Qualify on the page. Post the lead with its certificate.
Build auto, home, life and final expense quote funnels with AI and screen for age, ZIP and coverage before the contact step. Every lead posts to LeadsPedia, LeadProsper or Phonexa with its TrustedForm certificate and Jornaya LeadiD on it.
Free forever plan. No card required.
4.9
4.6
An auto insurance quote quiz you can answer, beside the page's LeadProsper integration in LanderLab. Each answer fills the field it's sent as; the submit adds the TrustedForm certificate and the Jornaya LeadiD, and the lead goes out by direct post or ping-post, whichever you pick.
From a Meta ad · ?zip=75204
Are you insured right now?
Compare rates from carriers in your state.
How long have you been insured?
What do you drive?
What's your ZIP code?
Dallas, TX
Filled from the ad's link.
Your quotes are on the way.
A licensed agent will call you shortly.
ConnectedPing with partial data, such as ZIP and state, then post the complete lead.One request with the complete lead.
Delivery
- Ping sent · ZIP, state
- Bid accepted
- Post sent · complete lead
Why leads come back
Buyers pay for leads they can price and prove.
The old way
- “Meta took away age and ZIP. Who are we reaching?”
- “No certificate, so the buyer returned it.”
- “Every buyer wants a different ping-post spec.”
- “Fake numbers again. And we paid for the click.”
- “They quit at the contact step. Gone.”
The LanderLab way
- “The quiz asks age and ZIP first and filters the rest.”
- “Every lead carries TrustedForm and a LeadiD.”
- “Picked LeadProsper, renamed fields, connected.”
- “Numbers are checked with an SMS code first.”
- “Partial leads keep what they answered.”
Five lines
A quiz for each insurance line, with the questions buyers price on.
Auto, home, life, final expense and health quizzes, each with its own questions. Predefined insurance fields keep every name matching your posting spec.
Auto quiz, three screens: Are you insured right now? What do you drive? When does your policy expire?
What your buyer prices on
- Current Insurance ProviderPredefined field
- Policy Expiration DatePredefined field
- Vehicles, from the Car Make API
- ZIP code
Build it with a prompt
Auto insurance quiz to qualify drivers by age and zip code
Where it usually goes
Ping-post to your buyers
Homeowners quiz, three screens: What kind of home is it? Any claims in the last 5 years? What's the address?
What your buyer prices on
- Homeownership StatusPredefined field
- Property TypePredefined field
- Property AgePredefined field
- Previous ClaimsPredefined field
Build it with a prompt
Home insurance quiz to filter homeowners by property type
Where it usually goes
Direct post with the address
Life quiz, three screens: Who is the coverage for? How much coverage do you want? Do you use tobacco?
What your buyer prices on
- Age RangePredefined field
- Coverage AmountPredefined field
- Insurance Type NeededPredefined field
- Tobacco use
Build it with a prompt
Term life quiz that asks coverage amount, age range and tobacco use
Where it usually goes
Post to your buyer's endpoint
Final expense quiz, three screens: What is your age? How much coverage would you want? You qualify. Tap to talk to a licensed agent.
What your buyer prices on
- Age RangePredefined field
- Coverage AmountPredefined field
- Best Time to CallPredefined field
- Who's covered
Build it with a prompt
Final expense quiz for ages 50 to 85 that ends on a call
Where it usually goes
A call, from your number pool
Health quiz, three screens: Who needs coverage? What's your household income? Any of these in the last 60 days?
What your buyer prices on
- Insurance Type NeededPredefined field
- Monthly IncomePredefined field
- Household size
- Life event
Build it with a prompt
Health insurance quiz for individuals and families with a household and income step
Where it usually goes
Straight to your agents' CRM
Proof of consent
TrustedForm and Jornaya certificates on every lead.
Set up TrustedForm and Jornaya once and reuse them on every page. The certificate URL and the LeadiD are saved on each lead and posted to your buyer with it.
The switches stand for adding or removing the integration on the page. The button sends a test lead.
TrustedFormxxTrustedFormCertUrl
- Session recorded from page load
- Consent language captured
- Certificate URL made on submit
- Saved in its hidden field
- Sent to your buyer to claim
https://cert.trustedform.com/3f9a1c07e2b4d5Not on this lead. Buyers typically require it before they accept a lead.
