Gmail lead notifications

A lead who waits an hour for a callback may already be talking to someone else. LanderLab emails each one from your own Gmail the moment the form is sent, to your team, your client or the lead.

  • Built-in integration
  • Landing pages, Quiz funnels

Why connect it

Why Gmail and LanderLab

  • Seconds from submit to inbox

    The email goes out as the form is sent, so someone can call back while the visitor still has the page open.

  • No SMTP settings, no app password

    You sign in with Google and approve sending. There's no mail server to configure and no app password to create.

  • Sent from your real address

    Leads arrive from your Gmail, so when you or the lead replies, the conversation continues in your inbox.

  • Email the lead too

    A recipient can be the form's email field, so the lead gets a copy while your team stays in To.

  • One account, every page

    The Google account is saved to your LanderLab account and reused, so each new page only needs its recipients and subject.

Gmail on your landing pages

Speed to lead is one of the cheapest conversion lifts in paid traffic. Most small teams don't need a CRM to get it; they need every lead in the inbox they already watch, the second it comes in, with enough detail to pick up the phone.

The Gmail integration does exactly that. Each submit sends an email from your own Gmail address to the people you choose, with the lead's details laid out, so replies come straight back to you.

It's for teams that work leads from an inbox: home services shops dispatching same-day jobs, law firms taking intake, agencies forwarding each lead to a client, and solo media buyers who want to see every lead as it lands.

Each lead, emailed from your Gmail

LanderLab sends from your Gmail address with Google's own sign-in, and the permission covers sending only: it can't read your inbox. Each submit becomes an email to the people you choose, with the lead's details laid out as a list, a table or your own HTML.

If the page runs an A/B test, you pick which variants send it, so a test can't flood the inbox with a variant you're not watching.

Lead alert emails without a CRM

If your team works from an inbox rather than a CRM, the lead lands where you already are, ready for a call back. Give each page its own subject or an intro line that names the campaign, and you know where the lead came from before you open it.

Every lead is also stored in the page's Leads tab, filterable by date and variant, so the inbox is never your only record.

Send a copy to the lead

A recipient can be a form field instead of a fixed address, so the lead can get the email too, with your team still in To. It comes from your real Gmail address, and when the lead replies, the reply lands in your inbox. For legal intake or a quote request, that's a confirmation and a conversation starter in one.

Deliver leads to a pay-per-lead client

Selling leads to a local contractor or a small firm that doesn't use a CRM? Put the client in To and yourself in Bcc. Each lead reaches them as an email from your address, seconds after the submit, with a subject that names the campaign, and you keep a copy of everything you delivered.

Use cases

Ways to use Gmail on paid traffic

  • 01

    Same-day jobs for home services

    A plumbing or HVAC page on Google Ads emails each request to the dispatcher's Gmail with the problem and ZIP, and a tech calls back while the customer is still on the page.

  • 02

    Lead delivery to a local buyer

    A roofing lead seller puts the contractor in To and keeps a Bcc copy. Each lead arrives within seconds of the submit, from the seller's own address.

  • 03

    Legal intake with a copy to the client

    An injury intake quiz emails the firm and, through the form's email field, the person who filled it in, so they have a record and can reply straight to the firm.

FAQ

Gmail integration FAQ

Anything not here, ask us.

Gmail and LanderLab

Do I need SMTP settings or an app password for Gmail?

No. You sign in with Google and allow LanderLab to send email on your behalf.

Can LanderLab read my Gmail inbox?

No. The permission is for sending only, and LanderLab uses it to send your lead notifications.

Can I email the lead as well as my team?

Yes. A recipient can be the form's email field, mixed with fixed addresses for your team.

Is Gmail enough, or do I need a CRM?

For small teams that call leads back from an inbox, Gmail alerts are often enough, and every lead is also kept in LanderLab's Leads tab. When you need pipelines and reporting, add a CRM next to it.

Can I get quiz answers in the email?

Yes. Quiz answers are fields like any other and appear with the lead's details.

Other integrations

Plug in the rest of your stack.

Connect Gmail and launch your next page.

Build the page, switch Gmail on and send your ads to it. Free to start, no card.

From one prompt to qualified leads

Watch one prompt become a live solar quote funnel, every lead routed to your buyer, and the leaks flagged before they eat your budget.

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