Best Instapage Alternatives to Build Landing Pages [2025]

Instapage has long been a go-to platform for creating beautiful, high-converting landing pages.

But in 2025, you might be exploring new options.

Maybe you’re looking for more features, a different pricing structure, or tools that better match today’s marketing needs.

Instapage’s pricing plans currently start at $99/month, with only 15,000 monthly visitors.

At the same time, other platforms are offering more monthly visits, AI-driven design, built-in funnels, and more flexibility, often at a lower cost.

If you’re ready to find an Instapage alternative that fits your goals for 2025, you’re in the right place.

Let’s dive into the best options to help you build powerful landing pages.

TL;DR – Quick Picks for the Best Instapage Alternatives

• LanderLab: Best if you need to build lots of landing pages fast. It offers A/B testing and design tools, and pricing starts at $89/month with 100,000 visits.
• Unbounce: Best for teams that want total creative control. Combines design flexibility with AI optimization to automatically boost conversions, giving you more freedom than Instapage’s standard templates.
• Leadpages: Best for small businesses on a budget. Let’s you build unlimited landing pages and capture unlimited leads, without the steep costs and visitor caps you’ll find with Instapage.
• Landingi: Best for PPC marketers. Simplifies landing page creation and personalization, with built-in A/B testing and no high-priced tiers for scaling, unlike Instapage.
• ClickFunnels: Best for selling products or services. All-in-one platform with funnels, payments, emails, and landing pages, far beyond Instapage’s page-focused approach.

5 Best Instapage Alternatives in 2025

When you’re searching for an Instapage alternative, it’s not just about finding any page builder, it’s about picking the right platform for your marketing campaigns, your team, and your budget.

Below, we’ll break down some of the top tools you can use to create high-converting landing pages, boost conversion rates, and spend less time (and money) on development.

1. LanderLab: Affordable, Conversion-Focused Landing Page Builder

LanderLab is designed for marketers, agencies, and growth teams who need to launch high-converting landing pages.

Starting at just $89/month, you can handle up to 100,000 monthly visitors and publish up to 50 landing pages. 

This is a great value compared to Instapage, as the starting price is $99/month, and you can only have 15,000 unique monthly visitors.

With an intuitive drag-and-drop editor, over 120+ ready-to-use templates, built-in A/B testing, and  AI-assisted content creation, LanderLab gives you everything you need to build, test, and optimize landing pages from one simple dashboard.

You also get advanced features like smart lead collection forms, landing page import tools, and full mobile responsiveness, all without needing extra plugins or complex setups.

Key Features of LanderLab:

• Drag-and-Drop Page Builder: Build landing pages easily, from scratch or by customizing templates.
• A/B Testing: Quickly test different versions of your pages to improve results over time.
• AI Assistant: Auto-generate on-brand copy, visuals, and even translations for faster launches.
• Landing Page Import Tool: Import landing pages from any URL, ZIP file, or even AdPlexity with a few clicks.
• Lead Collection Forms: Capture leads directly on your pages without third-party tools.
• Custom Domains: Easily publish pages to your own branded domains.
• Page Analytics: Track page performance in-depth, right from your dashboard.
• Integrations: Connect easily with your favorite tools like Mailchimp, Zapier, Unsplash, and more.

LanderLab Pricing

LanderLab keeps it simple and way more budget-friendly compared to Instapage’s pricing.

• Launch plan: $89/month, which covers up to 100,000 visits and lets you publish 50 landing pages. 
• Grow plan: $149/month, offering 500,000 visits and 125 landing pages, perfect for scaling campaigns without stressing about limits.
• Scale plan: $299/month handles up to 2 million visits and 350 published pages.
• Enterprise plan: $799/month, supporting 10 million visits and 1,000 pages—plus tons of integrations and webhook options to power your full marketing stack.

2. Unbounce: Advanced Landing Page Platform with AI Optimization

Unbounce is a suitable choice for marketers who want more flexibility and smarter tools when building landing pages.

