If you’re launching lead-gen campaigns, building product funnels, or running paid ads, your landing page builder plays a huge role in how fast you work (and how well your pages convert).
But not all tools are created equal.
Some limit core features to higher tiers. Others lack built-in testing or mobile optimization.
That’s why we’ve updated this list for 2025, to help you find a landing page builder that fits your needs and your budget.
In this guide, you’ll find:
- Feature breakdowns for each tool
- Transparent pricing (with free trial info)
- Real user reviews with G2, Capterra ratings, and feedback
- What users like and what could be better
Let’s dive in.
Comparison Table: 10 Best Landing Page Builders in 2025
| Tool | Best For | Free Trial | Starting Price | User Reviews |
|---|---|---|---|---|
| LanderLab | Marketers & affiliates needing full features from day one | 7 days | $89/month | 4.3/5 (Trustpilot) “The URL cloner feature is a game-changer.” |
| Unbounce | Teams focused on AI-powered optimization | 14 days | $99/month | 4.4/5 (370+ G2 reviews) |
| Instapage | Paid ad teams needing personalization & analytics | 14 days | $99/month | 4.3/5 (500+ G2 reviews) |
| Leadpages | Small businesses & solo creators | 14 days | $49/month | 4.3/5 (220+ G2 reviews) |
| Landingi | Testing multiple pages with a free starting plan | 14 days | €29/month | 4.5/5 (360+ G2 reviews) |
| Convertri | Fast-loading pages with simple setup | 14 days | $99/month | 4.5/5 (45 Capterra reviews) |
| ClickFunnels | Selling products through full sales funnels | 14 days | $97/month | 4.6/5 (400+ G2 reviews) |
| Swipe Pages | Mobile-first campaigns & speed-focused pages | 14 days | $39/month | 4.8/5 (160+ G2 reviews) |
| Elementor | WordPress users wanting full design control | No (30-day money-back) | $8.99/month | 4.4/5 (370+ G2 reviews) |
| Webflow | Designers & marketers needing pixel-perfect control | No (no trial, but free playground) | $18/month | 4.4/5 (500+ G2 reviews) |
1. LanderLab: Best landing page builder for marketers and affiliates
LanderLab gives you all the tools you need to build high-converting landing pages, without feature limitations on lower plans.
Even the Launch plan ($89/month) includes 100,000 monthly visits 50 published landing pages, 5 custom domains, and access to key features like A/B testing, AI tools, and page import via URL.
It’s built for marketers, affiliates, and teams who want full control without paying extra for things like workspaces, integrations, or performance optimization.
You can launch pages faster, test multiple versions, and scale your campaigns (all from one dashboard).
Key Features
- Import any live page via URL or upload a .zip (supports AdPlexity)
- Drag-and-drop editor with 120+ pre-built templates
- Built-in A/B testing on every plan
- AI tools for writing, editing, and image generation
- 3 workspaces and 3 webhook integrations included
- Up to 5 custom domains for different campaigns or brands
- Integrates with LeadProsper, Phonexa, Zapier, and more
Pricing Plans
| Launch | $89/month – 100K visits, 50 pages, 5 domains |
| Grow | $149/month – 500K visits, 125 pages, 15 domains |
| Scale | $299/month – 2M visits, 350 pages, 50 domains |
| Enterprise | $799/month – 10M visits, 1,000 pages, 125 domains |
User Reviews
- “I built a lead-gen page for my product in 15 minutes.” – Ivan Saunders
- “It’s fun to use and I didn’t write a single line of code.” – Rachel Turnbull
- “The URL cloner changed how I build campaigns.” – Lorenzo Green
- “Support is fast, the editor is fast. Everything is fast.” – Isabelle Keskin
LanderLab is built for marketers who want speed, control, and growth-ready tools—without feature gating or plugin dependencies.
2. Unbounce: Great for optimization and smart automation
Unbounce is a solid landing page builder trusted by marketing teams that focus on performance. It offers powerful tools to help you create personalized landing pages and improve conversion rates automatically.
What makes Unbounce stand out is its use of AI and dynamic content to match each visitor with the best version of your landing page. However, its base plan only includes 20,000 visitors/month.
LanderLab offers 100,000 monthly visits and full A/B testing on all plans, without pushing you to upgrade.
