of AI in image generation. Its visuals are quite detailed and imaginative. This tool allows users to create everything from photorealistic images to surreal pieces of art with simple descriptive prompts.
3) Dall-e
DALL-E by OpenAI is a state-of-the-art AI image generator that can give highly detailed, personalized images with textual prompts.
Because DALL-E is capable of everything from hyper-realistic images to the most imaginative of artworks, it would be the perfect choice for any brand in need of special visuals for its landing pages.
How to Use Images on Your Landing Pages
As you start selecting images from any of these sites, here are a few practical tips to have at the back of your mind as you do that:
–Edit for Brand Consistency: Images will more often than not need to be edited to fit in with the colors and feel of your brand. Make adjustments in Canva, Photoshop, or one of the online tools.
–Load Speed Optimization: Compress the images with tools such as TinyPNG or JPEG-Optimizer before uploading them so that the landing page will load in no time.
–Understand Licensing: One should always check licensing information to make sure the images are free commercially. Especially if you place them on high-traffic pages.
Final Word
Picking the images for your landing page will make all the difference in the perception that sets into the minds of your visitors, and how they will interact with your content. Reading our guide on how to create a high-converting landing page without any coding skills will be very helpful in reaching the goal you are aiming for.
You can go with traditional stock photo sites, or go all the way to creating custom visuals with AI tools. Of course, services such as Unsplash, Pexels, and Freepik do have a tremendous number of high-quality images anyone may use.
Next, AI-powered tools, like DALL-E, Midjourney, and LanderLab, can provide you with incredible opportunities to create unique visuals-things that correspond exactly to your idea.
Put together, these resources will have you trying out some different styles, creating a visual narrative, and crafting your landing page to really resonate with your audience and drive engagement.
Now, begin the journey and unlock how visuals can capture the attention of your visitor and convert on your landing page!