While Instapage focuses heavily on beautiful designs, Unbounce offers extra features like AI-powered traffic optimization, advanced testing options, and a highly flexible page builder, giving you more control over your results from the start.

It’s built for teams that want to not just launch pages, but actively optimize conversions and scale faster, without getting stuck on limited features or rigid plans.

Here are some of its main features: 

Key Features of Unbounce:

• Drag-and-Drop Builder: Total creative freedom. Build high-converting landing pages pixel by pixel without coding.
• Smart Traffic: AI-powered traffic routing that automatically sends visitors to the page most likely to convert.
• A/B and A/B/n Testing: Run deep split tests to optimize every part of your page—from headlines to CTAs—based on real visitor data.
• Dynamic Text Replacement: Personalize landing page content based on search terms or ad keywords for better ad-to-page relevance.
• Conversion-Focused Templates: 100+ professionally designed templates that are mobile-responsive and optimized for lead generation and sales.
• AI Copywriting (Smart Copy): Quickly generate headlines, product descriptions, or ad copy that matches your campaign goals.
• Popups and Sticky Bars: Unbounce lets you add sticky bars and popups to capture more leads across your site.
• Integrations: Connect with your marketing stack easily with HubSpot, Salesforce, WordPress, Mailchimp, Zapier, and more.

Before testing out Unbounce, you may want to have a closer look at Unbounce Pricing and features and how it compares with other competitors.

Pricing for Unbounce

Unbounce offers flexible plans based on the level of traffic and features you need:

• Build Plan: $99/month 
• Experiment Plan: $149/month
• Optimize Plan: $249/month 
• Agency Plan: Custom pricing

Unbounce also offers a 14-day free trial, giving you a chance to test their landing page builder and see if it fits your style before paying.

3. Leadpages: Simple, Budget-Friendly Landing Page Creator

If you’re looking for an easy way to build landing pages without a big budget, Leadpages is a strong option to consider.

Designed for small businesses, entrepreneurs, and solo marketers, Leadpages focuses on making it simple and fast to create landing pages, popups, and even basic websites, with no coding or big teams required.

Unlike Instapage, where pricing and visitor limits can be a concern, Leadpages offers unlimited landing pages and unlimited traffic even on its standard plan.

It’s a good fit if you want to launch campaigns quickly and stay focused on growing your audience without worrying about caps or extra fees.

Key Features of Leadpages:

• Easy Drag-and-Drop Builder: Build from scratch or customize templates with no coding needed.
• 100+ Mobile-Responsive Templates: Choose from a wide variety of designs for lead generation, sales, webinars, and more.
• Unlimited Landing Pages and Traffic: Create as many pages and capture as many leads as you want without limits.
• Lead Capture Forms and Popups: Add sticky bars, alert banners, and exit-intent popups to boost conversions.
• Built-In SEO Settings: Optimize your pages directly with editable SEO fields like title tags and meta descriptions.
• A/B Testing: Available with Pro plans and higher to help improve your landing page performance.
• WordPress Integration: Easily publish landing pages to your WordPress site with the official plugin.
• Integrations: Connect to popular tools like Mailchimp, HubSpot, ConvertKit, and webinar platforms.
• Great for simple campaigns: If you need more advanced features like ready to use elements, AI-generated content, or page import options, platforms like LanderLab offer even more flexibility.

If you would like to know more about Leadpages pricing and more, we suggest you read this article before buying: Leadpages Pricing

Pricing for Leadpages

• Standard Plan: $49/month – Unlimited landing pages, popups, and alert bars
• Pro Plan: $99/month
• Conversion Plan: $697/month

Leadpages also offers a free 14-day trial so you can test everything out.

4. Landingi: User-Friendly Landing Page Tool with Personalization

Unlike Instapage, where advanced features often come at a premium, Landingi makes it easier (and cheaper) to create landing pages, run campaigns, and optimize for conversions.

It’s built for marketers and small teams who need professional landing pages without a steep learning curve or enterprise pricing.

