Unbounce offers a drag-and-drop editor, AI copywriting, and the ability to build unlimited landing pages, making it a popular choice for creating conversion-focused pages.
However, Unbounce’s cost has become steep, starting at $99/month with a 20,000 visitor cap. As your traffic grows, costs can rise quickly.
Beyond price, Unbounce lacks features users now expect, like importing pages from a URL, an asset manager, and advanced code customization.
These limitations leave many teams, especially affiliates, performance marketers, and budget-conscious businesses, searching for better options.
Luckily, there are several strong alternatives that can deliver more flexibility, advanced features, and often better value.
In this article, we’ll break down five of the best options, compare them directly to Unbounce, and explain where each shines.
TL;DR: The Best Unbounce Alternatives at a Glance
- LanderLab: Starts at $89/month. A feature-rich dedicated landing page builder designed for marketers and agencies needing high-converting landing pages with 100,000 monthly visitors, 50 pages, A/B testing, and page importing—things Unbounce doesn’t offer at the entry level.
- Instapage: Starts at $99/month. Built for digital marketers and enterprise teams running high-volume campaigns. Advanced A/B testing, personalized landing pages, heatmaps, and team collaboration features.
- Leadpages: Starts at $49/month. A user-friendly landing page tool for small businesses. Unlimited traffic even on the basic plan, but fewer advanced features compared to Unbounce or LanderLab.
- Webflow: Starts at $18/month. Suitable if you want to create custom landing pages or full microsites. No visitor caps, and full design flexibility, but lacks built-in marketing tools like A/B testing or lead capture pop-ups.
- GetResponse: Starts around $16/month. A comprehensive marketing tool combining a landing page builder with email marketing tools, funnels, and webinars (cheaper than Unbounce but with simpler page-building features.)
5 Best Unbounce Alternatives for Creating High-Converting Landing Pages
1. LanderLab: The Best Value Landing Page Builder for Marketers
If you’re looking to build landing pages with more freedom, better scalability, and smarter marketing tools than Unbounce, LanderLab is the top choice in 2025.
While Unbounce’s basic plan starts at $99/month with visitor caps (20,000) and no page import options, LanderLab starts at just $89/month offering:
- 100,000 monthly visitors
- 50 landing pages
- Full drag-and-drop landing page builder
- A/B testing included (Unbounce limits testing to higher plans)
- The game-changer is a landing page import tool that can instantly clone any page by URL. Unbounce doesn’t offer this at any plan level.
Key Features That Outperform Unbounce’s Entry Plan
- Landing Page Import Tool: Copy any landing page design (from a competitor, your past campaigns, or templates) by entering its URL or uploading a ZIP. Great for marketers who need to launch high-converting templates fast.
- Lead Collection Forms: Smart, customizable forms to capture leads directly on your pages.
- Multi-User Access: You can invite team members with individual logins. Workspaces help keep projects organized and streamline collaboration.
- AI Assistant: Auto-generate copy, visuals, and translate pages in a few clicks. Unbounce has AI copy suggestions, but no built-in translation.
- Advanced A/B Testing: Run split tests without upgrading to higher tiers.
- No need for third-party tools: Unlike Unbounce, which often requires add-ons for things like pop-ups or lead management.
- Custom Domains: Easily publish on branded domains with fast global delivery.
- Pre-built Templates: 120+ customizable templates designed for conversions across industries.
Why LanderLab is Better for Growing Campaigns
With Unbounce, you have to pay more as your website visitors increase. LanderLab’s plans are much more generous:
- Launch: $89/month | 100,000 visitors | 50 pages
- Grow: $149/month | 500,000 visitors | 125 pages
- Scale: $299/month | 2 million visitors | 350 pages
- Enterprise: $799/month | 10 million visitors | 1,000 pages
User Reviews
Many marketers, growth teams, and entrepreneurs value LanderLab for its user-friendly interface, fast landing page creation, and unique features like the URL cloner.
It’s become a go-to landing page builder for those wanting to launch high-converting landing pages quickly, without the complexity or high costs of other platforms.
2. Instapage: Best for Enterprise Optimization and Personalization
Instapage is a popular landing page builder built for large teams, agencies, and enterprise businesses running high-volume marketing campaigns.
It focuses on advanced reporting, testing, and personalized landing pages to maximize landing page performance.
Key Features
- Drag and drop interface with 500+ professionally designed templates.
- Server-side A/B testing for precise conversion tracking.
- Heatmaps and advanced analytics for visitor behavior insights.
- Dynamic text replacement and AdMap for PPC personalization.
- Real-time team collaboration tools.
Pricing
- Starts at $99/month (15,000 monthly visitors).
- Higher plans offer more traffic, personalization, and dedicated priority support (custom pricing for enterprises).
User Reviews
Instapage holds a solid 4.3/5 rating from over 490 users on G2, with marketers appreciating its advanced landing page builder, A/B testing, and personalization tools.
Comparison to Unbounce
Instapage includes more advanced reporting and personalization features than Unbounce, especially for enterprise use.
However, it’s also more expensive, with visitor caps that can require costly upgrades as campaigns grow.
If you are more interested in learning more about Instapage features and how it compares with other similar tools, have a look at our guide on Instapage Alternatives.
