Trustpilot on your landing pages
Paid social and native traffic arrive skeptical. They've never heard of you, and a row of stars you designed yourself doesn't change that. A rating that loads from Trustpilot, with a link to the public profile behind it, is a lot harder to wave away.
Trustpilot's TrustBox widgets run on a LanderLab page from Trustpilot's own code, placed with the editor's Custom Code element wherever the proof should appear. Because the widget loads from Trustpilot, your score and reviews stay current without anyone editing the page.
TrustBox widgets on landing pages and advertorials
TrustBoxes come in sizes for different spots: a one-line star rating that fits under a headline, a mini widget beside a CTA, a carousel of recent reviews before the order form. On an advertorial, a small rating near the first product mention and a carousel near the offer cover the two moments a reader wonders whether to trust you.
Since the widget is built from Trustpilot's own code, what the visitor sees is what your profile says, with the link to check it.
Review Collector on the thank-you page
Reviews feed the widgets, and the best time to ask for one is right after the sale. Trustpilot's Review Collector widget on the page your checkout or form redirects to invites customers to leave a review on your profile.
Which widgets you can use depends on your Trustpilot plan: the Free plan includes the Review Collector, and the widgets that display your rating and reviews come with paid plans.
Test where the TrustBox earns its place
Not every placement helps. Run a variant with the TrustBox under the headline against one with it beside the CTA, and compare each variant's conversions in LanderLab. Keep the version that converts, not the one that looks busiest.
Social proof next to the form and the checkout
The moment a visitor is asked for a phone number or a card is the moment they reconsider. A TrustBox right beside the form or above the Stripe Checkout element answers the question at the point it comes up, instead of three scrolls earlier.