How AdPlexity builds a brand-new landing page every week, without a developer.

AdPlexity shows media buyers the ads their competitors run and the landing pages behind them. It runs paid ads of its own, for its own offers, and every one of those ads lands on a page.

Every one of those pages is built in LanderLab. The team needs a brand-new page every week, and it used to wait on a developer for each. Now it builds them itself.

A new offer, a new page, every week

An offer that changes every week needs a page that changes with it: a new headline, a new deal, a new design for the ad that sends people there. A page you can reuse from last month doesn't do it.

With a developer, each of those pages was a brief, a build and a round of changes, all on someone else's calendar. Once a week, every week, the page was the part of the campaign the team was waiting on.

No developer in the loop

So AdPlexity left its developer and moved its pages to LanderLab. The team builds them itself in the drag-and-drop editor and publishes them to its own domain, with SSL issued for it. A page can start from a template, from last week's page or from a prompt. Nobody writes code, and nobody else has to sign off before a page goes live.

Fast enough for a weekly launch

Speed is why the team chose LanderLab. The AI Assistant drafts a page from a description of the offer. Duplicating last week's page and replacing its texts turns it into this week's. Either way the page is ready the week the offer is.

What changed

• Every page AdPlexity's ads send to is built in LanderLab.
• A brand-new page every week, built the week it's needed.
• No developer: the team builds, edits and publishes its pages itself.