Wordmark
The mark and the name together. Use it by default, wherever the layout has the width for it. Don't set the name without the mark.
Brand
Our logo files, how to write the name, and the colors and type we use. Take what you need. If you're writing about us, say hello.
LanderLab is a landing page platform for performance marketers. Teams build landing pages and quiz funnels, A/B test them on paid traffic, and send every lead to their CRM, tracker or buyer, all on their own domains.
LanderLab is one word, with a capital L twice. Not Landerlab, Lander Lab, LANDERLAB or LL.
Platform page names are capitalized, as the menu writes them: Landing Pages, Quiz Funnels, A/B Testing, Custom Domains, MCP Server. In a sentence, the feature is lowercase: run an A/B test, connect a custom domain, route a lead.
The mark and the name together. Use it by default, wherever the layout has the width for it. Don't set the name without the mark.
The mark alone, for small and square spaces: avatars, favicons, app icons. Don't stretch it, rotate it, recolor it or add effects.
Dark files for light backgrounds, light files for dark ones.
Mostly black and white. The blue is for the one thing on the screen you should press. Click a color to copy it.
Pages that pay for the click.
Build the page, test it on real traffic, and send every lead where it pays.
The mark, pixelated, against a meteor shower. Shoot the rocks for leads: big ones split in two, and the smaller the rock, the more it's worth. Every rock that lands costs you 50 leads. Three hits on the ship and it's over.
Hold a finger on the sky to steer. It shoots on its own.
For interviews, quotes and anything not on this page, write to hello@landerlab.io.