Campaign Monitor on your landing pages
Campaign Monitor is where a lot of teams already send their branded email and run their journeys. What it doesn't do is build the pages your ads point to, or tell you which of those pages produced each subscriber. That gap is where paid leads go stale and attribution gets lost.
With LanderLab, each lead from your landing page or quiz joins the Campaign Monitor list you pick for that page, in real time, with the form's fields and LanderLab's own (the page URL and the A/B variant) in custom fields. Connect it once and it works on every page.
It suits lead gen teams nurturing quote requests, agencies running a client's email, and B2C brands turning ad clicks into subscribers for a welcome journey.
Campaign Monitor subscribers in real time
Each page sends its submits to the Campaign Monitor list you choose, with the email Campaign Monitor requires and any other field you want, and every lead reaches the list as a subscriber in real time. Fields you don't map aren't sent, so the list holds what you decided it should.
Which page and variant sent each subscriber
When several pages feed one list, you need to tell their leads apart. Map LL Lander URL and LL Variant ID to custom fields and every subscriber carries the page and the A/B variant that produced them. Build a segment on either field and you can email the leads from one page, or one side of a test, on their own.
Add hidden fields for utm_source and utm_campaign and the campaign rides along too, so a segment can show what a single ad set produced in opens and clicks.
A welcome journey that starts on the submit
Because the subscriber joins the list as the form is sent, a journey triggered when someone joins that list can send the first email while the visitor still remembers the ad. For a home insurance quote or a discount offer, those first minutes are when the open rate is highest.
If the list is set to double opt-in, Campaign Monitor sends its verification email first, which is worth knowing before you plan the timing of the journey.
Agencies: the client's list, filled by your pages
Build the client's landing pages in LanderLab and connect them to the client's own Campaign Monitor account. Their list fills with subscribers who carry the campaign and variant, so the monthly report comes straight from their own data, and nobody emails a spreadsheet.
