Picking the right tool to build landing pages can make a big difference in how well your marketing works. A landing page is a standalone web page designed to convert visitors into leads or customers. Instapage markets itself as a solution for creating landing pages. However, they’ve recently updated their prices. Before you invest your money, it’s important to understand exactly what you’ll get with a detailed guide on Instapage pricing.
How Much Does Instapage Cost?
Instapage has three different pricing levels. Their basic plan, called the Create plan, starts at $99 per month. All plans include access to the drag-and-drop builder, reusable blocks, AI content, sticky bars, and popups.
How Much is Instapage per Month?
- Create Plan: $99 per month (billed monthly) or $79 per month (billed annually)
- Optimize Plan: $199 per month (billed monthly) or $159 per month (billed annually) for 30,000 unique monthly visitors and $299/month (billed monthly) or $239 per month (billed annually) for 50,000 unique monthly visitors
- Convert Plan: Custom pricing (usually costs several thousand dollars per year)
Is Instapage Worth the Money?
Instapage has some good points. It has a clean, professional interface. It also offers helpful features like AI (Artificial Intelligence) that creates content and tools that let teams work together in real time. However, its pricing structure may not suit every business.
The platform enforces visitor limits even on higher-tier plans. It also lacks certain advanced features that you might expect such as text translation and page import and export functions. This creates a problem for small and medium-sized businesses. They might end up paying high-level prices without getting high-level capabilities.
Instapage Pricing Pros and Cons
Advantages
- A/B Testing: The platform tests different versions without slowing down page loading. This helps collect accurate data.
- AI Content Generation: The platform has built-in AI tools that help write headlines, text paragraphs, and call-to-action buttons right in the page builder. The system gets better at making suggestions by learning from content that has worked well before.
- Real-Time Collaboration: Team members can work on page designs at the same time. They can see updates instantly and leave comments. This makes it faster to get approvals and finish projects.
- Visual Editor Interface: The tool lets you drag and drop elements to build pages. What you see while editing is exactly what your final page will look like.
- Free Trial: Instapage gives customers time to evaluate the platform without being charged for 14 days.
Disadvantages
- Limited Visitor Allowance: Even paid plans strictly control how many visitors you can have. The basic plan only allows 15,000 visitors per month. This can become a problem quickly if your business is growing.
- Limited Template Changes: While the templates look good, you can’t change them very much. They also don’t have many options for specific industries. Users often find it hard to create unique design elements.
- No Advanced Import/Export Features: You can’t import pages from URLs, upload ZIP files, or connect with tools that analyze competitors. This makes it hard to work with pages you already have or learn from competitor research.
- Limited Integration Options: While you can connect with basic tools, you can’t set up custom webhooks (automatic messages between apps) or connect with special tools for affiliate marketing. This limits how much you can automate your work.
- No Language Features: The platform can’t translate content or support multiple languages. This makes it hard to create pages for audiences who speak different languages.
- High Price: The platform’s expensive pricing is hard to justify given its limitations on features and visitors. Many similar platforms offer the same or better features for less money.
- No Special Support Services: Doesn’t offer extra services like cleaning up landing pages or handling special customization requests. These services can be important for keeping pages working well over time.
Instapage’s Features
Page Builder & Templates
The platform has a drag-and-drop builder that focuses on visual design. It has a clean interface and helps align elements in a grid.
Form Building
The form builder lets you add standard fields and make basic changes. It includes common fields like name, email, and phone number, plus you can collect additional custom data. The Optimize plan adds multi-step forms that let you spread out your questions over multiple pages.
Integration Options
Instapage can connect with common marketing tools and customer relationship management (CRM) platforms.
AMP Support
Instapage supports AMP (Accelerated Mobile Pages), which lets you convert your regular landing pages into AMP versions for better mobile speed.
You’ll get faster loading times on mobiles, with different design options, simplified page elements, and basic tracking.
A/B Testing Capabilities
The platform can test different versions of pages, but only in higher-priced plans. While the testing interface is clean, it lacks advanced features. You can’t test multiple page elements at once or test with specific groups of visitors. Users must pay more to access basic testing features that other platforms include in their standard plans.
AI Content Generation
The platform includes AI tools that help create basic content right in the page builder. The AI can write basic marketing copy and simple product descriptions, suggest headlines for your content, and generate button text. It learns from content that has worked well before to make better suggestions.
Analytics and Reporting
The platform includes basic tools to measure page performance. However, the reporting system isn’t very detailed. Users need extra tools if they want to:
- Create custom reports
- Look deeply into specific groups of visitors
- Track advanced metrics that modern marketers need
Collaboration Tools
Teams can work together in real-time, allowing users to comment and approve work on the spot.
