Leads your buyers accept, not leads they send back.

Qualify before the form, check the phone and email, put a TrustedForm certificate on every lead and ping-post it to LeadsPedia or LeadProsper. Unlimited leads on every plan.

Start for free Switching builders?

Free forever plan. No card required.4.94.6

yourdomain.com/refi?utm_source=facebook&aff_id=2231

Step 1 of 4

What's your home worth?

Step 2 of 4

How's your credit?

Step 3 of 4

What's your ZIP code?

Step 4 of 4

Where should we send your rates?

Full namePhoneEmail

By clicking, you agree to be contacted by phone or text about refinance offers. Consent is not a condition of purchase.

Thanks, Marcus.

Your rates are on the way.

Let's work on your credit first.

These programs help you get ready to refinance.

See credit repair options

Lead/refiSubmitted

aff_id: 2231hidden field
home_value: $250k to $500k
credit: Good
zip_code: 85004
full_name: Marcus Lee
phone: (602) 555-0171valid
email: marcus.lee@gmail.comformat ok
xxTrustedFormCertUrl: https://cert.trustedform.com/2b6f0c…
Jornaya LeadiD: 8C1D2F7A-…
ll_variant_id: B
ll_visitor_ip: 203.0.113.24

LeadProsper/Refi · Ping-Post

Ping

zip_codecredithome_value

No name, phone or email until a bid is taken.

Lender ABid $38
Broker BNo bid · Not licensed in AZ
Lender CBid $46

Post

Full lead to Lender C

Accepted · $46

On the pageTrustedFormPhone validation

In LeadProsper: the bids, the buyers' answers and the returns. Demo figures.

Form vs lead

A submit isn't a sale until the buyer keeps it.

The old way

“Renters and out-of-area leads, sold and returned.”
“Mistyped numbers went straight to the buyer.”
“The buyer wants proof of consent. We don't have it.”
“They left at the contact step. Lead gone.”
“Who's pasting the CSV into the buyer's portal?”

The LanderLab way

“Out-of-area visitors go to another offer.”
“The number was verified with an SMS code.”
“TrustedForm and a Jornaya LeadiD on every lead.”
“Their answers were kept as a partial and sent on.”
“Ping-posted to LeadProsper the moment it came in.”

Start for free

Returns

Stop the lead returns your form could have prevented.

Wrong numbers, test entries, missing certificates, leads from outside the buyer's area, the same person twice. Switch each fix on and watch the returns file shrink.

returns-lender-c-week-40.csvFrom Lender C

This week's returns from one buyer: the lead, why it came back, when it was sold and what it cost.
Lead identifier	Return reason	Lead sold date	Amount
L-20931	Wrong number	Oct 1	$46
L-20926	Disconnected number	Oct 1	$46
L-20918	Test entry (asdf asdf)	Sep 30	$38
L-20902	No consent certificate	Sep 30	$46
L-20877	Outside service area	Sep 29	$41
L-20860	Duplicate	Sep 29	$38

Returned this week$255

On your page

Phone validation and an SMS codeThe number is checked before the visitor can go on, and the OTP block texts a code they must enter. $0.09 per code, on paid plans.
A bot check and an email checkreCAPTCHA v3 or Cloudflare Turnstile in the background, and the email's format checked before the submit.
TrustedForm and JornayaA TrustedForm certificate and a Jornaya LeadiD on every lead, sent on to your buyer with it.
Your buyer's area, asked firstA ZIP field with validation and a rule that sends out-of-area visitors to another page before the form.
One submit per visitorSingle Submit stops the same visitor from sending the quiz twice, and Insights flags duplicate entries in your leads.

Your platform's dupe checks and your buyer's own rules still apply. These are the reasons a form can catch.

Ping-post

Ping-post to the lead platform you already use.

Ping-post through LeadsPedia or LeadProsper, or post straight to Phonexa or LeadByte. Map each field to your buyer's names and check the payload before a lead goes out; LeadByte takes the lead as the form sends it.

1Connect

TypeDirect PostPing-Post

LP Campaign ID

LP Supplier ID

LP Key

Ping URL

Post URL

LP Campaign ID

LP Campaign Key

API URL

API ID

API Password

API URL

API Key

Method

URL

Body

2Map fields

Each form field and the name it's sent as
Form field	Sent as
Home value	`home_value`
Credit	`credit_rating`
ZIP code	`zip_code`
Full name	`full_name`
Phone	`phone`
Email	`email`
xxTrustedFormCertUrl	`xxTrustedFormCertUrl`
LL Visitor IP	`ip_address`
LL Variant ID	`sub_id`

No mapping step: LeadByte takes the lead as the form sends it.

