Every lead in one table. No cap, no per-lead fee.
Each form or quiz submit lands in LanderLab with the answers, the country, the device and the URL parameters it came in with. Filter by date or variant, spot the junk with AI Lead Insights, and send the good ones on.
Free forever plan. No card required.
4.9
4.6
A visitor from an ad takes a solar quiz on a phone while the page's Leads table in LanderLab fills in beside it: the first answer opens a new row marked Partial, each step fills its cell, the email and phone are checked on the last step, and the row turns Complete and is sent to HubSpot and Google Sheets. You can filter the table by status and variant, open any lead to see its details, open Insights, and export the rows as a CSV.
Leads
No leads match these filters.
Lead quality
Stop bad leads at the form.
The cheapest bad lead is the one that never gets submitted. Switch on the checks, and the form turns junk away before it reaches your table or your buyer.
DemoThese fields are checked in your browser, with simple format rules, and nothing is sent.
Type an email, or try one below.
Email verification
Switch on Email Verification for the email field and a badly formatted address can't move the visitor on. You write the message they see.
Type a US number, or try one below.
Phone validation
Checks the number is valid and properly formatted before the visitor can continue. Keep it on for call and SMS campaigns.
Text to (602) 555-0148Your verification code is 482913
Type the code from the text.
SMS one-time code
The OTP block texts a code to the number from the phone field and waits for it, so you know the visitor owns the phone. $0.09 per verification, on paid plans.
TrustedForm and Jornaya
The script records the session and the consent language on the page. On submit, the certificate URL or LeadiD token is saved with the lead and passed on to your buyer.
reCAPTCHA and Turnstile
Both check visitors in the background, with no puzzle for real people. reCAPTCHA v3 scores each one from 0.0 to 1.0 and blocks bot submits silently.
Hidden fields
Name a hidden field after a URL parameter and its value is saved with every lead: UTMs, affiliate IDs, sub IDs and click IDs.
reCAPTCHA v3Score
01Review
AI Lead Insights
Click Insights and the AI reviews your leads. It flags duplicates, odd submit patterns, weak segments and missing fields, and tells you what to change on the form.
02Comply
Lead Compliance Delivery
Turn it on for a page and each lead goes straight to your CRM or webhook, never stored in LanderLab. Test it first, because a failed delivery can't be recovered.
2M+
Leads collected monthly
1M+
Landing pages built
3,500+
Marketers
Send them on
Every lead to your buyer or CRM as it arrives.
Direct lead integrations and webhooks on every plan: 1 on Free, 5 on Launch, 50 on Grow, 250 on Scale and unlimited on Enterprise. On Grow and up, you can also pull leads from across the organization over the API and the MCP server.
Before you start
Is there a limit on leads?
No. Every plan, Free included, has unlimited leads and unlimited conversions. Plans are priced by visits, so a page that converts better never costs more.
Can I export my leads?
Yes. Pick a variant and a date range in the Leads tab and click Export for a CSV. CSV export comes with Grow and up. On any plan, leads can go out as they arrive through direct integrations and webhooks.
Where is lead data stored, and can I keep it off LanderLab?
Leads are stored in your LanderLab account unless you turn on Lead Compliance Delivery for a page. Then each lead goes straight to your CRM, webhook or integration and is never stored on LanderLab's servers. Test the flow before you switch it on, because a lead that fails to deliver can't be recovered.
Which plans record partial leads?
Scale and Enterprise. Partial leads come from multi-step flows, quizzes and multi-step forms, and store only what the visitor entered before leaving.
Can I delete a lead when someone asks to be removed?
Yes. Select one or more leads in the table and click Delete. Deletion is permanent and can't be undone.
Does AI Lead Insights use AI credits?
Yes. Insights runs on the same monthly AI credits as the AI Assistant: 10 on Free, 100 on Launch, 200 on Grow, 400 on Scale and 1,000 on Enterprise. Extra credits start at $49 for 150.
Keep every lead. Send the good ones on.
Start free with unlimited leads, then add validation, insights and routing as your campaigns grow.