Get Window Replacement Leads With a 2-Minute Quiz

Homeowners shopping for replacement windows often compare styles, prices, and features online, but getting them to fill out a contact form is tough.

A short, interactive quiz can turn that hesitation into engagement by offering personalized results, like the best window style for their home or a quick energy efficiency check.

I recently shared an article about quiz marketing in general. Today, I am going to be more specific about window replacement leads.

You’ll learn how window replacement companies can use quizzes to attract more leads, qualify prospects, and guide them toward a purchase.

By the end, you’ll know exactly how to design a quiz that boosts engagement and drives more replacement window leads.

Types of Quizzes That Generate Window Replacement Leads

Quiz Type	Best For	Quiz Example
Product Recommendation	Window companies want to guide buyers toward a specific product line.	Find the Perfect Window Style for Your Home
Cost Estimator	Window contractors are aiming to attract high-intent prospects.	See How Much Your New Windows Will Cost
Assessment	Lead generation companies & window businesses wanting to qualify leads.	Is It Time to Replace Your Windows?

Why Quizzes Work for Window Replacement Leads

Quizzes work for window replacement because they help homeowners quickly figure out what type of windows best fit their needs, style, and budget.

Instead of pushing a generic “Request a Quote” form, you guide them through a short, interactive experience that feels personal and useful.

Here’s why this approach converts better:

• Feels helpful, not salesy: Homeowners get tailored recommendations instead of a hard sell.
• Collects qualified lead info: Every quiz response reveals their home type, preferences, and buying timeline.
• Boosts engagement: Interactive content keeps them on your landing page longer, increasing the chance they’ll convert.
• Warms up prospects: By the time they see results, they’re more open to scheduling a consultation or requesting a quote.

A quiz offers value first, making people more likely to share their contact details when you ask.

Types of Quizzes That Work for Window Replacement Leads

Not every quiz will capture the right leads. The best ones for window replacement are short, easy to take, and focused on solving a homeowner’s specific problem.

Here are the top formats that work, plus how they fit into your marketing funnel.

1. Product Recommendation Quiz

Instead of scrolling through endless product pages, they answer a few quick questions about their property, like the number of windows, frame material preferences, or whether they’re looking for noise reduction, energy savings, or style upgrades.

For instance, a quiz titled “Find the Best Replacement Windows for Your Home in 5 Questions” could guide a user toward specific product lines or packages.

By the time they see their results, they have a clear idea of what works for them, and you’ve collected valuable data on their preferences. 

This makes it much easier to follow up with tailored recommendations, rather than sending generic marketing messages.

2. Cost Estimator Quiz

A cost estimator quiz lets them answer a few questions, like window type, number of windows, and installation timeline, and get an instant range.

For example, a quiz titled “Find Out How Much Your New Windows Will Cost” can give users an estimate based on their inputs. It’s a simple way to generate quality window leads from people who are actively searching for window replacement services.

You get high-intent prospects, they get clarity on pricing, and you can follow up to turn them into satisfied customers.

3. Assessment Quiz

An assessment quiz asks questions about the home’s current condition, like the age of the windows, draft issues, or interest in door upgrades, and then scores their readiness for replacement.

For example, a quiz titled “Is It Time to Replace Your Windows?” can instantly tell a user whether they should act now or plan for the future.

This approach not only helps generate exclusive replacement window leads but also filters out people who aren’t ready, so you spend your marketing budget on high-intent prospects rather than shared leads from lead generation companies.

How to Build Your Window Replacement Lead Quiz

Building a quiz for window replacement leads is simple if you follow a clear process. Let’s walk through it step by step, with examples from LanderLab, so you can see exactly how each stage looks in practice.

1. Define Your Goal

Before you start building, think about the outcome you want: do you want to generate exclusive window leads, qualify hot prospects, or simply educate homeowners about energy efficiency? Your goal determines the quiz funnel questions you’ll ask later.

When you open LanderLab, you’ll see the quiz structure laid out clearly on the left. This is where you can map out the steps of your quiz, from the first question to the results page. 

At the top, you also have the option to activate a progress bar, which shows users how many steps are left. That little detail makes a big difference: people are far more likely to finish a quiz if they can see the end in sight.

So before you type your first question, set the foundation here. Decide: Is this quiz mainly for cost estimates, style recommendations, or lead qualification? Once that’s clear, the rest of the setup flows much more easily.

2. Add Core Questions

Once your quiz framework is ready, the next step is adding the questions that qualify your leads. The first one should always be simple and highly relevant. 

For a window replacement business, this often starts with: “What type of window do you want to replace?”

Inside LanderLab, you’ll find the quiz option in the left-hand sidebar (under Lead Capture). 

When you drag it into your page, you can start customizing the question and answer blocks. In the example above, you see options like single-hung, double-hung, casement, and sliding windows.

