Free Conversion Rate Calculator
Enter your visitors and conversions to get your rate in seconds. Plan the traffic you need to hit a target, and see revenue per visitor. Built for landing pages and campaigns.
Conversion rate
0.00%
Enter visitors and conversions to see your rate
WaitingEnter values to see how your rate compares.
- Conversions
- --Goals completed
- Visitors
- --Total traffic counted
- Revenue per visitor
- --Revenue / visitors
- Total revenue
- --At this conversion rate
How it works
How to calculate conversion rate in 3 steps
Work out your conversion rate in under a minute and see exactly how well your landing page, ad or funnel is turning visitors into customers.
- 01
Enter your visitors
Type in how many people visited your landing page, saw your ad or entered your funnel over a given period.
- 02
Enter your conversions
Add how many of those visitors completed your goal, such as a purchase, signup or form submission. Your rate updates instantly.
- 03
Plan a target (optional)
Switch to Plan mode to see the conversions or visitors you need for a target rate, and add revenue per conversion to see revenue per visitor.
Why it matters
Why conversion rate matters
Your conversion rate is the clearest measure of how well a page turns attention into action. Track it well and you can spot what is working, set realistic goals and grow revenue without spending more on traffic.
Measure what is working
See in seconds how well a page converts, so you know whether a change helped before you scale spend behind it.
Set realistic targets
Use Plan mode to turn a goal rate into the conversions or visitors you actually need, before you launch a campaign.
Grow without more traffic
A higher conversion rate means more customers from the same visitors, which is often cheaper than buying more clicks.
See revenue per visitor
Add revenue per conversion to see RPV, a sharper optimization target than rate alone because it factors in order value.
Use cases
Where teams use the conversion rate calculator
From landing pages to checkout flows, here is how marketers and founders put a quick conversion rate check to work across everything they run.
Landing pages
Measure how well a page turns clicks into signups or sales, then test headlines and CTAs to push the rate higher.
Paid ad campaigns
Check the conversion rate of traffic from each channel so you can shift budget toward the ads that actually convert.
E-commerce stores
Track add-to-cart and checkout rates against revenue per visitor to find where shoppers drop off and what it costs you.
SaaS signups and trials
See what share of visitors start a trial or request a demo, and plan the traffic you need to hit a signup target.
Lead gen forms
Turn form views and submissions into a conversion rate, then trim fields and friction to lift it without more spend.
Agency reporting
Share clean conversion rate and revenue per visitor numbers with clients so wins and next steps are easy to explain.
FAQ
Questions about the Conversion Rate Calculator.
Anything not here is in the Help Center, or ask us.
FAQs
What is a conversion rate?
Your conversion rate is the percentage of visitors who complete the action you care about, such as buying, signing up or submitting a form. It is one of the clearest signals of how well a landing page, ad or funnel is actually working.
What is the conversion rate formula?
Conversion rate = (conversions / visitors) x 100. So if 50 people out of 1,000 visitors sign up, your conversion rate is 5%. Our calculator runs this in real time and also works in reverse, so you can plan the traffic or conversions you need to hit a target.
What is a good landing page conversion rate?
For landing pages, anything around 2% to 5% is a common starting range, 5% to 10% is strong, and above 10% is excellent. Averages vary a lot by industry and traffic source, so the most useful benchmark is your own page improving over time.
How do I calculate conversions from a target rate?
Switch the calculator to Plan mode, enter your visitors and a target conversion rate, and it shows how many conversions that rate would produce. It is a quick way to set realistic goals before you launch a campaign.
What is revenue per visitor (RPV)?
Revenue per visitor is your total revenue divided by the number of visitors. Add a revenue per conversion value and the calculator shows RPV alongside your conversion rate, which is often a better optimization target than rate alone because it factors in order value.
How can I improve my conversion rate?
The biggest levers are usually a clearer headline and offer, a single focused call to action, faster page load, social proof, and removing form fields or steps that are not essential. Testing one change at a time on a dedicated landing page is the reliable way to lift it.
Does this work for e-commerce, SaaS and lead gen?
Yes. Conversion rate is a universal metric, so the calculator works for any goal where you can count visitors and conversions, whether that is purchases, trials, demo requests, downloads or form submissions.
Is this conversion rate calculator free?
Yes. The conversion rate calculator is 100% free with no signup and no limits. Run as many calculations as you need, for personal or commercial campaigns, without paying anything.
Is my data stored anywhere?
No. All calculations happen entirely in your browser using JavaScript. Your visitor counts, conversions and revenue values never leave your device and are never sent to our servers.
Lift your conversion rate with a better landing page
The fastest way to improve a conversion rate is a focused landing page built to convert. Use LanderLab to ship a fast, mobile-friendly page in minutes, then test your way to a higher rate.