Customer story
WebflowLanderLab
How Xevio left Webflow and builds its landing pages 60% faster.
Xevio has spent $250M+ on native ads since 2018. Its landing pages lived on Webflow, where every domain, every teammate's seat, A/B testing and heatmaps were billed one by one. LanderLab's team helped move the pages over, and the AI Assistant now drafts every new one.
60%
Faster landing page builds
The AI Assistant drafts each page from a prompt. A buyer edits it and publishes.
1 plan
For every domain and teammate
Domains, seats and A/B tests on one plan, not billed one by one.
$0
Extra for A/B testing
It comes with the plan. On Webflow, Optimize starts at $299 a month.
Xevio runs native campaigns at scale: more than $250M spent on Taboola, Outbrain and the other native networks since 2018, for affiliates, agencies, lead gen buyers and D2C brands. Every one of those campaigns lands on a page, and Xevio built those pages in Webflow.
Webflow is a capable website builder. For an agency launching page after page for campaign after campaign, its pricing worked against them. So Xevio moved its landing pages to LanderLab.
Priced per website, not per campaign
Webflow prices hosting per site. A landing page on a new domain is a new site, and a new site needs its own site plan. An agency running offers across many domains pays for each one.
The team was the next line on the bill. Webflow charges for each person who builds or edits pages: $39 a month for a full seat and $15 for a limited one, billed yearly. Every media buyer who touched a page added to it.
Then came the tools a buyer needs to improve a page. A/B testing on Webflow is Optimize, an add-on from $299 a month. Clickmaps come with Analyze, another add-on, priced by sessions. Both go on top of a site plan.
“Too many domains, too many seats, an add-on for A/B testing and another for heatmaps. On Webflow, it all added up.”
Moving the pages without starting over
Switching builders usually means rebuilding every page by hand, which is why most teams put it off. Xevio didn't have to. LanderLab's support team took Xevio's Webflow pages and moved them into LanderLab with them.
Anyone switching gets the same help: send us the pages you run today and the team rebuilds them in LanderLab at no charge. For a single page, the Page Importer brings a live Webflow page in from its URL.
“Their support team helped us move our pages over from Webflow. That's what made the switch easy.”
A new landing page, 60% faster
Before, every new page meant building it section by section. In LanderLab, a buyer describes the offer, the angle and the traffic source to the AI Assistant, and it drafts the page: the layout, the copy and the images. The buyer edits what needs editing and publishes it to one of Xevio's own domains.
Xevio now builds its landing pages 60% faster. The time it saves goes into testing angles, not building pages.
“We describe the offer and the AI has a first draft ready. Our buyers spend their time on the angle, not on the layout.”
Tests, domains and seats on one plan
A/B testing is part of every LanderLab plan from Grow up: split one URL between variants and set the winner as main. Heatmaps are an add-on, as on Webflow, but for less than Webflow charges: every variant gets its click heatmap, its scroll depth and its rage and dead clicks, next to its leads and conversion rate.
Domains and seats come with the plan too. Scale includes 50 custom domains and 10 users, Enterprise 125 domains and unlimited users, and an extra domain is $5 a month. Xevio pays one bill for all of it, and less than it paid Webflow.
“We're happy with LanderLab. It costs us less than Webflow did, and our buyers ship pages faster.”
What changed
- Landing pages built 60% faster, each one drafted by the AI Assistant.
- One plan for Xevio's domains and its team, not a site plan per domain and a seat per editor.
- A/B testing in the plan instead of Optimize at $299 a month, and heatmaps for less than Webflow's Analyze.
- The Webflow pages moved over with the help of LanderLab's support team.