Microsoft Clarity on your landing pages
LanderLab already maps clicks, scroll depth, rage clicks and dead clicks for every variant, with nothing else to connect. What it doesn't do is record sessions. Clarity fills that gap: enter your Clarity Project ID once and LanderLab adds the Clarity script to the pages and variants you choose, so you can replay how real paid visitors move through the page.
It's for buyers who want to see the session behind a number: why variant B converts less, where people hesitate on step three of a quiz, what a visitor did right before they hit back. Clarity is free, and its filters understand your UTMs.
Microsoft Clarity recordings on the variants you test
LanderLab adds the Clarity script to the live page from your Project ID, saved to your LanderLab account once, on every variant of a test or on a single one to isolate a design. Recordings start with the next paid visit.
Watch the variant that loses
The A/B test tells you variant B converts less. Its Clarity recordings show where: the field people stop at, the section they scroll past, the point where they leave. Fix that on B and run the test again, or end it knowing what went wrong.
LanderLab's heatmaps tell you which part of the page is the problem. The recordings tell you what the problem looks like from the visitor's side, which is usually what the fix needs.
Rage clicks, replayed
LanderLab's own heatmaps already mark rage clicks and dead clicks for each variant. Clarity lets you replay the sessions where they happened and adds a few signals of its own: quick backs, excessive scrolling and JavaScript errors that follow a click. On paid traffic, each one is a visitor fighting the page you paid to send them to, and a replay shows exactly what they were trying to do.
Recordings filtered by campaign and source
Clarity's traffic filters read utm_source, utm_medium and utm_campaign, so the same landing page can be watched through the eyes of a TikTok visitor and a Google searcher separately. It also flags bot traffic as a filter of its own.
From the quiz's JS Code tab you can send Clarity a custom event on submit or tag the session with the step the visitor reached, and filter recordings by either.
