Qualify the caller first. Then let the phone ring.
Build the quiz your buyer's rules ask for, show the number only to callers who pass, and keep the click ID on every call your Ringba or Retreaver campaign tracks.
Free forever plan. No card required.
4.9
4.6
A debt relief quiz on a phone beside Ringba's call log. Visitors who owe $10,000 or more reach a call page with a tracking number from the pool; the rest go to another offer. Each call shows up in the log with its length against the buyer's 2:00 buffer. You can switch between showing the number before or after the quiz, answer the quiz yourself and tap the number to place a call.
yourdomain.com/debt-review?clickid=cf_8Hq2Lm
Owe $10,000 or more? Call for a free debt review.
One call to see if you qualify.
Specialists open now
Step 1 of 2
How much unsecured debt do you have?
Credit cards, personal loans, medical bills.
Step 2 of 2
Are you behind on any payments?
You qualify for a free debt review.
A certified specialist walks you through your options in about 10 minutes.
Your spot is held for 04:59
Specialists open now
This program starts at $10,000 of debt.
There are other ways to lower what you pay each month.
See other optionsNo number on this page
(888) 555-0193
Connected to a specialist
3:42
Ringba/Calls/Debt reliefBuyer's buffer 2:00- (888) 555-0193This visitor
MetaTX3:42Converted - (888) 555-0118MetaFL4:28Converted
- (888) 555-0175
TaboolaOH3:14Converted - (888) 555-0139
GoogleAZ1:11Under buffer - (888) 555-0147MetaTX3:53Converted
- (888) 555-0162TaboolaFL2:26Converted
- (888) 555-0193GoogleOH3:27Converted
- Calls
- 32
- Converted
- 23
- Conv. rate
- 72%
- Avg length
- 3:06
In Ringba: the number pool, the routing, the buffer and the conversion are your call tracker's. Demo figures.
Number first or quiz first
Unqualified callers hang up before the call counts.
Show the number to every click and you pay for every click. Your buyer pays for none of the short calls.
The old way
- “Curious callers hang up before the buffer.”
- “Calls from states the buyer can't take, again.”
- “This call has no ad or click attached.”
- “New buyer, new page, new snippet.”
The LanderLab way
- “Only qualified visitors ever see the number.”
- “A state answer sends them to another offer.”
- “The click rides to the call, and it posts back.”
- “One saved call tracker, added to any page.”
Gate the number
Show the phone number only to qualified callers.
Ask the questions your buyer qualifies on. A wrong answer goes to another offer, and only visitors who pass see the number.
The quiz in LanderLab's flow view. Visitors with under $10,000 of debt go to another offer; the rest answer which state they live in. Visitors from TX, FL, OH, AZ go to the call page with the number; everyone else goes to a page saying the program isn't in their area. Pick answers to follow the path.
Step 1 · Multiple choice
How much unsecured debt do you have?
Under $10,000yourdomain.com/other-options
Step 2 · Select
Which state do you live in?
Other statesyourdomain.com/not-in-your-area
This visitor reaches the number.This visitor goes to another offer. No number.Not one of your buyer's states. No number.
Predefined call questions
The quiz builder's predefined blocks include a Pay Per Call set: best time to call, urgency, decision maker, timeline. Plus sets for debt relief, insurance, health and senior, and legal.
Forward URL Parameters
Forward URL Parameters carries the click ID to the call page, and Include Quiz Data adds the visitor's answers to the same URL.
AI quiz builder
Type the offer and who qualifies into the Quiz element. The AI builds the steps, questions and logic, and you edit the rules from there.
Call attribution
Every call carries the click that paid for it.
LanderLab keeps the click ID on the page and puts your call tracker's tag on it. The tracker gives the visitor a number of their own, ties the call to the click and posts the conversion back.
01Meta ad
The click
Your tracker adds its click ID to the URL the ad sends to.
02LanderLab
Your page
Ringba is added with its Campaign ID, so its tag is on the page. No snippet to paste.
03Ringba
A number for this visitor
Ringba's tag shows a number from your pool, locked to this visitor until they leave.
04Ringba
The call
A URL parameter named clickid puts the click on the call. Ringba converts it on call length.
05ClickFlare
The postback
A Ringba pixel posts the converted call and its payout back to ClickFlare, which passes it to Meta.
