TrustedForm integration

Your buyer wants proof of consent before paying for the lead. TrustedForm puts a certificate on every submit from your pages, and it rides with the lead to whoever buys it.

  • Built-in integration
  • Landing pages, Quiz funnels

Why connect it

Why TrustedForm and LanderLab

  • Fewer leads returned for missing proof

    A lead without a certificate can be rejected at the post or returned after you've paid for the click. With TrustedForm on the page, every submit carries one.

  • No script to paste, no developer

    LanderLab installs TrustedForm on the page for you. Set it up once and every new landing page, advertorial or quiz picks the saved setup from a list.

  • The certificate travels with the lead

    The URL is saved with the lead in a hidden field, xxTrustedFormCertUrl by default, so your CRM, lead platform or buyer gets it next to the name and phone.

  • Proof your buyer can check without you

    The certificate shows the page, the time and the consent language the visitor saw, recorded by a third party. The buyer doesn't have to take your word for it.

  • Every variant of a split test covered

    On a page with several active variants you choose which ones load TrustedForm, so the challenger you launch today sells as well as the control.

TrustedForm on your landing pages

Selling leads in a TCPA vertical means every lead gets checked. With TrustedForm on your LanderLab pages, each visitor's session is recorded from the moment the page loads, and the certificate URL is saved with the lead as soon as the form is sent. There's no script to paste and no developer to wait for: LanderLab installs TrustedForm itself, and the setup is saved to your LanderLab account for every page after the first.

It pays off where buyers audit consent: Medicare and final expense, auto and home insurance, solar, home services, debt relief, legal intake. If your buyer's posting spec has a line for a TrustedForm cert URL, every page you launch fills it, including the variant you started testing this morning.

A TrustedForm certificate on every landing page lead

TrustedForm starts recording when the page loads and keeps going while the visitor scrolls, answers and types. When the form is sent, the certificate URL is saved with the lead and goes out with it to your CRM, your lead platform or the buyer's endpoint.

Because the setup lives in your account, the twentieth page is as certified as the first. You don't keep a snippet in a notes file or hope someone remembered to add it to the new advertorial.

Certificates that reach the buyer in time

A certificate only helps if the buyer gets it, and it doesn't last forever. TrustedForm keeps a certificate for 72 hours, extends it to 90 days when it sees the form was submitted, and lets it expire after that unless someone claims or retains it.

LanderLab delivers the certificate field with the lead through the integrations you already use to sell it: LeadsPedia, LeadProsper, Phonexa, a webhook to the buyer's endpoint, or a workflow (beta) that routes by state or vertical. The buyer gets the URL in the same post as the lead, with the whole claim window still ahead of them.

Certified leads you can still trace and test

Next to the certificate, every lead carries LanderLab's own fields: the page URL, the A/B variant, the visitor's IP and the submit time in UTC. Hidden fields add the UTMs, the click ID and the affiliate's sub ID. When a buyer returns a lead, you can trace it to the source, the placement and the variant in a minute, and judge a test on accepted leads, not form fills.

If you'd rather not hold consumer data at all, Lead Compliance Delivery sends leads straight to your integrations without storing them in LanderLab. Know the trade-off: a lead whose delivery fails can't be recovered, certificate included.

Use cases

Ways to use TrustedForm on paid traffic

  • 01

    Medicare and final expense on Facebook

    A short eligibility quiz for seniors posts each lead to a call center buyer with the certificate URL attached, so the buyer can confirm the consent language before the agent dials.

  • 02

    Solar ping and post through a lead platform

    A Google Ads solar page sends leads to LeadProsper or LeadsPedia with the certificate field in every post. Buyers who require a certificate get one on every lead, and none bounce for a missing field.

  • 03

    Auto insurance to two buyers at once

    One quote page feeds two buyers through Workflows (beta), one asking for TrustedForm and one for a Jornaya LeadiD. Both certifications run on the page and each buyer gets the record it asked for.

FAQ

TrustedForm integration FAQ

Anything not here, ask us.

TrustedForm and LanderLab

Does LanderLab integrate with TrustedForm?

Yes. TrustedForm is one of LanderLab's integrations: LanderLab installs the script on your page and saves the certificate URL with every lead, with no code to paste.

Is TrustedForm worth adding to my landing pages?

If you sell or deliver leads in insurance, Medicare, solar, home services, debt or legal, usually yes. Many buyers ask for a certificate before they pay, and a lead without one can be returned after the click is spent.

Do I need a TrustedForm account?

Not to generate certificates: TrustedForm Certify is free, and LanderLab creates them on your pages without an account. Keeping certificates past 90 days, or using Verify and Insights, needs a paid ActiveProspect account.

Do I need Zapier to send the certificate to my buyer?

No. The certificate goes out with the lead through LanderLab's own integrations, such as LeadsPedia, LeadProsper, Phonexa, Workflows (beta) or a webhook to the buyer.

Can I use TrustedForm and Jornaya on the same page?

Yes. Both can run on one page, so every lead carries a TrustedForm certificate and a LeadiD token for buyers who ask for either or both.

Other integrations

Plug in the rest of your stack.

Connect TrustedForm and launch your next page.

Build the page, switch TrustedForm on and send your ads to it. Free to start, no card.

From one prompt to qualified leads

Watch one prompt become a live solar quote funnel, every lead routed to your buyer, and the leaks flagged before they eat your budget.

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