boberdoo on your landing pages
boberdoo is built for selling a lead to the right buyer: it checks each one against every buyer's filters for geography, vertical, price and exclusivity, then delivers it. LanderLab builds the pages that ask the questions those filters need. The page's webhook posts each submit to boberdoo's posting URL as one of its vendor sources, in the fields the lead type defines.
It suits lead generation companies running their own boberdoo and affiliates posting into a buyer's: bath and kitchen remodels, roofing, HVAC, insurance, legal. The quiz qualifies, boberdoo prices and routes, and nobody uploads a spreadsheet.
Leads into boberdoo as a vendor source
In boberdoo every lead comes from a vendor, and every vendor has at least one source. The source name is the main tracking variable: it tells boberdoo where the lead came from and drives routing and reporting. Your landing pages get a source of their own, so their leads never blur into another vendor's.
The fields come from the lead type. Its posting specs list every field name and the values each accepts, so the page's answers go out in exactly the shape boberdoo expects and nothing is lost between the quiz and the buyer.
Matched to the buyer whose filters fit
Buyers in boberdoo filter on what's in the lead: ZIP and state, project type, homeowner status, timeframe. The quiz on your page is where those answers come from, so ask exactly what the buyers filter on, nothing more, and every extra step you cut is a completion you keep.
A lead that finds a buyer is reported as Matched. One that enters the system without a buyer is Unmatched, which tells you to look at the geo or the questions you're buying traffic for, not at the posting.
Test leads that stay out of your reports
boberdoo can process a test lead without adding it to the Leads table, so a new page can be checked end to end before it buys traffic, without filling your reports with fake data.
Sub IDs and the variant behind every lead
Hidden fields capture utm_campaign, the ad set or a publisher ID from the ad's URL and send them as sub IDs under your source. When one buyer complains about quality, you can see which ad set those leads came from and cut it, instead of pausing the whole source.
Send LanderLab's variant ID too, and a split test is judged on matched leads, the ones that made money, rather than on form fills.
