Leadtrekker on your landing pages
Leadtrekker is built around one promise: every lead captured, every deal tracked. Its assignment rules route each lead to the right salesperson, reminders and automated email and SMS keep follow-up moving, and its reports show which campaigns turn into deals. LanderLab builds the landing pages and quizzes that feed it. The page's webhook posts each submit to Leadtrekker's lead API, and it becomes a Leadtrekker lead as it happens.
It fits South African businesses and the agencies that buy Meta and Google traffic for them: solar and backup power installers, insurance and funeral cover brokers, home loan and vehicle finance teams. The page produces the lead, and Leadtrekker makes sure someone calls it.
Leads straight into the Leadtrekker pipeline
Every lead from a LanderLab page lands in Leadtrekker with its name, number and email, plus every quiz answer you keep. From there Leadtrekker does what it's built for: assign it, remind the rep, send the first email or SMS, and track it through the pipeline to a closed deal.
Nothing waits for a daily export or a forwarded notification. The pipeline shows today's ad leads today.
Marketing ROI by campaign, without touching your website
Leadtrekker's own advice for measuring campaign ROI is to capture the UTM parameters on the ad's URL and store them as custom fields on each lead. On a normal website that means code to read the URL and keep the values for the session. On a LanderLab page, hidden fields named utm_source, utm_campaign and utm_content do it, and the values travel with the lead.
Leadtrekker's custom field reporting then shows leads and deals by campaign, source and creative, so you can see which Facebook ad paid for itself in signed quotes.
Follow-up that starts at the submit
Speed matters most on paid leads: someone comparing solar quotes fills three forms in an evening and takes the first installer who calls. Leadtrekker's automatic assignment, reminders and response time tracking work best when the lead arrives the moment it's created, which is what the webhook does.
Split tests judged on deals
Send LanderLab's variant ID as a custom field and every lead in Leadtrekker carries the version of the page it came from. Compare the variants on deals won, not on form fills, and keep the page that brings in buyers.