Key Features
- Drag and drop builder with flexible landing page design options
- Smart Traffic tool that automatically sends visitors to the best-performing version of your page
- Dynamic Text Replacement (DTR) to match headlines to a visitor’s location or search term
- Unlimited A/B testing to test multiple versions of your landing pages
- Built-in sticky bars and popups for extra
lead capture
without external plugins - Integrations with email marketing platforms, CRMs, and analytics tools
Pricing Plans
| Build Plan | $99/month – Unlimited landing pages |
| Experiment Plan | $149/month – Includes A/B testing |
| Optimize Plan | $249/month – Adds AI optimization tools |
| Agency Plan | Custom pricing |
| Free Trial | 14 days |
User Reviews
Rating: 4.4/5 (based on 370+ reviews on G2)
What users like: Users highlight the Smart Traffic tool, A/B testing, and the flexibility of the builder for performance-driven pages.
What could be better: The 20,000 visitor limit on the base plan and steep pricing curve are a downside for smaller teams.
If you’re exploring how Unbounce stacks up against other page builder tools, check out our full breakdown of
Unbounce alternatives.
3. Instapage: Best for marketing teams running paid ad campaigns
Instapage is a premium landing page creator designed for marketing teams who need precise control, detailed analytics, and collaboration tools.
It’s especially popular for businesses that rely heavily on paid ads and want to improve performance with personalization and testing.
That said, many of its standout features (like heatmaps and advanced personalization) are only available on higher plans.
LanderLab includes key features like A/B testing, AI tools, and multi-workspace access from its $89/month base plan, making it more accessible for lean marketing teams.
Key Features
- Real-time collaboration tools to speed up feedback and approvals
- Over 500 customizable landing page templates for multiple audiences and industries
- Ad-to-page personalization to match page content to specific ads or visitor segments
- Built-in
A/B testing
and heatmaps to track engagement and optimize landing page design - Drag and drop elements with pixel-level control
- AI-powered content generation for CTAs, headlines, and landing page content
Pricing Plans
| Create Plan | $99/month – 15,000 unique visitors |
| Optimize Plan | $199/month – 30,000+ visitors, experimentation tools |
| Convert Plan | Custom pricing |
| Free Trial | 14 days |
User Reviews
Rating: 4.3/5 (based on 500+ reviews on G2)
What users like: Teams appreciate real-time collaboration, ad-to-page personalization, and built-in heatmaps.
What could be better: Many of these features only unlock on the $199/month plan or higher, limiting access for solo users.
Want to see how Instapage compares to other high-end landing page platforms? Head over to our guide on
Instapage alternatives.
4. LeadPages: Best for an all-in-one marketing platform
LeadPages is a well-rounded landing page builder designed for entrepreneurs, coaches, agencies, and small businesses. It comes with high-converting templates, a visual builder, lead capture tools, integrations, and analytics.
Key Features
- Fast drag-and-drop builder with mobile-responsive design
- Templates for pages, websites, alert bars, and popups
- Collect leads with opt-in forms, quizzes, and popups
- Built-in analytics and split testing for optimization
- Integrates with email platforms, webinar tools, CRMs
- Custom branding and domain publishing
- AI-powered content generation in the editor
Pricing Plans
| Standard Plan | $99/month – 1 domain, limited A/B testing |
| Pro Plan | $139/month – 3 domains, full A/B testing |
| Free Trial | 14 days |
What Users Say
“Great for getting pages up fast. I use LeadPages for my website and sales funnels.” – Brad Gilmore
“It connects with my email marketing tools easily, and the templates save me a lot of time.” – Valerie Marks
“The Pro plan is pricey, but it’s the only one with real A/B testing.” – Anonymous
5. Landingi: Easy to use, with a free plan and smart features
Landingi offers a free plan, making it one of the few landing page creators that let you start building without paying upfront.
Even its first paid tier includes unlimited landing pages, making it a great choice for marketers who want to test ideas or run multiple campaigns without hitting limits.
It’s designed for marketers, small teams, and agencies looking to create custom landing pages quickly, with tools to optimize pages and manage leads, no needing to code.
Key Features
- Free plan available for basic use, with paid plans offering unlimited landing pages
- Drag and drop builder with pre-made templates and reusable design blocks
- Smart Sections feature lets you update multiple pages at once
- Built-in A/B testing tools and conversion tracking
- Custom domains, lead capture forms, and popups included
- Supports multiple audiences with personalized landing page elements
Pricing Plans
| Free Plan | 5 pages, 100 visits/month, 1 custom domain |
| Lite Plan | €29/month – 10 pages, 5,000 visits/month |
| Professional Plan | €69/month – Unlimited landing pages, 50,000 visits |
| Enterprise Plan | €1250/month – Unlimited everything |
| Free Trial | 14 days |
User Reviews
Rating: 4.5/5 (based on 360+ reviews on G2)
What users like: Its free plan, reusable design blocks, and smart sections make it ideal for testing multiple pages quickly.