3. Leadpages: Simple, Budget-Friendly Landing Page Builder
Leadpages is another popular landing page builder designed for small businesses, solo marketers, and entrepreneurs who want to build landing pages quickly without technical skills. It focuses on simplicity, speed, and affordability.
Key Features
- Drag and drop landing page builder with 200+ pre-built templates.
- Unlimited landing pages and unlimited traffic even on the lowest paid plan.
- Lead capture forms, pop ups, and alert bars are included.
- Basic A/B testing (Pro plan and higher).
- Integrates with email marketing tools and WordPress websites.
Pricing
Leadpages offers three paid plans and also a free 14-day trial so you can test everything out.
- Starts at $49/month (Standard Plan).
- Pro Plan: $99/month.
- Conversion Plan up to $697 billed monthly.
User Reviews
Leadpages has a 4.3/5 rating from 227 users on G2, with users praising its user-friendly interface, pre-built templates, and value for small businesses looking for easy landing page creation.
Comparison to Unbounce
Leadpages offers unlimited traffic and pages at a lower price than Unbounce, making it suitable for businesses on a budget.
However, it lacks advanced features like AI campaign generation, page importing, or custom code editing found in LanderLab or Instapage.
If you would like to know more about Leadpages pricing and more, we suggest you read this article: Leadpages Pricing Plans.
4. Webflow: Best for Design Freedom and Custom Landing Pages
Webflow is a popular landing page builder for businesses that need customizable templates and advanced design flexibility without coding.
Unlike Unbounce, which is template-based, Webflow lets you create custom landing pages or full microsites with total control over layout, styling, and animations.
Key Features
- Drag and drop interface with pixel-level design control.
- No visitor limits even on lower-tier plans (Unbounce caps traffic by plan).
- CMS support for creating multi-page sites or content hubs.
- Built-in SEO tools, responsive design, and integrations with popular marketing tools.
Pricing
- Starts at $18/month (Basic Site Plan) – includes up to 150 pages, no traffic limits.
- CMS, Business, and Enterprise plans are available for advanced needs.
User Reviews
Webflow boasts a 4.4/5 rating from over 800 users on G2, with high marks for its design flexibility, customizable templates, and powerful page builder tools.
Comparison to Unbounce
Webflow offers much more design flexibility and lower pricing for custom sites.
However, it lacks native A/B testing and lead generation tools like pop-ups or sticky bars, which Unbounce provides out of the box.
5. GetResponse: Best All-in-One Marketing Tool with Landing Pages
GetResponse isn’t just a landing page builder, it’s a comprehensive marketing tool that combines email marketing, automation, sales funnels, and landing page creation in one platform.
It’s a great choice for small businesses and solopreneurs who want to build landing pages and manage campaigns without juggling multiple tools.
Key Features
- Drag and drop landing page builder with 100+ templates.
- AI campaign generator to create landing pages quickly.
- Email marketing tools and automation workflows built in.
- A/B testing and conversion analytics.
- Native pop-ups and lead capture forms.
Pricing
- Starts around $16/month (for small email lists) and includes basic landing page features.
- Higher plans unlock unlimited landing pages and advanced marketing automation.
User Reviews
GetResponse holds a 4.3/5 rating from 786 users on G2, with users highlighting its easy to use landing page builder, email marketing tools, and value as a comprehensive marketing tool.
Comparison to Unbounce
GetResponse provides a broader set of marketing tools at a much lower starting price.
However, its landing page builder is simpler than Unbounce or LanderLab and lacks advanced options like page importing or deep custom code editing.
Ready to Build Smarter Landing Pages? Try LanderLab Today
After reviewing the top alternatives to Unbounce, one thing is clear:
Marketers, agencies, and growth teams need more flexibility, advanced features, and better value, without worrying about traffic caps or expensive upgrades.
That’s exactly why LanderLab was built.
Starting at just $89/month, LanderLab gives you full access to:
- A/B testing
- AI content creation and translations
- Smart lead capture forms
- Landing page import tools
- Advanced reporting
- And more: all in one user-friendly interface.
No hidden fees. No limits on your growth.
Frequently Asked Questions (FAQ)
Does Unbounce have a free plan?
No, Unbounce does not offer a free plan. All plans are paid plans, starting at $99/month, with a 14-day free trial available.
Does LanderLab offer a free trial?
Yes! LanderLab provides a 7-day free trial with full access to all the features. It’s perfect for testing, creating landing pages, A/B testing, and other marketing tools without commitment.
Can I create sales pages with LanderLab?
Absolutely. LanderLab is ideal for creating landing pages, sales pages, and even full marketing funnels with customizable templates and built-in conversion tools.
Does Webflow offer a free plan?
Yes, Webflow offers a free plan where you can design and publish up to two pages on a Webflow subdomain. To connect a custom domain or unlock all the features, you need a paid plan starting at $14/month.
Does Instapage have a free plan?
No, Instapage does not offer a free plan. They provide a 14-day free trial after which paid plans start at $99/month.
Ready to move on from Unbounce?
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![Best Instapage Alternatives to Build Landing Pages [2025]](https://wp.landerlab.io/wp-content/uploads/2025/05/Best-Instapage-Alternatives-to-Build-Landing-Pages-2025.jpg "Best Instapage Alternatives to Build Landing Pages [2025]")
