More visits for less, and your account never locks at the limit.
LanderLab is an Instapage alternative with 100,000 visits on the $89 plan, where Instapage's $99 plan stops at 15,000. A/B testing starts at $119, with quiz funnels and Meta CAPI built in.
Free forever plan. No card required.
4.9
4.6
LanderLab
Launch, billed yearly
$69/mo
- Traffic a month
- 100,000 visits
- Past the limit
- $1.00 per 1,000
- A/B testing from
- $119/mo
- To start
- Free forever
Instapage
Create, billed yearly
$79/mo
- Traffic a month
- 15,000 visitors
- Past the limit
- Account locked
- A/B testing from
- $159/mo
- To start
- Trial, card needed
Instapage's plans from its own site, read October 5, 2026. Prices a month, before tax.
3,500+
Marketers
Affiliates, media buyers, agencies and lead gen teams.
1M+
Landing pages built
2M+
Leads collected monthly
750M+
Visits served monthly
Row by row
LanderLab vs Instapage, feature by feature.
Instapage's side is from its own pricing page and help center, read October 5, 2026. Where it changes by plan, the small print says which.
| Everything in the plan, side by side. | LanderLabFrom $69/mo | InstapageFrom $79/mo |
|---|---|---|
| Price and limits | ||
| Cheapest paid planA month, before tax, billed yearly where the plan offers it. | $69/moLaunch, billed yearly. $89 monthly. | $79/moCreate, billed yearly. $99 monthly. |
| What that plan includesIn the vendor's own meter: visits, visitors, bandwidth, responses or leads. | 100,000 visitsThen $1.00 per 1,000. Grow has 500,000. | 15,000 visitorsAt the cap the account locks. |
| Leads | UnlimitedNever billed per lead, on any plan. | UnlimitedUnlimited conversions and contacts. |
| Free plan | Free forever2,500 visits, 5 pages, no card. | No14-day trial, card required, 2,500 visitors. |
| Custom domains on the entry plan | 5Root domains or subdomains. | 2 subdomainsRoot domains on Convert only. |
| Team members on the entry plan | 13 on Grow, 10 on Scale. | 10On every self-serve plan. |
| Building | ||
| Quiz funnels with branching logic | UnlimitedEvery paid plan, with branching and formulas. | NoMulti-step forms from $159, no branching. |
| Long-form pages: advertorials, listicles, pre-landers | YesAdvertorial and listicle templates. | YesNo advertorial or listicle features. |
| AI builds the page from a prompt | Pages and quizzesPlus copy, images and translation. | In betaPrompt to Page, rolling out. AI copy on every plan. |
| Import a live page from its URL | Any live URLEvery paid plan, edited like your own. | NoMigration comes with the custom Convert plan. |
| Custom code on the page | Every planThe Free plan included. | Every plan |
| A/B testing | From $119/moGrow, with 500,000 visits. | From $159/moOptimize, 30,000 visitors. |
| Dynamic text replacement | Every plan | From $159/moOptimize and up. |
| Leads and tracking | ||
| Meta Conversions API, server-side | YesMeta's, built in. TikTok and Snapchat as pixels. | NoIts help center does it through Zapier. |
| Lead distribution: LeadsPedia, LeadProsper, Phonexa, LeadByte | All four, built inPing-post on LeadsPedia and LeadProsper. | No |
| TrustedForm and Jornaya certificates | YesA certificate on every lead. | NoCustom code. |
| Ringba and Retreaver | YesTheir numbers on your page, click IDs kept. | NoCallRail and DialogTech. |
| Tracker postbacks: ClickFlare and others | YesAdd to Tracker for ClickFlare, click IDs through every link. | No |
| Running it | ||
| Lead routing workflows, built in | Built inFilter, branch and route each lead (beta). | NoFollow-up emails and list routing only. |
| MCP server for Claude and ChatGPT | From $119/moGrow and up, with the REST API. | YesClaude only, with a personal API key. |
| Moving your pages over | Done for you, freeWe move your pages and test them. | Convert plan onlyCustom price. |
At your traffic
What LanderLab and Instapage cost at your traffic.
Drag to the visits you run a month. Both bills come from each vendor's listed prices, worked out the way the pricing page's calculator does.
Instapage counts unique visitors and publishes no overage rate; past the cap the account locks, so the plan that covers the month is its price. Instapage's listed plans from instapage.com, read September 30 and October 5, 2026. LanderLab's from its pricing page. A + means the vendor quotes past its biggest listed plan, so the price is at least that.
LanderLab
Launch
$69/mo
$828 a year
Instapage
Optimize
$239/mo
$2,868 a year
LanderLab costs $2,040 less a year at this traffic, with every lead included.
Start for freeWhy teams switch
6 reasons buyers move from Instapage to LanderLab.
The differences that show up once real budget is on the line.
Make the switch- 01
6x the traffic, and no account lock at the limit
Instapage's Create plan includes 15,000 unique visitors a month and locks the account past them. LanderLab's Launch includes 100,000 visits and bills $1 per 1,000 over.
The differenceA campaign that takes off keeps running while you decide on a plan.