What could be better: Advanced features like personalization and automation are reserved for the higher-tier Professional or Enterprise plans.
Curious how Landingi holds up next to other tools with similar features and pricing? Here’s a detailed look at
Landingi alternatives.
6. Convertri: Fast-loading pages with limited features on lower plans
Convertri is known for its fast page load times and clean drag-and-drop editor. It’s built to help you create and publish landing pages quickly, with an emphasis on performance.
However, many key features (like email marketing tools, team access, and custom domains) are only available on more expensive plans.
In comparison, LanderLab gives you access to 5 custom domains, integrations like Zapier, and advanced tools like A/B testing and AI content generation (all included from day one).
Key Features
- Drag and drop page builder with mobile editing options
- Fast-loading mobile landing pages built on a global CDN
- Funnel builder included to map out and connect multiple pages
- Built-in SSL and custom domain support (higher plans)
- A/B testing and analytics tools included
- Simple publishing and hosting on Convertri’s platform
Pricing Plans
| Convert Plan | $99/month – Basic builder |
| Scale Plan | $199/month – Adds funnels and integrations |
| Maximize Plan | $299/month – Premium features |
| Free Trial | 14 days |
User Reviews
Rating: 4.5/5 (based on 45+ reviews on Capterra)
What users like: Users highlight the fast page load speeds, clean interface, and responsive development team that actively implements user feedback.
What could be better: Several reviewers report that customer support can be slow and that some advanced features require workarounds or keeping pages minimal to avoid performance issues.
If you’re weighing Convertri against tools with more built-in features or better value, don’t miss our list of top
Convertri alternatives.
7. ClickFunnels: All-in-one funnel builder with built-in automation
ClickFunnels is more than just a landing page creator, it’s a full platform built to help you build entire sales funnels, manage leads, and automate marketing.
If you’re selling digital products, running webinars, or need multiple steps in your conversion process, ClickFunnels offers all the tools in one place.
That said, it comes at a higher price than most landing page builders, and many users find the interface a bit complex if they only need to create landing pages without all the extras.
If you’re focused on landing pages alone, LanderLab offers a faster, more streamlined solution, with key features like testing, AI content tools, and custom domains included in its $89 plan.
Key Features
- Drag and drop funnel builder to create multi-step flows (opt-in, upsell, thank-you pages)
- Ready-made funnel templates for common goals like
lead generation
and product sales - Built-in checkout pages, email automation, and membership site tools
- Marketing automation tools like email sequences and follow-up funnels
- Custom domain support and integrated analytics
- Option to build full websites, not just landing pages
Pricing Plans
| Launch Plan | $97/month – 1 workspace, 2 team members |
| Scale Plan | $197/month – 5 workspaces, 5 team members |
| Optimize Plan | $297/month – 10 workspaces, 10 team members |
| Free Trial | 14 days |
User Reviews
Rating: 4.6/5 (based on 400+ reviews on G2)
What users like: It’s praised for being an all-in-one solution for building full sales funnels, automation, and product flows.
What could be better: Landing page-focused users often find the interface bloated and pricing too steep for basic use cases.
Looking for a tool that offers more built-in features at a lower starting price?
LanderLab
includes page import, A/B testing, and AI tools from just $89/month, with no locked features.
For a closer look at how ClickFunnels compares to leaner or more flexible landing page builders, read our full guide on
ClickFunnels alternatives.
8. Swipe Pages: Best for fast, mobile-first landing pages
Swipe Pages focuses on one thing: speed. It’s built to help you create mobile landing pages that load instantly using AMP (Accelerated Mobile Pages) technology.
This makes it especially useful for marketers running mobile ad campaigns or looking to reduce bounce rates.
Swipe Pages offers pre-made templates and a clean drag-and-drop editor, making it easy to create pages without needing code.
While it may not have all the advanced features of other platforms, it’s great for launching beautiful landing pages fast, especially on mobile.
