Traffic by device, location and variant
Break the visits down by device, country and city, or by variant.
Know which landing page is winning, and why.
Leads and conversion rate for every page and variant, heatmaps of every click and scroll, the quiz step that loses people, and one report that ranks everything you run.
Free forever plan. No card required.
4.9
4.6
Analytics for paid traffic. The numbers you need, ready before your next bid change.
What the numbers show
Variant, quiz and device reports
Which variant is winning, where the quiz loses people, and what your visitors are on.
Shared reports for clients
Invite a client as a Viewer and they open the same reports, read-only.
Reporting across workspaces
Reporting ranks every published page across your workspaces by visits, leads or conversion rate.
LanderLab does the math. Raw visits become the rates you act on: conversion rate, drop-off and traffic share, for every page and variant.
Daily leads
Leads as they come in, counted day by day.
Traffic share per variant
Where the visits go, from the weights you set.
Drop-off per step
How many reach each step of the quiz, and where they leave.
Conversion rate
One number for how the page is doing right now.
Pages side by side
Reporting puts each page's visits, leads and conversion rate in one table.
Clicks and leads
Both by day, so a drop in one shows up next to the other.
Before you start
Which plans include analytics?
Every plan, the Free plan included, has page analytics, click tracking and conversion tracking. Quiz funnel analytics, with sessions, exits and drop-off per step, starts on Grow.
What counts as a conversion?
What you switch on. In the page's settings you can count visits, form submits or link clicks, and in the editor any button can have Track Clicks as Conversions. Republish after changing it.
Can I see results per A/B test variant?
Yes. The Overview shows each variant's traffic share, visits, clicks, leads and conversions, and a quiz panel under each variant with its own steps. LanderLab also adds the variant ID to the URL for your tracker.
Can a client see the numbers without editing anything?
Yes. Invite them as a Viewer and give them only their workspace. Viewers can see pages and reports but can't change them.
Does LanderLab have heatmaps?
Yes, built in. Every variant has its click heatmap, its scroll depth and its rage and dead clicks, right in LanderLab, with no other tool to connect.
Why don't my numbers match my tracker?
Each tool counts its own way, and ranges follow each tool's timezone. Set your timezone in your LanderLab profile to match, and compare the same range in both.
Can I get analytics from an AI client or the API?
Yes. On Grow and up, the API and MCP server give Claude, ChatGPT, Cursor or any MCP client your dashboard, page stats, graphs and reporting, and the API can reset a page's analytics.
See which page earns its budget.
Start free: every page you publish comes with its numbers, from the first visit.