Hotjar on your landing pages
LanderLab shows you clicks, scroll depth and rage and dead clicks for every variant without another tool. Hotjar is for the questions those maps raise. Connect Hotjar and its tracking code runs on your live LanderLab page, recording the visits your ads send and opening the door to surveys that ask visitors what they were looking for.
It suits teams that want qualitative answers next to their numbers: a lead gen shop rewriting a quiz, a brand testing a new advertorial angle, a B2B team trying to learn why demo pages get visits but few requests.
Hotjar recordings on your landing pages
Connect Hotjar and its tracking code runs on your live LanderLab page. Hotjar records the visits your ads send, so you see the page the way paid visitors use it, not the way it looks in the editor: the copy they reread, the field they skip and come back to, the moment they reach for the back button.
Ask why with Hotjar Surveys
A recording shows what happened; a survey asks why. Hotjar's on-page surveys can ask a visitor what they were looking for, what stopped them or what they'd need to know before getting a quote. A dozen answers often explain a weak page faster than a week of split testing.
Hotjar's Events API can trigger a survey from your own code, so a quiz can ask a question at the step where most people leave, while they're still there.
See how far people read, then why they stop
Advertorials and long sales pages put the form well down the page. LanderLab's scroll depth tells you how far visitors get before they leave. Hotjar's recordings of the sessions that stop short, and a survey placed just above that point, tell you whether the copy lost them or the offer did.
If they stop above the form, move it up or cut the section that loses them, then compare the variants in LanderLab.
Check the phone version too
Most paid social traffic arrives on a phone. A page that reads well on a laptop can push its button below a tall image on a small screen, and the mobile recordings show where thumbs actually land and where they give up.
