Roofing in Dallas, HVAC in Phoenix. One template for every city.
Build one home services landing page and swap the trade and the city in minutes. Emergencies go to a call, planned jobs to a quiz, and every lead to the right buyer.
Free forever plan. No card required.
4.9
4.6
One landing page template for six home services trades in five cities. Pick a trade and a city, or type a ZIP, to see the page change and where the visitor goes next: a lead to the trade's buyer, or a call through your tracking number.
6 trades × 5 cities = 30 landing pages from one template, one header and one workflow.
The grid
Thirty pages shouldn't mean thirty rebuilds.
The old way
- “New city means rebuilding the page and the form.”
- “The phone number is wrong on half the pages.”
- “An emergency caller, and we ask for a form?”
- “A roofing lead just went to the window buyer.”
- “Which city converts? Let me open thirty dashboards.”
The LanderLab way
- “Duplicate, replace the city, publish on its own path.”
- “The header is a global block. Fixed once.”
- ““Right now” goes straight to a call screen.”
- “A Switch on the trade sends each lead to its buyer.”
- “Every city in one table, sorted by conversion rate.”
Calls and forms
Urgent jobs get a call button. Planned jobs get a quiz.
Ask how soon they need help first. Emergencies get a call screen with your tracking number, and planned jobs get the questions your buyer pays for.
How soon do you need help?
Pick an answer to see where it goes.
One question first
The how-soon question is a Multiple Choice block with Conditional Navigation, so each answer gets its own next step. Urgency Level and Best Time to Call come ready-made as Predefined blocks.
Emergencies get a phone number
The Phone To button starts the call on a phone, and Track Clicks as Conversions counts the tap. Add Ringba or Retreaver and each visitor sees a number from your pool.
Planned jobs get the questions
“This week” and “Just planning” go on to the ZIP, the best time to call and the phone, then reach your buyer like any other lead.
Routing
One workflow sends every city page's leads to the right buyer.
Connect every city page to one trigger, filter out renters and let a Switch send each trade to its buyer. A new city is one more toggle. Workflows is in beta.
Lead trigger
Triggered when a new lead is captured.
Landing pages 30 connected
- roofing-dallas
- roofing-phoenix
- windows-atlanta
- windows-tampa
- bath-denver
- bath-dallas
- pest-tampa
+ 23 more city pages
Runs 1D
271 sent41 stopped
01Update
Global Blocks
Keep the header, trust strip and footer in global blocks. Edit one, publish, and every city page updates. Detach it on any page that needs to differ.
02Personalize
Dynamic location tokens
Write [[city]] or [[region]] in a headline or button and each visitor sees their own location. One catch-all page covers the cities you haven't built yet.
03Measure
Reporting by page
See visits, leads and conversion rate for every published page across your workspaces. Sort by conversion rate to find the next city to scale.
350
Published landing pages on Scale
125 on Grow, unlimited on Enterprise
50
Custom domains on Scale
$5 a month for each extra one
25
Workspaces on Scale
One per contractor you run pages for
$0
Per lead or per call
Unlimited leads on every plan
Calls and buyers
Tracking numbers on the page, leads to the buyer.
Ringba and Retreaver put a number from your pool on every page. LeadsPedia, LeadProsper and Phonexa take the leads, and GoHighLevel puts them in your client's sub-account.
Before you start
How do I make a page for each city without rebuilding it?
Duplicate the page from its ••• menu, use Replace Texts to change the city everywhere on it, and publish it on its own path, like /roofing/houston. Keep the header, the phone and the footer in global blocks so one edit reaches every city page, and group the pages in folders by trade.
Can the city fill itself in?
Yes. Dynamic tokens such as [[city]], [[region]] and [[postalCode]] show the visitor's own location in any text, like 'Top-rated roofers in [[city]]'. They're handy on a catch-all page for the cities you haven't built yet.
Can I show a Ringba or Retreaver tracking number?
Yes. Enter your Ringba Campaign ID or Retreaver Campaign Key and LanderLab adds the script to the page. The number pool shows each visitor a unique number, so every call is tied to its visit. The integration is saved to your account, so you reuse it on every other page without entering the details again.
Can a tap on the call button count as a conversion?
Yes. Set the button's action to Phone To so it starts the call on a phone, and tick Track Clicks as Conversions. Every tap is recorded in the page's analytics.
How do I keep out-of-area leads away from my buyers?
Ask for the ZIP early and add an Advanced Conditional Logic rule on that field: the answers you list go on, and the rest go to a different step or URL, with a fallback path so no one gets stuck. After the submit, a Filter in Workflows (beta) stops any lead that doesn't match your conditions.
Can one workflow handle all my city pages?
Yes. A Lead trigger can listen to several pages, each with its own toggle. Add a Switch on the trade field and each lead takes the first case it matches, with Default catching the rest. Actions include LeadsPedia, LeadProsper, Phonexa, GoHighLevel, HubSpot, Google Sheets and Meta CAPI. Workflows is in beta.
How many city pages can I publish, and do they need their own domains?
5 on Free, 50 on Launch, 125 on Grow, 350 on Scale and unlimited on Enterprise. They can share one domain, each on its own path. Disable Indexing adds a noindex tag to every page on a domain, and a fallback page catches mistyped paths.
Can I check phone numbers before a contractor calls back?
Yes. Phone Validation checks the number is valid and properly formatted before the visitor can continue. For a stronger check, the OTP block texts a code to the number and waits for it, at $0.09 per verification on paid plans.
Build the landing page once. Run it in every city.Then send every lead to the right trade.
Start on the Free plan with no card. Scale publishes 350 landing pages across 50 custom domains.