01Meta ad
The click
Your tracker adds its click ID to the URL the ad sends to.
02LanderLab
Your page
Retreaver is added with its Campaign Key, so its tag is on the page. No snippet to paste.
03Retreaver
A number for this visitor
Retreaver's tag swaps in a number from your pool for this visitor.
04Retreaver
The call
The tag picks up the page's URL parameters and attaches them to the call.
05Your tracker
The postback
Retreaver's conversion postback tells your tracker the call converted.
01Mobile
Click-to-call
Set any button to Phone To and count every tap as a conversion. Add a mobile-only call bar, a countdown per visitor, and the visitor's state with [[region]].
- Phone To on any button
- Taps tracked as conversions
- A sticky bar shown on mobile only
- A countdown that starts per visitor
02Test
A/B testing
Test the number on the first screen against the number after the quiz, on the same ad. Compare call taps per variant. A/B testing comes with Grow and up.
See A/B testing03Hybrid
Lead distribution
Post the quiz answers to LeadsPedia, LeadProsper, Phonexa or any webhook the moment they arrive, with the page URL, the visitor's IP and the variant.
Lead gen, end to endSet up
From quiz to ringing phone in three steps.
Build01 the quiz that qualifies the caller, add02 your call tracker, then pass03 the click through and publish.
- 01
Build the quiz
Describe the offer to the AI quiz builder or start from the Debt Relief Assessment or Expense Benefits template. The last step sends qualified visitors to your call page.
- 02
Add your call tracker
Add Ringba with your Campaign ID or Retreaver with your Campaign Key. It's saved to your account, so the next page takes a click.
- 03
Pass the click and publish
Turn on Pass Through URL Params, add the page to ClickFlare with Add to Tracker and publish on your own domain.
Do the math
What a better call rate is worth at your payout.
Put in your spend, your cost per click and the share of visitors whose calls convert, and see what a lift is worth at your payout per call.
Works with
Your call tracker, your ad tracker, your traffic.
Numbers from Ringba or Retreaver, the click in ClickFlare or any tracker that reads URL parameters, the answers in LeadsPedia, LeadProsper or Phonexa.
“LanderLab has become an essential part of my daily workflow. It allows me to launch campaigns faster, test more variations, and focus on optimization rather than technical work.”
Before you start
Does LanderLab track the calls?
No, your call tracker does. Add Ringba with your Campaign ID or Retreaver with your Campaign Key and LanderLab puts their tag on the page. Their number pool shows each visitor a number of their own and ties the call to that visit. LanderLab can count each tap on the call button as a conversion.
Can I keep the number from visitors who don't qualify?
Yes. Put the number on a call page and let the quiz decide who gets there. On a choice question each answer can go to its own step or to a Custom URL, and advanced rules combine answers with AND and OR, with a fallback path for everyone else.
How does the click ID get to the call?
Turn on Pass Through URL Params on the page and Forward URL Parameters in the quiz, so the click ID follows the visitor to the call page, and keep it with the answers in a hidden field. In Ringba, a URL parameter named clickid puts it on the call, and a Ringba pixel posts the converted call back to ClickFlare. Retreaver's tag picks up the page's URL parameters on its own.
What call length counts as a converted call?
Your buyer decides. The buffer is set on the campaign in Ringba or Retreaver, not in LanderLab. The quiz is there to send them callers who stay on long enough.
Can I use one Ringba setup on many pages?
Yes. A Ringba or Retreaver integration is saved to your account once and can go on any page. On a page with A/B variants you choose which variants load it.
Can I test the number on the first screen against a quiz first?
Yes, on Grow and up. Make each version a variant of the same page, split the traffic and compare taps to call, then see which quiz step loses callers.
Can my buyer get the answers before the call?
Yes. Post them to LeadsPedia, LeadProsper or Phonexa on submit, or to any endpoint with a webhook. With Forward URL Parameters and Include Quiz Data on, the answers also travel to the call page in its URL.
Do I have to build the page from scratch?
No. Start from a call template such as Debt Relief Assessment or Expense Benefits, describe the offer to the AI quiz builder, or import a page you already run by its URL.
Show the number only after the quiz.Your buyers pay for qualified calls.
Quiz funnels come with Launch and up. Build the quiz, paste your Ringba Campaign ID and publish on your own domain.