Claim it within 90 days, or it expires.
Jornayajornaya_leadid
- Session recorded from page load
- Consent language captured
- LeadiD token made on submit
- Saved with the lead
- Sent to your buyer to verify
6C1F2A9E-41B7-4D0A-9E35-2B8C7F10A4D2Not on this lead. Buyers typically require it before they accept a lead.
Runs beside TrustedForm on the same page.
Posted to LeadProsper with both fields.
After the submit
Routing, calls and A/B testing.
Route each insurance lead by line, tie every call to its click, and test the quote page without touching your ads.
01Route
Lead routing workflows
A Switch sends auto leads to LeadProsper, home leads to LeadsPedia and the rest to a sheet. The Runs view shows where every lead went, and which one failed.
- Filter, If, Switch and Delay nodes
- LeadsPedia, LeadProsper, Phonexa, LeadByte, GoHighLevel and HubSpot actions
- Workflows is in beta
02Calls
Ringba and Retreaver call tracking
Add Ringba or Retreaver once and each visitor sees their own number from your pool. Every call ties back to the click that paid for it.
Pay per call
03Test
A/B testing
Test a compare-rates page against a 60-second quote quiz on the URL your ads already use. Set as Main sends the winner all the traffic.
See A/B testingYour stack
Post to the buyers and CRMs you already use.
Lead distribution, certificates, call tracking and CRMs, connected from the page's Integrations tab.
200K+
Leads collected monthly
3,500+
Marketers
1M+
Landing pages built
4.9/5
Rated on G2
“We use landerlab daily to create landers for our campaigns. We are extremely happy with it since the tool is made for affiliates.”
Already running quote pages?
Send us the page. We'll move it for you.
Paste the quote page you run today. The team imports it with the quiz, keeps your pixels and click IDs firing and reconnects your buyers before you move traffic.
The import is on us. Start on the Free plan while we move your pages.
Before you start
Does LanderLab add TrustedForm and Jornaya for me?
Yes. Add the integration to the page and LanderLab injects the script. The TrustedForm certificate URL is saved in the hidden field xxTrustedFormCertUrl and the Jornaya LeadiD with every lead, and both go to your buyer with it. You can run both on the same page, and each one is saved in your account to reuse on other pages.
Do I need a TrustedForm account?
Not to make certificates: TrustedForm Certify is free. A certificate that isn't claimed within 90 days expires, so pass xxTrustedFormCertUrl to your buyer. Keeping certificates longer, or using TrustedForm's Verify, needs a paid ActiveProspect account.
Can I ping-post to my buyers?
Yes, through LeadProsper or LeadsPedia: choose Direct Post or Ping-Post, map your fields with Sent As, review the payload and connect. Phonexa and LeadByte take direct posts, and a webhook covers any other endpoint.
How do I collect vehicle details for auto quotes?
Add the Car Make API block. It asks make, model and year from a built-in database, takes one extra question of your own, and ends on a summary where the visitor can add another car.
How do I keep junk leads out?
Check them on the page, before they're sent. Phone validation and email verification check the format, required fields can't be skipped, and the OTP block texts a code to the number before the lead goes out. OTP costs $0.09 per verification on paid plans. reCAPTCHA and Cloudflare Turnstile keep bots out.
Meta won't let me target by age or ZIP. What then?
Ask on the page instead: conditional navigation sends each answer to its own step, or to another page. Since January 14, 2025, US ads for financial products and services, insurance among them, run in Meta's special ad category, where age is fixed at 18 to 65+ and ZIP targeting isn't available.
What happens to visitors who leave before the contact step?
On Scale and up, LanderLab keeps what they entered as a partial lead, marked Partial in your leads table. Inactivity auto-submit can also send it to your CRM or webhook after a pause you set; 90 seconds or more is recommended.
Do you have insurance templates?
Yes: Car insurance rates, Auto insurance long form, Life insurance quotes and Expense benefits, a quiz built for pay-per-call offers. Or describe the funnel to the AI, for example "Auto insurance quiz to qualify drivers by age and zip code".
Build the quote funnel today.Post the first lead tonight.
Start free, no card required. Quiz funnels come with Launch, A/B testing with Grow.