Pipedream on your landing pages
Pipedream is for the lead flows that need a developer's hands: normalize a phone number to E.164 before a buyer rejects it, dedupe against yesterday's leads, call an internal pricing service, then hand off to a prebuilt action for the CRM. Every lead from a LanderLab page can start one of those workflows.
A Pipedream HTTP trigger gives the workflow its own endpoint, and the page's Webhook integration posts each lead to it. Pipedream can require a bearer token on that endpoint, and LanderLab sends custom headers, so the workflow only runs for your pages.
A Pipedream workflow that starts on every lead
Pipedream gives each workflow an endpoint, and LanderLab posts each lead there as JSON, with the keys you chose and LanderLab's own fields beside the form's. Pipedream answers with a 200 OK by default, and the lead's body is available to every step that follows.
Code where the no-code tools stop
Lead gen is full of small, specific rules that no-code tools turn into ten-step workarounds: format the phone the way this buyer insists, drop leads from a ZIP list, hash an email before it goes to an ad platform, look the lead up in your database. In Pipedream each of those is a few lines in a step, next to prebuilt actions for the CRM or the sheet.
Your code sees the same fields your buyers do, including the visitor IP, the user agent and the submission time, so compliance checks and dedupe rules can live in the same workflow as the delivery.
Debug from the actual lead
When a buyer says a lead was malformed, you don't want a guess. Pipedream keeps each incoming request as an event you can open, so you can see exactly what LanderLab sent and what each step did with it, then fix the step and move on. LanderLab keeps its own copy of the lead in the Leads tab, so a broken step doesn't cost you the lead.
Pipedream next to LanderLab Workflows (beta)
LanderLab's Workflows (beta) already handles plain routing: Filter, If and Switch nodes, a Delay, and actions for common tools and HTTP requests, with a Runs view per lead. Reach for Pipedream when a step needs real logic that no node offers: a lookup in your own database, a hash, a calculation, a call to an internal service.
