Google Tag Manager on your landing pages
If your analytics team already runs everything through Tag Manager, your landing pages should too. Google Tag Manager is built into LanderLab: set up your container once, it's saved to your LanderLab account, and you switch it on for the pages that should load it. From then on, tags are managed where the rest of your tags are, by the people who manage them.
For a media buyer that means fewer edits and fewer republishes: a new network's pixel, a changed conversion tag or a consent rule is a container publish, not a page change. For a quiz, it means each step and each submit can reach the dataLayer, and from there any tool your container feeds.
Your Google Tag Manager container on every landing page
Tag Manager is one of LanderLab's built-in integrations, so your container goes on a page the way a pixel does, from a setup saved to your LanderLab account. From then on your tags run on the page, and its events reach the dataLayer for your triggers.
Because the container is saved to your LanderLab account, the page you launch next week can load it as easily as this one, and no landing page goes live with an old copy of the snippet.
A new pixel without editing pages
When you start buying on a new network, add its pixel as a tag in Tag Manager and publish the container. Every LanderLab page that loads the container fires it, with nothing to change in the editor and nothing to republish.
The same goes for fixes. A conversion tag firing on the wrong trigger is corrected once in GTM, not on thirty pages, and the version history shows what changed and when.
Quiz steps as dataLayer events
A LanderLab quiz fires a browser event when a step is shown, an answer is given and the quiz is submitted, with the step's name on it. A few lines of script in the quiz's JS Code tab push them into the dataLayer, and GTM passes them on to GA4 or an ad pixel, so you can see the step where people stop next to the rest of your site's data.
Push answers that describe the lead, like a coverage type or a budget band, and keep names, emails and phone numbers out of the dataLayer.
Where GTM fits next to LanderLab's own pixels
LanderLab has its own integrations for the Meta, Google Ads, Microsoft Ads, TikTok, Snapchat, Taboola, Outbrain and NewsBreak pixels and for GA4, chosen per page. Tag Manager earns its place when your team already runs a container, for networks without their own integration, or when one person should own every tag across site and landing pages.
Pick one home per pixel. The same pixel loaded by a LanderLab integration and by GTM fires twice.
