NewsBreak on your landing pages
NewsBreak puts your ad in front of people reading about their own town, which makes it a natural fit for anything sold by location: home services, local legal help, insurance by state. The catch is the same as every native source: a cheap click from the feed means nothing until it becomes a lead.
LanderLab installs the NewsBreak Pixel for you from your Pixel ID, on the variants you choose. It's saved to your LanderLab account, so the next landing page for the next metro reports to NewsBreak without code.
It's for buyers testing NewsBreak next to Meta and the native networks, who want its bidding judged and optimized on the same thing: leads.
The NewsBreak Pixel without the code
LanderLab adds the NewsBreak Pixel when you publish, on the variants you pick, and it sends events to NewsBreak as soon as a visitor acts on the page. There's no snippet to paste, and nothing to re-add when you duplicate the landing page for the next metro.
Give Target CPA real leads
NewsBreak's Target CPA and Maximize Conversions bidding work from the conversions the pixel reports. With the lead counted on the page, NewsBreak bids toward readers who fill the form, and the CPA you set is measured against leads, not clicks.
Set that target from your own numbers: the payout per lead from your buyer, or what a booked job is worth to the client. With the pixel counting real submits, the target means the same thing in NewsBreak as it does on your invoice.
Read today's results today
Events reach NewsBreak as they happen, so a new campaign's cost per lead is in Ad Manager while the campaign is still running. You can cut a losing ad in the morning instead of after a full day of spend.
Compare those numbers with LanderLab's Leads tab, filtered by date and variant, and you'll know quickly whether NewsBreak and your own count agree.
Local landing pages that match the feed
A reader who clicked from a story about their own city expects the page to be about their city too. Duplicate the landing page per metro, change the headline and the service area, and keep the same pixel on each. Hidden fields keep utm_campaign on every lead, so your CRM shows which city each lead came from.