It combines a simple drag-and-drop interface with powerful personalization options, making it a suitable alternative if you need a balance between ease of use, features, and pricing.

Key Features of Landingi:

• No-Code Drag-and-Drop Builder: Design beautiful landing pages from scratch or using blocks — no tech skills needed.
• 100+ Ready-Made Templates: Tons of industry-specific templates ready to customize for product launches, lead magnets, webinars, and more.
• Dynamic Content Replacement: Automatically personalize landing page text based on your ads or visitor data — super useful for PPC and retargeting campaigns.
• A/B Testing and Conversion Goals: Test multiple page versions and analyze the data to find what’s converting best.
• Popups and Lead Forms: Add conversion-boosting elements like popups, sticky bars, and lead capture forms with a few clicks.
• WordPress Plugin: Easily publish Landingi pages to your WordPress site without complicated setups.
• Lead Management Tools: Capture leads directly in Landingi or connect to CRM and marketing automation tools via webhooks.
• Integrations: Connects with HubSpot, Salesforce, Mailchimp, Zapier, and more for a smoother marketing workflow.

Pricing for Landingi

Landingi keeps its plans accessible for both solo marketers and growing teams:

• Free Plan
• Lite Plan: €29/month – Unlimited landing pages
• Professional Plan: €69/month
• Enterprise Plan: €1250/month

Landingi also offers a free 14-day trial — suitable if you want to test everything before making a purchase decision.

ClickFunnels: All-in-One Funnel and Landing Page Platform

If you need more than just a landing page builder, ClickFunnels is worth a close look.

ClickFunnels is built for the full customer journey, from first click to final purchase, combining landing pages, sales funnels, checkout, email automation, and even membership areas in one platform.

ClickFunnels lets you manage the entire sales process in one place, making it a strong Instapage alternative for 2025 when speed and integration matter the most.

It’s especially suitable for entrepreneurs, course creators, and small businesses who want to sell products or services online without juggling multiple tools.

Key Features of ClickFunnels:

• Funnel Builder: Create complete marketing funnels — landing page → sales page → checkout → thank you page, using proven templates.
• Landing Page and Website Builder: Build simple standalone pages or even full sites using their visual editor.
• Drag-and-Drop Editor: Customize every step of your funnel easily — add forms, videos, countdown timers, and more without coding.
• Built-In Checkout and Payment Processing: Sell products and services directly without needing a separate shopping cart platform.
• Email Automation (Follow-Up Funnels): Build nurture sequences, abandoned cart emails, and more inside ClickFunnels itself (available on higher plans).
• Membership and Course Areas: Create private members-only areas to host courses, programs, or gated content.
• Analytics and A/B Testing: Analyze funnel performance at every step and easily test different versions to optimize for better conversion rates.
• Integrations: Connects with major payment processors (Stripe, PayPal) and marketing tools (ActiveCampaign, HubSpot, etc.).
• Built for selling and scaling: If you’re focused more on building and optimizing landing pages specifically (without needing full sales funnels), platforms like LanderLab offer a more streamlined approach.

Pricing for ClickFunnels

ClickFunnels has straightforward plans depending on how big your funnels and marketing campaigns need to be:

• Startup Plan: $97/month
• Pro Plan: $297/month

ClickFunnels also offers a 14-day free trial, so you can start building your first funnel without paying upfront.

Try LanderLab: A Smarter Instapage Alternative for 2025

After comparing all the top landing page platforms, one thing is clear:

In 2025, marketers need more flexibility, smarter tools, and better value, without getting locked into expensive plans. Instapage is a solid landing page builder, but it comes with a pretty steep price tag.

LanderLab offers the best balance of price, features, and ease of use.

With plans starting at $89/month, and get full access to A/B testing, AI content creation, lead management, and page analytics, all from one simple dashboard.

No hidden upgrade fees. No limits on your growth.

So if you’re launching affiliate campaigns, managing clients, or scaling your own business, LanderLab gives you everything you need to build high-converting landing pages faster and smarter.