Every extra visitor should bring revenue, not a bigger bill.
Unbounce's $99 Build plan includes 20,000 visitors, then bills $80 for every 10,000 more. LanderLab's $89 plan includes 100,000 visits, with quiz funnels, lead distribution and server-side tracking in the same account.
Free forever plan. No card required.
4.9
4.6
LanderLab
Launch, billed yearly
$69/mo
- Traffic a month
- 100,000 visits
- Past the limit
- $1.00 per 1,000
- Quizzes
- Branching funnels
- To start
- Free forever
Unbounce
Build, billed yearly
$74/mo
- Traffic a month
- 20,000 visitors
- Past the limit
- $80 per 10,000
- Quizzes
- Multi-step forms
- To start
- 14-day trial
Unbounce's plans from its own site, read October 5, 2026. Prices a month, before tax.
3,500+
Marketers
Affiliates, media buyers, agencies and lead gen teams.
1M+
Landing pages built
2M+
Leads collected monthly
750M+
Visits served monthly
Row by row
LanderLab vs Unbounce, feature by feature.
Unbounce's side is from its own pricing page and help center, read October 5, 2026. Where it changes by plan, the small print says which.
| Everything in the plan, side by side. | LanderLabFrom $69/mo | UnbounceFrom $22/mo |
|---|---|---|
| Price and limits | ||
| Cheapest paid planA month, before tax, billed yearly where the plan offers it. | $69/moLaunch, billed yearly. $89 monthly. | $22/moStarter: 500 visitors, 5 pages. Build is $74. |
| What that plan includesIn the vendor's own meter: visits, visitors, bandwidth, responses or leads. | 100,000 visitsThen $1.00 per 1,000. Grow has 500,000. | 500 visitorsBuild: 20,000. Then $80 per 10,000. |
| Leads | UnlimitedNever billed per lead, on any plan. | UnlimitedUnlimited conversions on every plan. |
| Free plan | Free forever2,500 visits, 5 pages, no card. | No14-day trial, no card. |
| Building | ||
| Quiz funnels with branching logic | UnlimitedEvery paid plan, with branching and formulas. | NoMulti-step forms from Build, no branching. |
| Long-form pages: advertorials, listicles, pre-landers | YesAdvertorial and listicle templates. | YesNo advertorial or listicle templates. |
| AI builds the page from a prompt | Pages and quizzesPlus copy, images and translation. | Through its MCPIn Claude or ChatGPT; in-builder AI writes copy. |
| Import a live page from its URL | Any live URLEvery paid plan, edited like your own. | NoA paid rebuild service, from $300. |
| Custom code on the page | Every planThe Free plan included. | From $74/moBuild and up; not on Starter. |
| A/B testing | From $119/moGrow, with 500,000 visits. | From $112/moExperiment, 30,000 visitors. |
| Dynamic text replacement | Every plan | From $112/moExperiment and up. |
| Smart Traffic, AI routing to the best variant | No | From $187/moOptimize and up. |
| Leads and tracking | ||
| Meta Conversions API, server-side | YesMeta's, built in. TikTok and Snapchat as pixels. | NoThe browser pixel; server-side through third parties. |
| Lead distribution: LeadsPedia, LeadProsper, Phonexa, LeadByte | All four, built inPing-post on LeadsPedia and LeadProsper. | NoLeads leave by webhook, Zapier or a CRM. |
| TrustedForm and Jornaya certificates | YesA certificate on every lead. | NoNo native TrustedForm or Jornaya. |
| Ringba and Retreaver | YesTheir numbers on your page, click IDs kept. | NoCallRail only. |
| Tracker postbacks: ClickFlare and others | YesAdd to Tracker for ClickFlare, click IDs through every link. | No |
| Running it | ||
| Lead routing workflows, built in | Built inFilter, branch and route each lead (beta). | NoZapier and webhooks. |
| MCP server for Claude and ChatGPT | From $119/moGrow and up, with the REST API. | YesEvery plan. It can't read your leads. |
| Moving your pages over | Done for you, freeWe move your pages and test them. | From $300A paid page rebuild service. |
At your traffic
What LanderLab and Unbounce cost at your traffic.
Drag to the visits you run a month. Both bills come from each vendor's listed prices, worked out the way the pricing page's calculator does.
Unbounce counts unique visitors and bills $80 for every 10,000 over the plan; past 100,000 it quotes Concierge. Unbounce's listed plans from unbounce.com, read September 30 and October 5, 2026. LanderLab's from its pricing page. A + means the vendor quotes past its biggest listed plan, so the price is at least that.
LanderLab
Launch
$69/mo
$828 a year
Unbounce
Optimize
$187/mo
$2,244 a year
LanderLab costs $1,416 less a year at this traffic, with every lead included.
Start for freeWhy teams switch
6 reasons buyers move from Unbounce to LanderLab.
The differences that show up once real budget is on the line.
Make the switch- 01
Up to 5x the traffic for your money
Unbounce's Build plan includes 20,000 unique visitors a month and bills $80 for every 10,000 over. LanderLab's Launch includes 100,000 visits for less, and Grow 500,000.
The differenceScale a winner to five times the traffic before any overage starts.