3Review

PingLeadProsperhttps://api.leadspedia.com/…

{"home_value": "$250k to $500k","credit_rating": "Good","zip_code": "85004"}

A bid is taken, then:

PostLeadProsperhttps://api.leadspedia.com/…api.phonexa.com/…youraccount.leadbyte.co.ukhttps://your-endpoint.com/leads

{"home_value": $250k to $500k"credit_rating": Good"zip_code": 85004"full_name": Marcus Lee"phone": 6025550171"email": marcus.lee@gmail.com"xxTrustedFormCertUrl": https://cert.trustedform.com/2b6f0c…"ip_address": 203.0.113.24"sub_id": B}

Each lead is synced to your LeadByte account as it comes in.

01Recover

Partial leads

When someone quits a quiz partway, their answers stay in Leads as a Partial lead. Inactivity submit sends it on after the wait you set. Partial leads come with Scale and up.

See lead management

02Route

Lead routing workflows

A Filter keeps the leads you can sell, a Switch sends Arizona to one buyer and Texas to another, and Runs shows where each lead went. Workflows is in beta.

See workflows

Any vertical

One builder for every offer you run.

AI quiz builder
Describe the offer and who qualifies. The AI builds the steps, questions and logic, and you edit from there.
Predefined fields
Ready-made fields for insurance, finance, property, health, legal, solar and debt relief, named the same on every page.
Page Importer
Import a page by its URL or straight from AdPlexity and Anstrex, then make it yours.

Quiz templates
Save a quiz as a template with its steps and logic, and start the next vertical from it.
Hidden fields and prefill
Hidden fields save aff_id, sub IDs, UTMs and the click ID with each lead. URL parameters can prefill the form.
Advanced inputs
ZIP with validation, Google address autocomplete, date of birth, the Car Make API, signatures and file uploads.

200K+

Leads collected monthly

1M+

Landing pages built

3,500+

Marketers

4.9/5

Rated on G2

Works with

Your platform, your certificates, your CRM.

Direct lead integrations and webhooks on every plan: 1 on Free, 5 on Launch, 50 on Grow, 250 on Scale.

“I had a lot of landing pages and quizzes to replicate inside of LanderLab. The onboarding team at LanderLab went above and beyond and recreated all the landing pages and quizzes that were highly customized. My experience was phenomenal.”

Stephen Burkhalter

Switching

Running funnels somewhere else? Send us the URL.

Paste a page or quiz you run today and we'll import it into LanderLab for you.

FAQ

Questions about Lead Gen.

Anything not here is in the Help Center, or ask us.

Before you start

Which lead distribution platforms can I post to?

LeadsPedia and LeadProsper, by direct post or ping-post; Phonexa with your Publisher API details; and LeadByte with a REST API key. Anything else that takes an HTTPS post gets the lead by webhook, as fields or your own JSON.

How does ping-post work from a LanderLab page?

Choose Ping-Post when you connect LeadsPedia or LeadProsper to the page. The ping carries the fields buyers bid on, such as ZIP or state; when a bid is accepted, the post sends the full lead. You map every field to your buyer's names and review the payload before you connect.

Does every lead get a TrustedForm certificate?

On pages with TrustedForm added, yes. The certificate URL is saved in xxTrustedFormCertUrl with the lead and passed on to your platform or buyer. Certify is free; a certificate nobody claims within 90 days expires, so pass the field through. A Jornaya LeadiD can come with every lead too.

How do you check phone numbers and emails?

Phone validation checks the number is valid and properly formatted before the visitor goes on, and email verification checks the address format. To prove the number belongs to the visitor, the OTP block texts a code they must enter, at $0.09 per verification on paid plans.

What happens when someone leaves mid-quiz?

Their answers so far are saved as a partial lead, on Scale and up. Inactivity submit can send them to your integration after a wait you set; the docs suggest at least 90 seconds. The drop-off table shows which step lost them.

Can I route leads to different buyers by state or answer?

Yes, with Workflows, in beta. Start from the Lead trigger, add a Filter, an If or a Switch on any field, and send each branch to LeadsPedia, LeadProsper, Phonexa, LeadByte, a sheet or any API. The Runs view shows where each lead went, failures included.

Do you charge per lead?

No. Every plan, Free included, has unlimited leads. Plans are priced by visits, so a page that converts better never costs more.

Can I keep lead data off LanderLab's servers?

Yes. Lead Compliance Delivery sends each lead straight to your integration without storing it. Test the flow first, since a lead that fails to deliver can't be recovered.

Leads your buyers accept, not leads they send back.

A submit isn't a sale until the buyer keeps it.

The old way

The LanderLab way

Stop the lead returns your form could have prevented.

Ping-post to the lead platform you already use.

Partial leads

Lead routing workflows

One builder for every offer you run.

AI quiz builder

Predefined fields

Page Importer

Quiz templates

Hidden fields and prefill

Advanced inputs

Your platform, your certificates, your CRM.

Running funnels somewhere else? Send us the URL.

Goes well with Lead Gen.

Questions about Lead Gen.

Before you start

Sell leads your buyers keep.Checked, certified and posted to your buyers.