Google Sheets on your landing pages
A spreadsheet is still the fastest lead log there is. Everyone on the team can open it, filter it and add a column, and nobody needs a CRM seat to read it. LanderLab writes each submit from a landing page or quiz funnel as a new row in the spreadsheet and tab you pick, so the sheet stays current without anyone exporting anything.
For people buying traffic, that sheet becomes a live record of what the ads produced: which campaign, which variant, which click, at what time. A media buyer reads lead volume by ad set before lunch, an agency's client watches their own leads arrive, and a local office calls down the new rows each morning.
You sign in with Google once, the connection is saved to your LanderLab account, and you switch it on per page. LanderLab only gets access to the files you pick, not your whole Drive.
A new row in Google Sheets for every lead
Every submit on the page adds a row to the tab you chose, with each answer in the column you matched it to, or in a new column LanderLab creates from the field's name. Next to the form fields you can write the page URL, the visitor's IP address and user agent, the submit time in UTC and the A/B variant they saw.
The Google account stays connected to your LanderLab account, so the next page only needs a sheet and a mapping. Launching ten landing pages for ten geos doesn't mean ten logins.
Cost per lead by ad set, in the same file
Because utm_campaign and the click ID arrive on every row, a pivot table or a COUNTIFS on the Campaign column gives you leads per ad set for any date range. Paste the day's spend next to it and the sheet shows cost per lead by campaign without waiting for a dashboard to refresh.
Add LL Variant ID and the same pivot splits leads by variant, so a split test is read on leads by the hour, not on a report you pull at the end of the week.
A lead log your client can read
If you run traffic for a client or sell leads to a buyer, share the sheet with them. They watch leads arrive in a tool they already use, without a login to your tracker, your CRM or LanderLab. And when the month's count is questioned, both sides are reading the same rows and the same timestamps.
Only the leads each sheet should see
One client wants Florida leads, another wants only homeowners. Workflows (beta) has a Google Sheets node, so a Filter or If node can decide which leads reach which sheet, and the Runs view shows the path every lead took.
Every lead is also kept in LanderLab's Leads tab, filterable by date and variant (CSV export on Grow and up), so the sheet is a working copy, not your only copy.
