Today’s real estate market demands innovative marketing strategies for agents. Gone are the days of simple yard signs. In cases of a qualified lead, a well-constructed real estate landing page can turn them into clients. Modern agents are turning to digital tools to generate real estate leads without cold calling, using landing pages, email marketing, and targeted ads instead. By having specific landing page examples targeting properties or services, an agent will increase their probability of converting visitors to potential buyers.
This guide explores five high-performing real estate landing page examples (with free templates you can adapt!) to inspire your own design.
What is a Real Estate Landing Page?
A real estate landing page is a standalone web page element designed with a focused purpose, like selling a real estate property, having a service promoted, or collecting contact information. For example, if you are selling a 3-bedroom house in Miami, instead of sending the customer to a web page about your entire site, you send them to a single web page that only discusses that one property. The page included photos, price, features, and a big CTA button that stated, “Schedule a Tour.” This is simple, purposeful, and converts visitors into clients or buyers!
Why Create a Real Estate Landing Page?
You might be wondering why go through the trouble of creating a separate landing page when you already have a website? Here’s the truth: a real estate landing page isn’t just a nice add-on. It’s a smart move that can directly grow your leads and sales.
1. Higher Conversion Rates
All landing pages have a specific goal to focus on – scheduling a showing for a property or collecting contact information. Because the visitors‘ attention isn‘t divided, they are more likely to take action.
2. Engages the Right Visitors
The people who click on your advertisement or email are already interested. Landing pages give them exactly what they are looking for, increasing the chances they will engage.
3. Fewer Distractions
Unlike your website, landing pages do not present menus or other links. The visitor will see the information they need and a clear call-to-action.
4. Simplified Tracking
With each landing page connected to a specific ad or campaign, tracking what works and being able to adjust based on data becomes achievable.
5. Builds Credibility
This is a way for you to showcase your local expertise, client testimonials, or local success stories. You can quickly differentiate yourself.
6. Creates Quality Lead Capture
When a visitor exchanges content for your useful reference material like a guide or a home valuation, they are more closely identified as a serious lead for your business rather than a casual visitor.
7. Helps with SEO
When focusing on specific keywords related to a neighborhood or property type, you have a higher chance of search engines indexing your landing pages, which adds new pathways to getting recognized.
8. Return on investment
More focused pages lead to more opportunities for clicks getting you to leads. The value added is exponential.
Real Estate Landing Page Examples That Convert
Let’s delve into five real estate landing pages and uncover the secrets behind their success:
1. ModernHomes Example:
ModernHomes exemplifies user-friendly navigation, ensuring visitors can effortlessly find the information they seek.
Why it Works: This custom landing page, designed to generate buyer leads through paid advertising, features a clear lead capture form for easy contact with a real estate agent.
2. Alexander Bennet Real Estate Example:
Recall our earlier point about a clear call to action? This Alexander Bennet example perfectly illustrates it, prompting visitors to connect directly with Alexander.
Why it Works: This landing page effectively introduces potential clients to the agent who will assist them in finding their dream home. It also provides valuable area-specific information.
3. Real Estate Dream Home Example:
While leaning towards a squeeze page format, Real Estate Dream Home’s landing page excels with its hero section. It prominently displays four key features: pet-friendly, free parking, family-friendly, and pool & playground. A strategically placed contact form captures leads interested in these specific amenities.
Why it Works: The clean, minimalist design draws attention to the highlighted features, while the well-positioned contact form encourages immediate action. Scrolling further reveals details about what to expect in this dream home.
4. Handyman House Repair (Bonus Example):
Though not directly related to real estate, this handyman house repair landing page deserves recognition for its conversion success.
Why it Works: The catchy headline offers a free quote for form completion. Scrolling down reveals trust badges from Yelp, Trustpilot, and Google ratings. Additionally, a compelling “Our Services” section highlights the benefits of their handyman services.
5. DreamScape Realty Example:
This landing page captivates visitors from the very first headline: “Discover your Dream Home.” The compelling call-to-action is immediately followed by a user-friendly form where potential clients can schedule a free consultation effortlessly. As visitors scroll, they encounter a detailed description of the company, which helps build trust and credibility.
- Why it Works:
Engaging Headline: The headline immediately appeals to the visitor’s aspirations, making them envision finding their perfect home.
Clear Call-to-Action: The form for scheduling a free consultation is prominently placed, encouraging immediate interaction and engagement.
Trust-Building Content: A well-crafted company description reassures visitors of the company’s credibility and expertise, fostering trust.
User Experience: The layout is intuitive and easy to navigate, ensuring a seamless experience for potential clients.
Visual Appeal: The design elements are cohesive and visually appealing, creating an inviting atmosphere that keeps visitors engaged.
Creating Real Estate Landing Pages:
Landerlab provides something even more valuable: a library of professionally designed landing page templates oriented, in particular, to present real estate services.
Choose a template and use the user-friendly drag-and-drop editor to personalize it with your brand colors, text, and logo.
Once satisfied with the design, simply grab the code and integrate it into your website using one of Landerlabs’ many integrations
Build High-Converting Real Estate Landing Pages
Create custom landing pages for your properties, seller services, or home valuation offers in minutes with LanderLab. No coding needed. Just drag, drop, and launch.
