Advertorials that keep the network's click ID to the offer.

Build advertorial landing pages for native ads from a prompt or a template, and keep the label and disclosures the networks check for in one global block. Test two angles on one URL and send every reader to the offer with the network's click ID intact.

Free forever plan. No card required.G24.9Trustpilot4.6

Three sponsored cards for one tea subscription, each a different angle. The first, a story, is open in the window with "Advertorial" across the top and the network's click ID in the address bar; its button sends the reader to the offer with the click ID kept.

SponsoredTaboola

Clicks to the offer, by angle

AngleVisitsClicksCTR
Story2,14025211.8%
Listicle2,08629614.2%
Quiz firstLeading1,97234517.5%
  1. Link click counted as a conversion
  2. Click ID passed to the offer link
  3. Taboola Pixel event sent

Why advertorials stall

A new angle shouldn't wait on a copywriter and a developer.

The old way

  • “Every new angle starts as a blank page.”
  • “Looks fine on desktop. Broken on the phone.”
  • “The tracker can't credit the angle. No click ID.”
  • “New disclosure rules. Twenty pages to edit.”

The LanderLab way

  • “The Advertorial preset drafted it. I just edited.”
  • “Mobile optimized by default, images in WebP.”
  • “The click ID rides on every link in the story.”
  • “The disclosure is a global block. Changed once.”
Start for free

Angle test

Split two angles on one URL. Scale the winner.

Put two stories for the same offer on one URL, split the traffic and count the clicks each sends to the offer. Each variant can fire its own Taboola or Outbrain pixel, and your tracker gets the variant ID.

An A/B test on yourdomain.com/loose-leaf: traffic from Taboola is split between two stories for the same offer, a story and a listicle, with each one's visits, clicks to the offer and click-through rate. You can move the split and set a variant as main.

Taboolayourdomain.com/loose-leaf

A50%B50%

Same URL in every ad

AStory
Visits
2,140
Clicks to offer
252
CTR
11.8%

Taboola Pixel on AvariantId=A to your tracker

BListicle
Visits
2,086
Clicks to offer
296
CTR
14.2%

Taboola Pixel on BvariantId=B to your tracker

A/B testing comes with Grow and up.

01Build

Advertorial presets and templates

Start from the Advertorial, Listicle or Pre-sell page preset, a template, or a page you already run. Name the offer and the network, and the AI writes the story.

Create a page with AI

02Measure

Link clicks as conversions

Turn on Track Link Clicks as Conversions and every click from the story to the offer counts, per variant, next to visits and leads.

  • Link clicks, button clicks, form submits or visits
  • Visits, clicks, leads and conversions per variant
  • Quiz answers ride along to the offer with Include Quiz Data

03Track

Native network pixels

Save your Taboola, Outbrain or NewsBreak pixel once, then switch it on per page and per variant. Any other network's script goes in custom code.

Set up the Taboola Pixel

Before you submit

What gets an advertorial rejected, and the fix for each.

Taboola, Outbrain, MGID and Yahoo each publish what a native landing page has to carry. Six things they check, and how to fix each one. Write the rules into a custom AI skill and ask it to check a page before you submit.

  • 01

    No label at the top of the page

    Taboola, Outbrain and MGID ask for “Advertorial” or “Advertisement” at the top. Yahoo wants it on screen without scrolling, as large as the body text.

  • 02

    A date that changes every day

    Taboola rules out auto-updating timestamps, and Outbrain won't take a publish date in the future. Type the date the story went live.

  • 03

    A countdown on an offer that doesn't end

    Taboola asks you to avoid countdown timers, and Outbrain bans clocks on offers that don't expire. Duplicate the page for native traffic and take the timer off there.

  • 04

    A paid review with no line under it

    Taboola wants paid endorsements labeled and atypical results marked. Keep the reviews in a trust block with the disclosure under them.

  • 05

    A masthead that passes for a news site

    Yahoo rules out names and logos that mimic media outlets and “Breaking News” wording. Outbrain rejects pages built to pass as editorial. Brand it as yours.

1M+

Landing pages built

3,500+

Marketers

4.9/5

Rated on G2

4.6/5

Rated on Trustpilot

Integrations

The networks' pixels, your tracker, your store and CRM.

Already running advertorials

Paste the URL of an advertorial you run today.

Import it by URL or .zip yourself, or send it to us and the team imports it for you.

FAQ

Questions about Advertorials.

Anything not here is in the Help Center, or ask us.

Before you start

Can LanderLab write the advertorial for me?

Yes. In Landing Pages, click Add Landing Page and pick the Advertorial, Listicle or Pre-sell page preset, or describe the offer, the audience, the traffic source and the style. The AI builds the page with sections and copy, and you edit it in the visual editor. To turn a page you already have into a presell, use the built-in Advertorial / Listicle skill in the AI Assistant.

Are there advertorial templates?

Yes. Create From Template has category filters for advertorials, presell pages and listicles, among them debt relief, solar, health, Medicare and credit repair stories and product listicles. Every template opens in the editor, yours to change.

Does LanderLab add the “Advertorial” label?

You add it once and it stays on every page. Put the label, your disclosures and your contact line in a global block. When a network asks for different wording, edit the block and every advertorial that uses it updates. Taboola, Outbrain and MGID ask for “Advertorial” or “Advertisement” at the top of the page.

How do I count clicks from the story to the offer?

In the page's Settings, under Conversions, turn on Track Link Clicks as Conversions, or tick Track Clicks as Conversions on one button. Analytics shows visits, clicks, leads and conversions for each variant.

Will the network's click ID reach the offer?

Yes, with Pass Through URL Params on: every parameter in the page's URL, such as click_id or utm_source, is added to every link on the page. In a quiz, Forward URL Parameters keeps them, and Include Quiz Data adds the answers.

Which native pixels can I add?

Taboola, Outbrain and NewsBreak, each from one ID, saved once and connected per page and per variant. For any other network, paste its script into the page's custom code, in the head or before the closing body tag.

Can I test two angles without a new URL in my campaign?

Yes. Switch the page to A/B Test mode and add a variant. Variants share one URL, LanderLab splits the traffic by the weights you set, and the variant ID is added to the URL for your tracker. A/B testing comes with Grow and up.

Should the byline show today's date?

Not on Taboola: its landing page policy asks you to avoid auto-updating timestamps, and Outbrain won't take a publish date in the future. Type the date the story went live.

Launch your next advertorial today.Start from an advertorial template or a prompt.

The Free plan publishes 5 pages with 2,500 visits a month. No card required.

From one prompt to qualified leads

Watch one prompt become a live solar quote funnel, every lead routed to your buyer, and the leaks flagged before they eat your budget.

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