Free CPC, CPM & CTR Calculator

Work out your cost per click, cost per thousand impressions and click-through rate in seconds. One tool for every paid channel, from Facebook and Google to TikTok and native ads.

Cost per click
$0.00

Enter ad spend and clicks to see your CPC

CPC--Cost per click
CPM--Cost per 1,000 impressions
CTR--Click-through rate

Pro tip. A lower CPC is only good if those clicks convert. Pair this with your conversion rate and ROAS to see whether cheaper traffic is actually more profitable, or just cheaper.

How to calculate CPC, CPM and CTR

Work out any of the three core paid-ad metrics in under a minute, so you can see exactly what your traffic is costing and how well your ads are performing.

  1. 01

    Pick the metric

    Choose whether you want to calculate CPC, CPM or CTR using the mode toggle at the top of the tool.

  2. 02

    Enter your numbers

    Add the figures you have, such as ad cost, clicks or impressions. The result updates instantly as you type.

  3. 03

    Read your result

    See your cost per click, cost per thousand impressions or click-through rate, plus the related metrics it derives.

Why track CPC, CPM and CTR

These three metrics tell you what your traffic costs and how well your ads earn attention. Watch them together and you can spot waste early, scale what works and keep your paid budget efficient.

Know your true traffic cost

See exactly what you pay per click and per thousand impressions, so you can compare channels on a level field.

Spot weak creative fast

A low CTR is an early warning that your creative or targeting is not landing, before it quietly drains the budget.

Compare across channels

Run the same numbers for Facebook, Google and TikTok side by side to see where your budget is best spent.

Plan budgets with confidence

Use your CPC and CTR to forecast the clicks and reach a given budget will buy before you commit the spend.

Where teams use the CPC and CPM calculator

From media buying to client reporting, here is how marketers put a quick cost-per-click and cost-per-thousand check to work across every channel they run.

Facebook & Meta Ads

Check CPC and CPM by campaign or ad set so you can pause expensive placements before they eat the daily budget.

Google Ads

Compare CPC across search and display, and use CTR to spot which keywords and creatives are earning their clicks.

TikTok & Reels

Track CPM and CTR on short-form video so you can double down on the hooks that hold attention and earn clicks.

Media buying

Estimate the clicks or reach a budget will buy at a given CPC or CPM before you commit spend to a placement.

Affiliate & native ads

Work out your real cost per click across native networks and affiliate traffic to protect your margins.

Client reporting

Share clean CPC, CPM and CTR numbers with clients so performance and next steps are easy to explain.

FAQs

CPC stands for Cost Per Click. It is how much you pay, on average, each time someone clicks your ad. The formula is CPC = total ad cost / total clicks. It is one of the most common ways to measure how efficiently a paid campaign is buying traffic.
CPM stands for Cost Per Mille, or cost per thousand impressions. It is how much you pay for every 1,000 times your ad is shown. The formula is CPM = (total ad cost / impressions) x 1000. CPM is the standard pricing model for awareness and reach campaigns.
CTR stands for Click-Through Rate, the percentage of people who click your ad after seeing it. The formula is CTR = (clicks / impressions) x 100. A higher CTR usually means your creative and targeting are resonating, and it often lowers your CPC on platforms that reward relevance.
Divide your total ad spend by the number of clicks it generated. For example, $500 spent for 250 clicks gives a CPC of $2.00. Switch this tool to CPC mode, enter your cost and clicks, and it calculates the average cost per click instantly.
Divide your total cost by the number of impressions, then multiply by 1,000. For example, $300 for 200,000 impressions is a CPM of $1.50. In CPM mode, enter your cost and impressions and the tool returns the cost per thousand impressions.
It varies widely by platform, industry and audience, so there is no single good number. Search ads often have higher CPCs than social, and competitive niches cost more. The most useful benchmark is your own trend over time and your break-even, which depends on your conversion rate and margins. Pair this with a ROAS check to see if the cost is actually profitable.
They are three views of the same campaign. If you know two of cost, impressions and clicks, you can derive CPM, CTR and CPC. A strong CTR means you get more clicks from the same impressions, which lowers your effective CPC even when CPM stays the same. This suite calculates whichever metric you need from the figures you have.
Yes. The CPC, CPM and CTR calculator is 100% free with no signup and no limits. Run as many calculations as you need, for Facebook, Google, TikTok or any paid channel, without paying anything.

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