Mobile quiz funnels that send sign-ups straight to your list.
Paid social clicks land on a phone and quit at long forms. Build a mobile quiz funnel that asks one thing at a time, shows each person their price, and sends sign-ups to Klaviyo, HubSpot or GoHighLevel.
Free forever plan. No card required.
4.9
4.6
A consumer quiz on a phone beside the sign-up as your email or CRM tool receives it. Pick a business: a meal plan from TikTok, home cleaning from Google, or tutoring from Meta. Answer three questions, see the price the quiz works out from your answers, and sign up; the field mapping fills in as you go. Nothing you type is sent.
A demo: tap the answers. Nothing is sent.
From a TikTok ad
yourdomain.com/menu-quiz
Step 1 of 4
What should dinner do for you?
Step 2 of 4
How many people are eating?
Step 3 of 4
How many dinners a week?
dinners
26Your box$59.94 a week3 dinners for 2$9.99 a serving
Where should we send your menu?
Thanks, Maya.
Your menu for this week is on its way to your inbox.
3 dinners for 2$59.94
KlaviyoList: Menu quizProfile added to Menu quiz| LanderLab field | Klaviyo property | Value |
|---|---|---|
goal | Goal | Save me time |
people | People | 2 |
dinners | Dinners | 3 |
weekly_price | Weekly price | $59.94 |
first_name | First name | Maya |
email | maya.ortiz@gmail.com | |
consent | Email consent | Yes |
utm_sourceHidden field | UTM source | tiktok |
ttclidHidden field | Click ID | E.C.P.Cq8Bv2Xk |
LL Lander URL | Landing page URL | yourdomain.com/menu-quiz |
LL Submission Time UTC | Submitted (UTC) | 2026-10-05 14:32 |
- Email format checked
- Consent box saved with the sign-up
- Profile added to Menu quiz
- TikTok Pixel: form submit
From a Google ad
yourdomain.com/cleaning
Step 1 of 4
Where's the home?
Step 2 of 4
How many bedrooms?
Step 3 of 4
How often should we come?
Your clean$143 a visit3 bedrooms, every 2 weeksSupplies included
Book your first clean
Last step
Confirm your phone
You're booked in, Jordan.
We'll text you a time for your first clean today.
3 bedrooms, every 2 weeks$143
GoHighLevelSub-account: Austin cleaningContact added to Austin cleaning| LanderLab field | GoHighLevel property | Value |
|---|---|---|
zip | Postal code | 78704 |
bedrooms | Bedrooms | 3 |
frequency | Frequency | Every 2 weeks |
visit_price | Quoted price | $143 |
name | Full name | Jordan Lee |
phone | Phone | (512) 555-0144 |
consent | SMS consent | Yes |
utm_sourceHidden field | UTM source | |
gclidHidden field | Click ID | Cj0KCQjw2PSvBhDj |
LL Lander URL | Landing page URL | yourdomain.com/cleaning |
LL Submission Time UTC | Submitted (UTC) | 2026-10-05 14:32 |
- Phone confirmed by SMS code
- Consent box saved with the sign-up
- Contact added to Austin cleaning
- Click ID saved with the lead
From a Meta ad
yourdomain.com/free-lesson
Step 1 of 4
What does your child need help with?
Step 2 of 4
Which grade are they in?
Step 3 of 4
How many sessions a week?
sessions
14Your plan$280 a monthMath, 2 sessions a week$35 a session, first lesson free
Book a free first lesson
See you soon, Priya.
We'll email you three times for the free lesson.
Math, 2 sessions a week$280
HubSpotContact: Free lesson requestsContact created in HubSpot| LanderLab field | HubSpot property | Value |
|---|---|---|
subject | Subject | Math |
grade | Grade | Grades 6 to 8 |
sessions | Sessions a week | 2 |
monthly_price | Quoted price | $280 |
parent_name | First name | Priya Nair |
email | priya.nair@outlook.com | |
consent | Marketing consent | Yes |
utm_sourceHidden field | UTM source | |
fbclidHidden field | Click ID | IwAR2xK9vQ7Lm |
LL Lander URL | Landing page URL | yourdomain.com/free-lesson |
LL Submission Time UTC | Submitted (UTC) | 2026-10-05 14:32 |
- Email format checked
- Consent box saved with the sign-up
- Contact created in HubSpot
- Meta Pixel and CAPI: Lead
Why steps
A desktop form on a phone wastes the click.
The old way
- “Eight fields on a phone before they see a price.”
- “Everyone gets the same thank-you page.”
- “They quit at step three. Gone for good.”
- “Who's importing yesterday's sign-up CSV?”
The LanderLab way
- “One question per screen, big tap targets.”
- “Each person sees their own price from their answers.”
- “Partial leads went to our list anyway.”
- “Every sign-up lands in Klaviyo, answers mapped.”
Mobile first
Designed for phones first.
Your clicks come from a thumb in Instagram, Facebook or TikTok. Preview every step on a phone, hide what crowds the screen, and give mobile its own sticky bar.
The meal plan's quiz page as it shows on the device you pick, with each block shown or hidden by the Visibility settings beside it.
VisibilityShow on
| Block | Desktop | Tablet | Mobile |
|---|---|---|---|
| Reviews strip | |||
| FAQ | |||
| Sticky call barPhone To action |
Device breakdown, a sample: Mobile 81%, Desktop 16%, Tablet 3%.