- 02
Quizzes that branch, not forms in steps
Unbounce's multi-step forms show the same steps to everyone; conditional fields need an unofficial script. LanderLab builds unlimited quiz funnels that route each answer, on every paid plan.
The differenceQualify the click before it becomes a lead your buyer returns.
- 03
Leads go straight to the buyer
Unbounce sends leads out by webhook, Zapier or a CRM integration, and none of them posts to a lead buyer. LanderLab posts to LeadsPedia, LeadProsper, Phonexa and LeadByte, with ping-post on the first two.
The differenceSell and route leads without a middle layer to maintain.
- 04
Server-side tracking without a tag manager build
Unbounce documents the browser pixel; server-side events run through third-party tools. LanderLab's Meta CAPI is built in, the TikTok and Snapchat pixels go in from their Pixel IDs, and conversions post back to ClickFlare or any other tracker.
The differenceEvery variant reports conversions your ad platforms can use.
- 05
Custom code and dynamic text on every plan
Unbounce puts custom code on Build, dynamic text replacement on Experiment and Smart Traffic on Optimize. LanderLab's code editor and dynamic text are on every plan, the Free one included.
The differenceAdd the pixel and match the ad on day one, without an upgrade.
- 06
Your pages move for free
Unbounce can't import a page from another builder and sells rebuilds from $300. LanderLab imports any live page by its URL, and the team moves your pages for free.
The differenceYour Unbounce pages come over without a migration invoice.
Who it fits
When Unbounce is the right call, and when it isn't.
Unbounce does some things well. Here's who should stay, and who gets more from LanderLab.
Stay on Unbounce if
- You want Smart Traffic to send each visitor to the variant it predicts will convert.
- You manage many clients and want unlimited client sub-accounts from the Build plan.
- Your traffic is modest and your forms are simple, with no leads to sell or route.
Move to LanderLab if
- You run paid traffic at volume and want more visits for the money before overage starts.
- You sell or route leads and need ping-post, TrustedForm and Jornaya built in.
- You want quiz funnels with branching beside your landing pages, in one account.
- You'd rather have your pages moved for free than pay for a rebuild.
The switch
We move your Unbounce pages while your ads keep running.
Send01 us the pages, we import02 and wire them, and you check03 each one before you switch.
- 01
Send us the pages
The Unbounce URLs you run traffic to and the tracker you use. That's all we need to start.
- 02
We import and wire them
Each page comes into your account with its pixels, scripts, forms and URL parameters in place, on your own domain.
- 03
You check, then switch
Compare each page with the original and watch a test lead land in your tracker. Then move the traffic, one campaign at a time.
Paste the Unbounce page you run today.
The import is on us. Or paste it into the Page Importer yourself, on any paid plan.
Who switches
Who moves from Unbounce to LanderLab.
“Best landing page software I've tested. I much prefer it over GHL, Perspective, Loveable, and Unbounce.”
Switching from Unbounce
Is LanderLab cheaper than Unbounce?
For the traffic, yes. LanderLab's Launch is $69 a month billed yearly with 100,000 visits; Unbounce's Build is $74 with 20,000 unique visitors and $80 for every 10,000 over. Unbounce's cheapest plan, Starter, is $22 billed yearly for 500 visitors and 5 pages, without custom code or integrations.
Does Unbounce have a free plan?
No. Unbounce has a 14-day trial with no card needed, for a single user with no custom domain. LanderLab's Free plan is free forever: 2,500 visits a month, 5 published pages, a custom domain and unlimited leads.
Can Unbounce build quiz funnels?
Not with branching. Unbounce has native multi-step forms from the Build plan, which show the same steps to every visitor; conditional fields need an unofficial script. LanderLab builds unlimited quiz funnels with conditional navigation on every paid plan.
Can Unbounce send leads to LeadsPedia or LeadProsper?
Not natively. Unbounce sends leads out by a form-submit webhook, Zapier or its CRM integrations, with no ping-post. LanderLab connects to LeadsPedia, LeadProsper, Phonexa and LeadByte natively, with ping-post on LeadsPedia and LeadProsper.
Does Unbounce support the Meta Conversions API?
Not natively. Unbounce's help center covers the browser pixel and Google Tag Manager; server-side events need a third-party tool. LanderLab's Meta Conversions API is built in: a Pixel ID and an access token, saved once and attached to any page.
Does Unbounce have an MCP server?
Yes. Unbounce's MCP server works with Claude and ChatGPT on every plan and can build a page from a brief, though it can't read lead data. LanderLab's MCP server is on Grow and up, and runs the account: it publishes pages, runs A/B tests and pulls analytics and leads.
Where does A/B testing start on each?
Unbounce's A/B testing starts on Experiment, $112 a month billed yearly with 30,000 unique visitors; Smart Traffic starts on Optimize at $187. LanderLab's starts on Grow, $119 a month billed yearly with 500,000 visits.
Can I move my Unbounce pages to LanderLab?
Yes. Paste a live Unbounce page's URL into the Page Importer on any paid plan and it comes in editable, or send us your pages and the team moves them for free, pixels and postbacks included. Unbounce can't import pages from other builders; it sells rebuilds from $300.
Compare
LanderLab against other builders.
Ready to leave Unbounce?Your pages come with you.
Start on the Free plan with no card, or send us the pages you run on Unbounce and we'll move them, tracking and all.