Mailjet on your landing pages
Mailjet is a popular choice for teams that want marketing and transactional email in one affordable place, especially in Europe. Paid leads often reach it the slow way, though: exported from a form tool, cleaned in a spreadsheet and imported days later, without the campaign that produced them.
LanderLab's webhook adds each lead to a Mailjet list with one call to Mailjet's API, which creates the contact, sets its properties and subscribes it in the same request. People who unsubscribed earlier aren't quietly put back on the list. There's no Zap in the middle and no connector fee.
It suits solar and home services lead gen nurturing quote requests, ecom brands building lists from paid social, and agencies that keep each client's sending in its own Mailjet sub-account.
Paid leads into Mailjet contact lists, as they submit
A solar quote request or a free trial signup is time-sensitive. When the page adds the lead to Mailjet the moment the form is sent, the first email goes out the same hour, while the person still remembers the ad and the offer.
LanderLab keeps its own copy of each lead in the Leads tab, so you always have a record to check against Mailjet.
Mailjet contact properties that carry the source of every lead
Mailjet lets you define contact properties with a type (text, number, date, true or false) and fill them per contact. Send the monthly bill, the roof type or the product interest from your quiz, and the campaign, page and variant from LanderLab, and every contact explains itself.
That turns Mailjet segmentation into campaign reporting: the leads from one ad set, the homeowners with bills over $150, the winners of last month's split test, each a segment you can email or count.
Respect the unsubscribe, keep the list healthy
Paid traffic brings back people who've seen your brand before, including some who unsubscribed. Mailjet's add-without-forcing option adds new contacts and leaves existing subscription status alone, which protects your sender reputation and keeps you on the right side of your own opt-out promises.
Agencies: one Mailjet sub-account per client
Mailjet supports sub-accounts with their own API keys. Point each client's LanderLab pages at the client's sub-account and list, and their contacts carry the campaign and variant for reporting, without mixing data between clients.
