Flodesk on your landing pages
Creators and small brands use Flodesk because the emails look as good as the brand: wedding and event planners, photographers, coaches, boutique shops. When they start buying traffic to a freebie or a quiz, the page has to match that standard and the leads have to reach Flodesk without a gap.
There's no Flodesk connector to install. Flodesk's API creates a subscriber, with segments and custom fields, from one request, and the page's Webhook integration sends it on every submit. Flodesk sends the emails your audience expects, and your ads keep the segments growing.
Subscribers into the right Flodesk segment
Flodesk keeps everyone in one list, All Subscribers, and segments are the slices of it. A subscriber can sit in several at once. Point each page at a segment for its offer and the leads from your Pinterest quiz stay apart from your Instagram freebie, without two copies of the same person.
LL Lander URL, LL Variant ID and utm_campaign can go to custom fields too. When a segment grows fast, you can see which page, which variant and which ad set grew it, and put more budget behind the one that brings subscribers who open.
Workflows that start when a lead joins a segment
A Flodesk workflow can start when a subscriber is added to a segment, and it fires only when they're newly added. Build the welcome workflow on the page's segment and each lead gets it once, even if they come back through another ad.
Flodesk's API also takes a double opt-in flag, so you can ask new subscribers to confirm before they join, if your list rules call for it.
Quiz answers as Flodesk custom fields
Flodesk custom fields hold plain text, which suits quiz answers. With the wedding date or the style result in custom fields, a workflow can split on them, so the June couple and the October couple get different timelines from the same quiz.
Keep the answers short and consistent, like the option labels on your quiz, so the workflow's conditions match them exactly.
Paid traffic that looks as good as your emails
A design-led brand loses trust when the ad lands on a page that looks nothing like the emails that follow. Build the freebie or quiz page in LanderLab to match your Flodesk templates and the visitor sees one brand from ad to inbox. Every lead is also kept in LanderLab's Leads tab, so nothing depends on a single request going through.