Every page is mobile responsive out of the box. Edit the desktop, tablet and mobile views separately when you want to.
01Personalize
Formulas and variables
Formulas turn answers into a price, a quote or a plan length on the next screen. Variables show people their own answers, like their first name.
- Formulas with decimals and a fallback, tested before you publish
- {{First Name}} and any answer in later steps
- Rules on choices, inputs, sliders and ratings, with a fallback path
02Qualify
Predefined qualifying questions
Since January 14, 2025, Meta's Financial products and services category blocks age and ZIP targeting for US loan, credit and insurance ads. Qualify on the page instead, with ready-made fields for credit score, debt and employment.
- Predefined blocks for personal, financial, insurance, property and health questions
- Advanced rules with AND and OR across steps
- Send who doesn't fit to another page, not to your list
03Consent
Consent and phone verification
Put a consent box beside the phone field, check the format and confirm the number with a six-digit SMS code. TrustedForm or Jornaya records the consent wording on the page.
- Email format and phone validation on any field
- SMS codes at $0.09 per verification, on paid plans
- reCAPTCHA v3 and Cloudflare Turnstile keep bots out
Partial leads
Win back the ones who stop at step three.
You already paid for the click. Test a variant that asks for the email early, with the consent box beside it. When someone leaves halfway, LanderLab keeps what they entered, marks it Partial and sends it to your list after the pause you set. Your reminder reaches them while they still remember the quiz.
Drop-off by step on menu-quiz, Variant B: email at step 2, Last 7 days: Goal 8.0%, Email and consent 12.0%, People 5.0%, Dinners 10.0%, Result and first name 31.4%. She left at Dinners.
Drop-off per step on Grow and up. Partial leads and auto-submit on Scale and up.
One visitor, on a phone, from TikTok: Goal, Save me time; Email and consent, dana.k@gmail.com · box ticked; People, 2; left the page at Dinners.
We recommend at least 90 seconds.
Sent after 90 s of no answer
No partial leads yet. The timer is running.
Partialdana.k@gmail.com, Save me time, 2 people, 2:41 PM
Sent to Klaviyo: Menu quiz (partial)
Your abandoned-quiz email goes out from Klaviyo, to the people who ticked the box.
Integrations
Straight into the list you already email.
Pick the list, map each answer to a field, and every sign-up arrives with the page, the variant and the UTMs on it. One lead integration on Free, five on Launch, 50 on Grow.
“Best landing page software I've tested. I much prefer it over GHL, Perspective, Loveable, and Unbounce.”
Get started
Live by this afternoon.
Describe01 the business or pick a template, connect02 your email list, and publish03 on your own domain.
- 01
Describe it or pick a template
Type the business and the questions you want to ask, or start from a template like Home Cleaning, Online Course or Health Screening, then change any step.
- 02
Connect your list
Add Klaviyo, Mailchimp, HubSpot or another tool once, choose the list and map each answer to a field.
- 03
Publish on your domain
Connect a domain with SSL included, add your Meta or TikTok pixel, and send the traffic.
Before you start
Is LanderLab only for leads sold to buyers?
No. Plenty of teams use it for their own sign-ups: email lists, waitlists, booking requests, class registrations and quotes they follow up themselves. Every sign-up lands in your leads table and goes to your ESP or CRM the moment it's submitted.
Which email and CRM tools does it connect to?
Klaviyo, Mailchimp, Kit, ActiveCampaign, MailerLite, AWeber, Drip, Campaign Monitor, HubSpot, GoHighLevel and Pipedrive have setup guides. Brevo, Omnisend and Beehiiv are Workflows actions (beta), and a webhook reaches anything else. You pick the list and map each answer to a field.
Will it work on phones?
Yes. Every page is mobile responsive out of the box, and you can edit the desktop, tablet and mobile views separately. Show or hide any element per device, set how many answer images sit in a row on mobile, and add a sticky bar or a click-to-call button just for phones.
Can the quiz show a price or a result?
Yes. Formulas calculate a value from the answers, like a weekly price or a monthly plan, and show it in any later step, with a fallback if an answer is missing. Variables put an answer such as the first name back on the page.
What happens when someone leaves halfway?
On Scale and up, LanderLab keeps what they entered as a partial lead, marked Partial in your leads table. Turn on inactivity auto-submit and that partial lead also goes to your ESP or CRM after the pause you set. The docs recommend at least 90 seconds.
How do I collect consent for texts and emails?
Add a Checkbox field with your consent wording next to the email or phone, and it's saved with the sign-up. Phone validation checks the number and the SMS code confirms the visitor owns it. TrustedForm and Jornaya can record the session and the consent language on the page.
I run ads for loans or insurance. Does that change anything?
Yes, the qualifying moves to the page. Since January 2025, Meta's Financial products and services category limits age, gender and ZIP targeting for those ads in the US. Ask for the credit score range, the amount or the state in the quiz, and send whoever doesn't fit to another step or page.
What does it cost?
Free is free forever: 2,500 visits a month, 5 published pages, a custom domain and one lead integration, no card. Unlimited quiz funnels start on Launch at $69 a month billed yearly. Leads are unlimited on every plan, so a page that converts better never costs more.
Turn your sign-up form into a quiz people finish.Built for the phones your visitors use.
Start on the Free plan, no card. Quiz funnels come with Launch: build one from a prompt or a template and send every sign-up to your list with its answers.