Platform
Everything the campaign needs, from the click to the buyer.
All 78 features in LanderLab, from the first page to the last lead, with a page or a guide for each one.
Free forever plan. No card required.
Pages
Build the page, or bring the one you have.
Landing Pages
Build in a visual editor, check every screen and publish on your own domain.
Templates
Advertorials, quizzes and lead gen pages to start from, each one yours to edit.
Page Importer
Bring a page over from a URL or a .zip file and keep editing it here.
More, in the docs
- Global BlocksA navbar, footer or CTA built once. Edit it and every page that uses it updates.
- Saved sectionsSave a section as a component and reuse it on your next page.
- Version historySee earlier versions of a page and restore one in a click.
- Theme colors and fontsSet the page's colors and fonts once and every element follows.
- Quick actionsReplace text or links across the page, and pass URL parameters to every link.
- Stripe CheckoutSell one-time or recurring products on the page, with coupons and shipping.
- Live ModePreview popups and other scripts without leaving the editor.
- Download as ZIPExport a page with all its assets to back it up or host it yourself.
- FoldersGroup pages by campaign, client or funnel.
Quizzes
Qualify the visitor before the form.
Quiz Funnels
Ask a few questions, branch on the answers and show a result before the form, so the leads you pay for are the ones you want.
More, in the docs
- Conditional logicSend each visitor down a different path based on their answers.
- FormulasWork out a quote or a score from the answers and show it on any step.
- Visibility conditionsShow or hide blocks based on what the visitor has answered.
- Signature blockCollect a signature in the quiz, saved with the lead as an image link.
- File uploadCollect files in any step, with the file types and limits you set.
- Car Make APILinked year, make and model fields for auto offers.
- Address autocompleteGoogle completes the address as the visitor types.
- Hidden fieldsSave UTMs, affiliate IDs and click IDs with every lead, out of sight.
- Prefill from the URLFill fields from URL parameters so visitors type less.
- Inactivity auto-submitSubmit what a visitor entered when they go idle, so the partial lead is kept.
- Drop-off viewSee how visitors move through each step and where they leave.
- Quiz templatesSave a quiz that works as the template for the next campaign.
AI
An assistant in the editor, and LanderLab in your AI tools.
AI Assistant
Describe the change in plain English. It builds, edits and audits the page right on the canvas.
MCP Server
Connect Claude, ChatGPT or Cursor and run your pages, tests and leads from the chat.
More, in the docs
- SkillsBuilt-in skills for CRO audits, offer copy, advertorials and tracking, or write your own.
- ConnectorsLive data from ClickFlare, AdPlexity, Firecrawl, HeyGen or any MCP server.
- Add contextAttach files, screenshots or another page so it works from what you have.
- Quizzes from a promptDescribe the campaign and get a quiz funnel back, ready to edit.
- AI Lead InsightsSpot duplicates, odd patterns and missing fields in a page's leads.
- AI credit limitsA monthly AI credit limit for each teammate, and the usage to match.
Optimize
Test on real traffic, then keep what converts.
A/B Testing
Split the traffic on the URL your ads already use, and send the winner all of it.
Analytics
Leads and conversion rate by page and variant, and heatmaps that show why.
Conversion Tools
Popups, sticky bars, countdowns and callouts for the visitor about to close the tab.
Popup Builder
Build a popup from a template or from scratch, then open it on load, after a delay, on scroll or on exit intent.
More, in the docs
- Conversion trackingCount button clicks, form submits and other actions as conversions.
- ReportingCompare pages and campaigns side by side, across workspaces.
- Dynamic tokensPut the visitor's city, device or today's date into the copy.
- Variant to pageTurn a winning variant into a page of its own.
- Image compressionCompress every image on the page in one go, for a faster load.
- Device visibilityShow or hide any element on desktop, tablet or mobile.
Leads
Check every lead, then send it where it pays.
Lead Management
Every lead from every page in one table, checked at the form, no per-lead fee.
Workflows
Filter out junk and route each lead to your buyer, CRM or any API, and see every run. In beta.
More, in the docs
- Partial leadsKeep the answers of visitors who left before the last step.
- Phone validationStop invalid phone numbers at the form.
- Email verificationStop badly formatted email addresses at the form.
- SMS passcodesText a code and make the lead prove the number is theirs.
- Lead certificationTrustedForm and Jornaya on every lead, for the buyers who ask.
- Bot protectionKeep bot submits out with Cloudflare Turnstile or Google reCAPTCHA.
- Lead Compliance DeliverySend leads straight to your CRM without storing them in LanderLab.
- Wait for API responseHold the submit until your endpoint has taken the lead.
- Delays in workflowsPause a workflow for a set time before the next step runs.
Integrations
Pixels, trackers, CRMs and lead buyers, connected.
Integrations
Send each lead to the tools the buyer runs, and the conversion back to the ad that paid for it.
More, in the docs
- Meta Pixel and CAPIBrowser and server events to Meta, for more accurate tracking.
- TikTok and SnapchatPixels on the page to track conversions and build audiences.
- Native ad pixelsTaboola, Outbrain and NewsBreak pixels for your native campaigns.
- Google AnalyticsVisitor behavior and conversions in Google Analytics.
- ClickFlareAdd a published page to ClickFlare straight from LanderLab, with Add to Tracker.
- Ringba and RetreaverDynamic numbers on the page and call conversions tracked, for pay-per-call.
- Lead buyersPost leads to LeadsPedia, LeadProsper, Phonexa or LeadByte in real time.
- Google SheetsEvery lead as a new row in your spreadsheet.
- WebhooksSend each lead to any HTTPS endpoint the moment it arrives.
Domains and team
Your own domains, and a workspace for every client.
Custom Domains
Publish on your own domain with SSL included. Connect it through Cloudflare or your DNS.
Collaboration
A workspace for each client, a role for each teammate and a log of who changed what.
More, in the docs
- Cloudflare connectSign in to Cloudflare once and LanderLab sets up the DNS.
- Custom 404 pageSend visitors to a URL you choose when a path on the domain doesn't exist.
- Disable indexingKeep every page on a domain out of search engines.
- Global scriptsAdd a pixel or a script to every page on a domain at once.
- SEO settingsA meta description and keywords for each page.
- Move between workspacesMove a page to another workspace when a client or a team changes.
Developers
An API, JavaScript hooks and room for your own code.
In the docs
- REST APIManage pages, variants, leads and analytics from your own code.
- Quiz APIRead answers, change blocks, move between steps and submit a quiz from JavaScript.
- Quiz eventsReact when a quiz loads, a step shows, an answer changes or the visitor submits.
- Popup APIOpen, close and toggle popups from buttons, links or your own script.
- Custom codeHTML, CSS or JavaScript anywhere on the page.
- Custom CSS for quizzesStyle quiz steps and inputs beyond the design settings.
Pages. Funnels. Workflows.Built for paid traffic.
Start free, describe your first offer, and publish it on your own domain with the tracking and the lead routing already wired in. Split tests come with Grow and up.