LeadsPedia integration

A lead that sits in a CSV until tonight is worth less by morning. LanderLab posts each one to your LeadsPedia campaign the moment the form is sent, by Direct Post or Ping-Post, sub IDs and certificate attached.

  • Built-in integration
  • Landing pages, Quiz funnels, Workflows (beta)

Why connect it

Why LeadsPedia and LanderLab

  • Leads reach buyers while the consumer waits

    Each lead is posted the moment the form is sent. The buyer calls someone who filled the form a minute ago, and that's the lead that gets accepted and kept.

  • Ping-Post keeps contact details private

    With Ping-Post, LanderLab pings part of the lead first and posts the full record only once a buyer's bid is accepted.

  • TrustedForm and Jornaya travel with the lead

    Turn on TrustedForm or Jornaya for the page and the certificate URL or LeadiD token goes out in the fields the vertical asks for, so buyers who require proof of consent have it on every lead.

  • Sub IDs that split revenue by ad set

    Hidden fields capture sub1, aff_id or utm_campaign from the ad's URL and send them as lp_s1 to lp_s5, so LeadsPedia's reports show which ad sets earn and which get returned.

  • No posting script to host

    LanderLab builds the post in your campaign's field names and sends it. No server, no cron job, no CSV at the end of the day.

  • Split tests judged on sold leads

    Send the A/B variant with each post and compare variants on what LeadsPedia accepted and sold, not on raw form fills.

LeadsPedia on your landing pages

LeadsPedia is where your leads are validated, priced and sold. LanderLab is where they're made: the landing pages and quiz funnels your Meta, Google and native traffic lands on. Connect the two and the gap between them closes. Each submit is posted straight into a LeadsPedia campaign, under the field names its posting instructions use, while the consumer is still near the phone.

It works for both sides of the trade. Networks and lead gen shops that run LeadsPedia get pages that feed their own campaigns without a developer writing a posting script. Affiliates whose buyer runs LeadsPedia post straight into the campaign the buyer set up for them, and stop emailing spreadsheets.

Post each lead to a LeadsPedia campaign

LanderLab posts each lead into the LeadsPedia campaign you choose, by Direct Post or Ping-Post, with every field renamed to the key the campaign expects and any static values it needs. You see the full request before it goes live, and from then on every submit is posted as it happens.

The connection is set per page, so each page can post to its own campaign and vertical: home insurance in Texas on one landing page, auto in Ohio on another.

Buyers bid before the lead is shared

With Ping-Post, LanderLab first sends a ping with part of the lead, and LeadsPedia checks which buyers want it and what they bid. The full lead goes out in the post only once a bid is accepted, so contact details are shared only for a lead someone has agreed to buy.

Certificates and sub IDs where LeadsPedia expects them

When a LeadsPedia vertical asks for consent proof, its posting instructions list a TrustedForm certificate field and a Jornaya LeadiD field. LanderLab's TrustedForm and Jornaya integrations fill them on every lead, so a buyer that requires a certificate never gets a lead without one.

Posting instructions also carry sub ID fields, lp_s1 to lp_s5. Put the ad set or publisher in them and LeadsPedia's reports split accepts, revenue and returns by the traffic that produced them, which is the report you cut spend from.

Post into your buyer's LeadsPedia

If you're an affiliate and your buyer runs LeadsPedia, you can post straight into the campaign they set up for you. There's no CSV to send at the end of the day and no posting script to keep running on your side.

Every lead kept, even when a post fails

LanderLab stores every lead in its Leads tab, filterable by date and variant, with CSV export on Grow and up. If LeadsPedia rejects a post for a misnamed field, the lead isn't gone: you still have it. If you sell into verticals where leads must not be stored by a third party, Lead Compliance Delivery sends them straight to LeadsPedia instead, with the trade-off that a failed post can't be recovered.

Use cases

Ways to use LeadsPedia on paid traffic

  • 01

    Auto insurance quiz on Meta

    A five-question quiz collects ZIP, vehicle and current insurer, pings the network's LeadsPedia exchange and posts the full lead only when a carrier or agency bids. Each ad set rides in lp_s1, so weak ones show up in the returns report.

  • 02

    An affiliate posting into a buyer's account

    A Medicare or final expense affiliate posts straight into the campaign the buyer set up in LeadsPedia, with the TrustedForm certificate the buyer requires on every lead.

  • 03

    One page per vertical and state

    A lead gen shop runs separate pages for home insurance in Texas and auto in Ohio, each posting to the right vertical and campaign, each with its own split test.

FAQ

LeadsPedia integration FAQ

Anything not here, ask us.

LeadsPedia and LanderLab

Should I connect LeadsPedia to my landing pages?

Yes, if you sell or route leads through LeadsPedia. Leads reach the campaign the moment they're submitted, with sub IDs and certificates attached, instead of in a file hours later.

Does LanderLab support Ping-Post with LeadsPedia?

Yes. Each page can use Direct Post or Ping-Post, whichever the campaign is set up for.

Do I need Zapier or a developer to post leads to LeadsPedia?

No. LanderLab builds and sends the post itself, in the field names your posting instructions use.

Can I send quiz answers and TrustedForm certificates to LeadsPedia?

Yes. Every quiz answer is a field, and the TrustedForm certificate URL or Jornaya LeadiD goes out with the lead when either is on for the page.

Will LeadsPedia see my sub IDs and UTMs?

Yes. Hidden fields capture them from the ad's URL, and they're sent in the sub ID fields, lp_s1 to lp_s5, or any field the instructions list.

Can each landing page post to a different campaign?

Yes. The LeadsPedia connection is set per page, so every page can post to its own campaign and vertical.

Other integrations

Plug in the rest of your stack.

Connect LeadsPedia and launch your next page.

Build the page, switch LeadsPedia on and send your ads to it. Free to start, no card.

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