- 02
A/B testing for less, with far more traffic
Instapage starts A/B testing on Optimize, $159 a month billed yearly with 30,000 visitors. LanderLab starts it on Grow, $119 with 500,000 visits.
The differenceTest every campaign you run, not just the ones that fit the cap.
- 03
Start free, without a card
Instapage's 14-day trial needs a card, stops at 2,500 visitors and turns into a paid plan when it does. LanderLab's Free plan is free forever: 2,500 visits a month and 5 published pages.
The differenceBuild, publish and run real pages before you pay anything.
- 04
Quizzes that branch on the answer
Instapage has multi-step forms from Optimize, and every visitor sees the same steps. LanderLab builds unlimited quiz funnels with conditional navigation on every paid plan.
The differenceSend renters, low bills and wrong ZIPs somewhere other than your buyer.
- 05
Leads posted to buyers, with consent attached
Instapage has no native lead distribution, TrustedForm or Jornaya. LanderLab posts to LeadsPedia, LeadProsper, Phonexa and LeadByte and puts a certificate on every lead.
The differenceSell leads in insurance, solar and home services without custom code.
- 06
Meta CAPI without Zapier
Instapage sends Meta conversions server-side through Zapier. LanderLab's Meta CAPI is built in, the TikTok and Snapchat pixels go in from their Pixel IDs, and conversions post back to ClickFlare or any other tracker.
The differenceOne fewer paid tool between the lead and the ad that bought it.
Who it fits
When Instapage is the right call, and when it isn't.
Instapage does some things well. Here's who should stay, and who gets more from LanderLab.
Stay on Instapage if
- You run big Google Ads accounts and want AdMap and ad-to-page personalization.
- You need ten seats on the entry plan, or SSO and an uptime SLA on an enterprise contract.
- You want contacts and follow-up emails in the same tool as the page.
Move to LanderLab if
- You run more than 15,000 visitors a month and can't risk a locked account.
- You A/B test from day one and want 500,000 visits on the plan that does it.
- You sell or route leads and need lead distribution and consent certificates built in.
- You'd rather start free than enter a card for a trial.
The switch
We move your Instapage pages while your ads keep running.
Send01 us the pages, we import02 and wire them, and you check03 each one before you switch.
- 01
Send us the pages
The Instapage URLs you run traffic to and the tracker you use. That's all we need to start.
- 02
We import and wire them
Each page comes into your account with its pixels, scripts, forms and URL parameters in place, on your own domain.
- 03
You check, then switch
Compare each page with the original and watch a test lead land in your tracker. Then move the traffic, one campaign at a time.
Paste the Instapage page you run today.
The import is on us. Or paste it into the Page Importer yourself, on any paid plan.
Who switches
Who moves from Instapage to LanderLab.
“I had a lot of landing pages and quizzes to replicate inside of LanderLab. The onboarding team at LanderLab went above and beyond and recreated all the landing pages and quizzes that were highly customized. My experience was phenomenal.”
Switching from Instapage
Is LanderLab cheaper than Instapage?
Yes, for the traffic. LanderLab's Launch is $69 a month billed yearly ($89 monthly) with 100,000 visits; Instapage's Create is $79 billed yearly ($99 monthly) with 15,000 unique visitors. Leads are unlimited on both.
What happens when you pass Instapage's traffic limit?
The account locks, Instapage's help center says, and pages may be unpublished if you pass the limit over more than one billing cycle; it publishes no overage rate. On LanderLab's paid plans, visits past the allowance are billed at the plan's rate, $1.00 per 1,000 on Launch, and the pages stay live.
Does Instapage have a free plan?
No. Instapage has a 14-day trial on Create and Optimize that needs a card, is capped at 2,500 unique visitors, and turns into a paid plan when it ends. LanderLab's Free plan is free forever with no card: 2,500 visits a month, 5 published pages and unlimited leads.
Which Instapage plan includes A/B testing?
Optimize, from $159 a month billed yearly ($199 monthly) with 30,000 unique visitors. Create has none. LanderLab's A/B testing starts on Grow at $119 billed yearly, with 500,000 visits.
Can Instapage build quiz funnels?
Not with branching. Instapage has multi-step forms from Optimize, with the same steps for every visitor, and no quiz builder. LanderLab builds unlimited quiz funnels with conditional navigation on every paid plan.
Does Instapage support the Meta Conversions API?
Not natively. Instapage takes a Meta pixel ID, and its help center sends server-side conversions through Zapier. LanderLab's Meta Conversions API is built in, no Zapier: a Pixel ID and an access token, saved once and attached to any page.
Does Instapage have an MCP server?
Yes. Instapage's MCP server works with Claude, using a personal API key. LanderLab's MCP server is on Grow and up and works with Claude, ChatGPT, Cursor and other MCP clients.
Can I move my Instapage pages to LanderLab?
Yes. Paste a live Instapage page's URL into the Page Importer on any paid plan, or send us your pages and the team moves them for free, tracking included. Instapage itself imports only .instapage files; its page migration comes with the custom-priced Convert plan.
Compare
LanderLab against other builders.
Ready to leave Instapage?Your pages come with you.
Start on the Free plan with no card, or send us the pages you run on Instapage and we'll move them, tracking and all.