This multiple-choice format works well because it’s visual, quick to answer, and instantly tells you what kind of job the homeowner is considering.

Instead of asking for all details upfront, you guide them through one small step, keeping the process smooth and engaging.

3. Choose How to Create Your Quiz

Next, you’ll decide how to build your quiz. LanderLab gives you three options: start from scratch, use a ready-made template, or (soon) create with AI assistance.

Most window replacement companies go with the template option, since it saves time while still letting you customize questions and design.

In the screenshot, you can see the selection screen with “Create From Template” highlighted. This option lets you launch faster while keeping the flexibility to adjust the quiz for your business.

4. Browse Ready-Made Templates

Once you choose to build from a template, you’ll land inside the template library. This is where the process gets much easier. 

Instead of designing from scratch, you can pick from dozens of layouts already structured for lead capture.

On the left-hand side, you’ll see different categories, like debt relief, insurance, home energy, or home services. 

For window replacement businesses, the Home Services section is especially useful because it includes templates designed for cost estimators, assessments, and homeowner quizzes.

Below, you can see how LanderLab displays these templates in a clean grid, with previews that let you compare different styles.

Each one is already optimized for mobile and built with engagement in mind, so you can start customizing instead of worrying about technical setup.

5. Add Your First Quiz Step

Now it’s time to bring the quiz to life. The first step usually starts with a simple, clear question that every homeowner can answer without hesitation.

For window replacement, this might be: “What type of window do you want to replace?”

In the editor, you can update the headline, write your question, and set multiple-choice options like single-hung, double-hung, casement, or sliding. This step is important because it sets the tone of the quiz: conversational, quick, and easy to complete.

In the screenshot, you can see how LanderLab’s builder makes it simple to edit both the title and the available answers right inside the step editor.

6. Layer in Additional Questions

Next, add questions that dig deeper, like the size of the window or the type of home. These details help qualify leads while keeping the quiz quick and easy. 

You can set up clear multiple-choice options for window sizing, so you can collect accurate info without slowing users down.

7. Capture Preferences

You can include a step on window materials, like vinyl, wood, aluminum, or fiberglass. This not only guides the homeowner but also helps you understand budget and preference early on.

The image below shows a simple multiple-choice setup that makes it quick for users to select what they’re considering.

8. Understand Timeline & Intent

Not every lead is ready to move right away. By including a simple timeline question, you can separate those who want new windows immediately from those who are only gathering information. 

This makes it easier to prioritize high-intent leads while keeping the others warm for future follow-ups.

In this step, you can see how answer choices like as soon as possible or just researching give you instant insight into urgency.

9. Add the Lead Capture Form

The lead form is where browsing turns into business. Keep it short (just name, email, and phone number) so it feels easy to complete. 

Since it appears right before the results, homeowners are motivated to fill it out in order to see their personalized recommendations.

In this example, the form is neatly integrated into the quiz flow, keeping users engaged without breaking the experience.

10. Deliver Results & Confirmation

And the last step includes the results page. This is where you deliver on the promise: show a cost estimate, suggest window styles, or highlight energy savings based on their answers. 

Adding a short thank-you note and a call-to-action (like scheduling a consultation) helps turn interest into action.

Here you can see how the results page doubles as a confirmation screen, guiding users naturally to the next step.

Start Your First Window Replacement Quiz Today

With the right setup, a quiz can help your window replacement business connect with high-intent customers and turn casual visitors into booked consultations.

When you guide users through tailored questions and offer personalized results, you can generate quality window leads and build trust from the first interaction.

Using LanderLab, you can design a mobile-friendly quiz landing page, track every lead in one dashboard, and refine your campaign for long-term success, all without managing multiple tools.

FAQs About Generating Window Replacement Leads

What’s the best way to start generating replacement window leads for my business?

The first step is creating a system that attracts high-intent window prospects. A well-designed quiz can qualify potential customers based on their needs and budget, then direct them to your services. Pairing this with organic strategies like search engine optimization and paid ads (Google Ads, Facebook) helps your window replacement business appear where homeowners are already searching.

Should I buy window leads from a lead generation company or create my own?

Buying window leads from a lead generation company can give you quick results, but those leads are often shared with other contractors, reducing exclusivity. By creating your own quiz and promoting it through social media, your website, and organic search, you can generate exclusive window leads that are warmer and more likely to convert into repeat business.

How can I get more exclusive leads for window installation jobs?

To attract exclusive leads for window installation, focus on local community targeting and personalized offers. A quiz can act as a lead magnet that filters out low-quality prospects, while lead generation services like LanderLab allow you to manage everything on one platform.

Can quiz marketing work for both window and door leads?

Yes. The same process that generates exclusive replacement window leads can be adapted for door leads and other home improvement projects.