Teams can discuss changes or add notes right on the page instead of using separate email chains or chat tools. You can also track which team members have reviewed or approved the page.
Which Instapage Plan Should I Choose?
If you’re set on using Instapage, the Optimize plan at $199/month seems most practical. It includes essential features like A/B testing and multi-step forms.
The Create plan might feel too limited for most businesses since it lacks testing tools, while the Convert plan’s price might be too high unless you’re a large company.
The Optimize plan hits a middle ground by offering enough features to run and test landing pages effectively.
This plan also gives you access to collaboration tools and dynamic text replacement, which can help improve your marketing efforts.
Instapage Additional Costs
When using Instapage, you should know about these possible extra costs:
- You’ll need to upgrade to a higher plan if you get more visitors than your limit
- Connecting with special tools usually requires an expensive enterprise-level plan
- Adding more team members can cost extra
- Advanced features like heatmaps are only available in the most expensive plan
Instapage vs LanderLab Pricing
When we compare Instapage with LanderLab, we see several important differences in how they approach building landing pages and making them better. Let’s look at these differences:
Pricing Structure and Value
Instapage starts at $99/month with strict limits. LanderLab offers a better starting price at $69/month with more generous features. The difference in visitor limits is significant.
Instapage only allows 15,000 monthly visitors on basic plans. LanderLab allows 60,000 visitors on its starter plan (the Lite plan) – that’s four times more visitors for less money.
Technical Capabilities
LanderLab offers more technical features than Instapage:
- Import Options: LanderLab lets you import pages in three ways (from URLs, ZIP files, and competitive analysis tools). Instapage doesn’t have any of these options.
- Code Editing: LanderLab gives you full control to edit page code. Instapage limits what you can edit.
- File Management: LanderLab includes a complete system for managing files. Instapage doesn’t have this feature.
Integration and Automation
LanderLab offers more ways to connect with other tools. You can set up custom webhooks in LanderLab to make tools work together automatically.
It can also be connected directly with affiliate marketing tools (like trackers) and spy tools (like AdPlexity and Anstrex). Connecting with marketing and custom tools can be done right out of the box in LanderLab.
Templates and Customization
When it comes to templates, there’s a big difference in how they’re handled. LanderLab offers templates designed for specific industries, paying special attention to affiliate marketing needs. Instapage, on the other hand, provides more general templates that often require a lot of changes.
LanderLab’s template library stands out with special designs tailored to different business types and goals. While both platforms allow you to drag and drop elements, LanderLab gives you more options for customization.
Scalability and Growth
The two platforms take very different approaches to helping businesses grow.
LanderLab makes it easier to scale up by offering flexible upgrade options. When you exceed your plan’s limits, they charge reasonable overage fees without forcing you to upgrade.
This is quite different from Instapage, which requires users to move to higher-priced tiers just to access basic features like A/B testing.
As your business grows, LanderLab’s pricing increases gradually, making it easier to manage costs. In contrast, Instapage’s enterprise pricing can jump to very high levels, making it difficult for growing businesses to budget effectively.
Support and Resources
LanderLab focuses on providing detailed technical support, helping users with complex setups and custom changes to their pages. They also offer hands-on help with improving and cleaning up landing pages. If you need to create the same landing page in a different language, LanderLab also has an AI-powered translation service to create pages in different languages.
Instapage, on the other hand, provides standard support that doesn’t go as deep into technical issues.
Instapage Pricing FAQ
Does Instapage support integrations with third-party tools?
Yes, Instapage works with common marketing and analytics tools. The platform offers different integrations and you can connect it with email services like Mailchimp, CRM platforms like Salesforce, and analytics tools like Google Analytics.
What is the cheapest Instapage plan?
The Create plan at $99/month is the lowest-priced option.
What is the best Instapage alternative?
LanderLab proves to be a better choice. It offers more features, better pricing, and special tools for affiliate marketing and lead generation.
Can I use Instapage for free?
Instapage lets you try it free for 14 days. They don’t offer a permanent free plan.
Conclusion
Let’s be real: Instapage does offer a lot more than basic landing page tools. But here’s the catch.. it’s pricey, and not everyone wants to empty their pockets for features they might not even need.
If you’re after something affordable (and honestly, who isn’t?) that lets you try it out risk-free? Then LanderLab is worth considering. No kidding, test it first, pay later.
Seriously, whether you’re running a small startup or a big-name brand, we’re here to make your life easier.