Key Features
- AMP page builder for lightning-fast mobile performance
- Drag and drop builder with responsive design controls
- Pre-made templates optimized for conversions
- A/B testing and analytics are included to test multiple versions
- Built-in forms, countdowns, and sticky bars for better lead generation
- Integrations with Zapier, HubSpot, Mailchimp, and other email marketing platforms
Pricing Plans
| Startup Plan | $39/month – Entry-level |
| Marketer Plan | $89/month – Most popular, includes A/B testing |
| Agency Plan | $199/month – Designed for teams |
| Free Trial | 14 days |
User Reviews
Rating: 4.8/5 (based on 160+ reviews on G2)
What users like: Marketers running mobile ads love its AMP technology, fast load speeds, and simple editor.
What could be better: Customization is limited, and it lacks advanced conversion tools found in other builders.
9. Elementor: Best for WordPress users who want full design control
Elementor is a popular page builder tool made for WordPress sites.
It’s not a standalone landing page builder like some others on this list, but if your website is built on WordPress, Elementor gives you complete freedom to design beautiful landing pages directly within your site (no code needed).
It works well for marketers, freelancers, and creators who want to customize every detail of their landing page design, using a visual drag-and-drop builder and hundreds of pre-made templates.
Key Features
- Drag and drop editor with pixel-level control
- 300+ landing page templates and design blocks
- Works seamlessly with your existing WordPress theme
- Mobile-friendly layout tools and responsive design settings
- Integrates with email marketing tools and CRM platforms
- Pro version adds A/B testing (via integrations), motion effects, and custom forms
Pricing Plans
| Host Cloud | $8.99/month – 1 site, 10GB storage |
| Host Cloud+ | $14.99/month – 1 site, 20GB storage |
| Host Cloud X3 | $24.99/month – 3 sites, 40GB storage |
| Free Trial | No (30-day money-back guarantee) |
User Reviews
Rating: 4.4/5 (based on 370+ reviews on G2)
What users like: WordPress users appreciate the pixel-level design freedom and large template library for landing pages.
What could be better: It requires WordPress hosting and external tools for features like A/B testing or lead capture.
10. Webflow: Best for custom websites (no code needed)
Webflow is a powerful landing page and website builder built for marketers and designers who want full creative freedom (no templates, no code.)
It’s a visual editor that works like Figma meets front-end dev.
You can customize layout, spacing, animations, interactions, and typography exactly how you want. Suitable for building custom landing pages, product microsites, or even your entire site.
Key Features
- Pixel-perfect editor with advanced layout and styling tools
- No traffic limits on most plans, so you can scale without worrying about caps
- Built-in CMS to create content-rich pages like blogs, directories, or product hubs
- Professional animations and interactions to create a smooth, branded experience
- SEO tools and fast hosting are built in, no need for plugins or manual setup
- Publish standalone landing pages or full websites
Pricing Plans
| Free Plan | Available |
| Basic Site Plan | $14/month – Up to 150 pages, no traffic caps |
| CMS Plan | $23/month – Adds CMS support for dynamic content |
| Business Plan | $39/month – Higher traffic, advanced scaling |
| Enterprise | Custom pricing for large teams |
| Free Trial | 30 days |
User Reviews
Rating: 4.4/5 (based on 840+ reviews on G2)
What users like: Users love the design flexibility and CMS functionality, especially for creating professional landing pages without needing developers.
What could be better: There’s a learning curve for beginners, and some advanced features take time to master if you’re not familiar with design tools.
Ready to Build Landing Pages That Convert?
LanderLab gives you everything upfront: page import, A/B testing, and AI tools included.
No feature blocks. No plugins. Just fast, flexible, high-converting pages.
FAQs About Best Landing Page Builders
Is there a free landing page builder I can use to get started?
Yes, some tools like Landingi offer a free landing page builder plan with basic features so you can create and publish your first landing pages without upfront costs. However, if you’re looking for more advanced features like A/B testing, custom domains, or built-in marketing automation, you may need to upgrade to a paid plan.
Can I build an entire site using a landing page builder?
Some landing page builders (like ClickFunnels and Elementor) allow you to build more than just standalone pages. You can create a full website, complete with navigation, lead forms, and multi-step funnels.
Which landing page builder is best for marketing agencies or teams?
If you’re part of a marketing agency or need to support clients, look for tools with no-code editors, multi-user access, and built-in landing page features like lead tracking, role-based access, and workspace separation. Platforms like LanderLab are great for teams, offering fast workflows, unlimited workspaces, and tools to convert visitors and drive measurable marketing efforts.
