Free Conversion Rate Calculator

Enter your visitors and conversions to get your rate in seconds. Plan the traffic you need to hit a target, and see revenue per visitor. Built for landing pages and campaigns.

Conversion rate
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Enter visitors and conversions to see your rate

Conversions--Goals completed
Visitors--Total traffic counted
Revenue per visitor--Revenue / visitors
Total revenue--At this conversion rate

How to calculate conversion rate in 3 steps

Work out your conversion rate in under a minute and see exactly how well your landing page, ad or funnel is turning visitors into customers.

  1. 01

    Enter your visitors

    Type in how many people visited your landing page, saw your ad or entered your funnel over a given period.

  2. 02

    Enter your conversions

    Add how many of those visitors completed your goal, such as a purchase, signup or form submission. Your rate updates instantly.

  3. 03

    Plan a target (optional)

    Switch to Plan mode to see the conversions or visitors you need for a target rate, and add revenue per conversion to see revenue per visitor.

Why conversion rate matters

Your conversion rate is the clearest measure of how well a page turns attention into action. Track it well and you can spot what is working, set realistic goals and grow revenue without spending more on traffic.

Measure what is working

See in seconds how well a page converts, so you know whether a change helped before you scale spend behind it.

Set realistic targets

Use Plan mode to turn a goal rate into the conversions or visitors you actually need, before you launch a campaign.

Grow without more traffic

A higher conversion rate means more customers from the same visitors, which is often cheaper than buying more clicks.

See revenue per visitor

Add revenue per conversion to see RPV, a sharper optimisation target than rate alone because it factors in order value.

Where teams use the conversion rate calculator

From landing pages to checkout flows, here is how marketers and founders put a quick conversion rate check to work across everything they run.

Landing pages

Measure how well a page turns clicks into signups or sales, then test headlines and CTAs to push the rate higher.

Paid ad campaigns

Check the conversion rate of traffic from each channel so you can shift budget toward the ads that actually convert.

E-commerce stores

Track add-to-cart and checkout rates against revenue per visitor to find where shoppers drop off and what it costs you.

SaaS signups and trials

See what share of visitors start a trial or request a demo, and plan the traffic you need to hit a signup target.

Lead gen forms

Turn form views and submissions into a conversion rate, then trim fields and friction to lift it without more spend.

Agency reporting

Share clean conversion rate and revenue per visitor numbers with clients so wins and next steps are easy to explain.

FAQs

Your conversion rate is the percentage of visitors who complete the action you care about, such as buying, signing up or submitting a form. It is one of the clearest signals of how well a landing page, ad or funnel is actually working.
Conversion rate = (conversions / visitors) x 100. So if 50 people out of 1,000 visitors sign up, your conversion rate is 5%. Our calculator runs this in real time and also works in reverse, so you can plan the traffic or conversions you need to hit a target.
For landing pages, anything around 2% to 5% is a common starting range, 5% to 10% is strong, and above 10% is excellent. Averages vary a lot by industry and traffic source, so the most useful benchmark is your own page improving over time.
Switch the calculator to Plan mode, enter your visitors and a target conversion rate, and it shows how many conversions that rate would produce. It is a quick way to set realistic goals before you launch a campaign.
Revenue per visitor is your total revenue divided by the number of visitors. Add a revenue per conversion value and the calculator shows RPV alongside your conversion rate, which is often a better optimisation target than rate alone because it factors in order value.
The biggest levers are usually a clearer headline and offer, a single focused call to action, faster page load, social proof, and removing form fields or steps that are not essential. Testing one change at a time on a dedicated landing page is the reliable way to lift it.
Yes. Conversion rate is a universal metric, so the calculator works for any goal where you can count visitors and conversions, whether that is purchases, trials, demo requests, downloads or form submissions.
Yes. The conversion rate calculator is 100% free with no signup and no limits. Run as many calculations as you need, for personal or commercial campaigns, without paying anything.
No. All calculations happen entirely in your browser using JavaScript. Your visitor counts, conversions and revenue values never leave your device and are never sent to our servers.

Lift your conversion rate with a better landing page

The fastest way to improve a conversion rate is a focused landing page built to convert. Use LanderLab to ship a fast, mobile-friendly page in minutes, then test your way to a higher rate.

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