Iterable on your landing pages
Iterable is built for cross-channel lifecycle messaging, and its journeys are only as good as the data that starts them. Paid signups often arrive late, in a weekly upload, without the answers that would have put them on the right path. By then the moment has passed.
With LanderLab, each lead from a landing page or quiz joins a static list in Iterable the moment it's submitted, and the fields you map are stored as data fields on the user's profile. You connect your Iterable project once, in the US or the EU data center, and choose the list on each page. If a data field doesn't exist yet, LanderLab can create it for you.
It's for consumer brands that run lifecycle in Iterable and buy traffic on Meta, TikTok or Google: beauty and supplement brands with quiz funnels, subscription boxes, apps building a waitlist.
Paid signups as Iterable users, on the list you choose
Each submit reaches Iterable as a user subscribed to the list you picked for the page. A lead from an ad joins the same user base your lifecycle team already messages, with nothing to upload.
Map each answer to an Iterable data field. If the field doesn't exist yet, LanderLab can create the data field in Iterable for you, so a new quiz question doesn't wait on a ticket to the CRM team.
A journey that starts on the Iterable list
In Iterable, a journey with the Subscribe to list entry source starts as soon as a user joins that list. Point it at the list your page feeds and a lead from a paid click moves straight into your cross-channel flow: an email now, a text if they don't open it, a push once they install the app.
One Iterable rule is worth knowing: people already on the list when the journey is published don't enter it, so the journey works on the new leads your ads bring in, not your back catalog.
Paid signups in the same profiles as your customers
The people you pay to acquire end up in the same profiles as the rest of your customers. Segments, suppression lists and reporting in Iterable cover them from the first submit, and the campaign and variant data fields let you compare paid cohorts against everyone else.
Quiz funnels that feed personalization
A quiz is a cheap way to learn what a new user wants, and on paid social it often converts better than a plain form. Every answer becomes a data field, so the routine, the bundle or the plan you recommend in the first message matches what the person just told you.
