Case Study: Doubling Conversions with Emojis

March 13, 2024

Anxhela Tomani

Anxhela Tomani


Table of Content

Recently, we did something pretty cool: we split-tested two landing pages differing only in the use of emojis to see if they could make a difference.

Spoiler alert: they did, and it was a big deal! Let’s dive into this simple yet game-changing experiment that shows sometimes, it’s the little things that count the most.

The experiment

At LanderLab, we like to practice what we preach.

We are firm believers in split-testing your landing pages religiously. That’s why we’ve made A/B testing dead simple inside LanderLab.

Anyway, today I wanted to share with you the results of a very interesting split test we ran. We were planning a webinar a few months ago.

People from our mailing lists would sign up for the webinar by filling in a few fields on a landing page. However, being the nerds we are, we wanted to split-test two different versions of the signup page.

At first sight, the landing pages are similar, apart from simple changes. We changed the headline slightly and added emojis across the page without expecting major changes in the signup rate.

Here are screenshots of the landers for your reference.

Version A:

Version B:

A few hours later, we got the results, which I’m sharing below:

The variant illustrated with emojis secured more than double the signups, a testament to the potent influence of these colorful characters. It was an outcome that not only surprised but also delighted us, prompting a swift transition of 100% of the traffic to the winning lander.


So, what did we learn? It’s pretty simple: testing small changes can make a huge difference. Adding emojis might seem small, but for us, it spiced up our landing pages.

If you want to give your pages a boost without getting tangled in tech details, LanderLab is here to help.

We make it super easy to try out new things and see what works best.

Remember, in the world of marketing, it’s often the little tweaks that lead to the biggest wins.

Create your first landing page with LanderLab!