Cloudflare Turnstile on your landing pages
Bot protection usually costs you completions: a checkbox, a grid of traffic lights, a second of doubt on a phone. Turnstile skips that for real people. LanderLab adds it to the forms on your page from a single Site Key, and from then on each submit is checked in the background, with nothing to change in the form editor.
It suits buyers who want the least friction possible between the ad and the lead: home services and insurance quote pages on search, short forms on social, any page where you've watched completion rates drop after adding a visible CAPTCHA. You don't need your site on Cloudflare's network to use it, only a free Cloudflare account.
Bot protection with no puzzle between the click and the lead
Every step you add after a paid click is a place to lose the visitor, and a puzzle about traffic lights is a bad one: the person is real, the ad is paid for, and the form is in the way. In Managed mode most visitors see nothing and send the form as usual. Only traffic that looks automated gets a challenge.
That makes Turnstile easy to leave on everywhere. You don't have to weigh protection against conversion rate page by page.
Pick what visitors see with Turnstile's widget modes
The widget mode you pick in Cloudflare decides the visitor's experience. Managed challenges only suspicious traffic, Non-Interactive shows a small widget nobody has to click, and Invisible shows nothing at all. A quote page for a brand that wants a visible security badge and a form that should feel instant can each get the mode that fits.
See the bots in Cloudflare's numbers
Turnstile's analytics in Cloudflare show how many challenges were issued and how much of the traffic looked human. A jump in bot traffic on one source shows up there, not only weeks later in returned leads, and tells you which placement to cut before it eats another day's budget.
Read it next to LanderLab's own reporting: when leads per visit drop on a page and Turnstile shows more challenges at the same time, the problem is the traffic, not the page.
Keep bots from deciding your split test
On a page with several active variants, you choose which ones carry Turnstile. Put it on all of them. If bots reach only the variant without protection, that variant's form-fill rate looks better than it is, and you end up scaling the page that converts scripts instead of people.
Protected on both sides, the test is decided by real visitors, and the leads behind the winning variant are leads a buyer will keep.
