Outbrain on your landing pages
Outbrain readers are in the middle of an article when they meet your ad, which is why advertorials and soft presells work there. It's also why click-through rate lies: a curious click and a buying click look the same until the conversion comes back.
LanderLab has the Outbrain Pixel built in. It goes on the page from your Marketer ID, on every variant by default, and it's saved to your LanderLab account for every page you build next.
It fits native lead gen and presell funnels: home warranty and insurance quotes, finance offers, ecom and nutra advertorials.
The Outbrain Pixel on every variant
LanderLab adds the Outbrain Pixel when you publish, with no code to paste, and every variant of an A/B test reports to Outbrain unless you pick one to isolate a design.
The Marketer ID is saved to your LanderLab account once, so a presell you build next week reports to Outbrain from its first visit, without anyone pasting a tag.
Budget that follows the conversions
Outbrain can only shift spend toward the publishers and placements that convert when it sees the conversions. With leads reported, its optimization works from what readers did on your page, not from which headlines they clicked.
The same pixel data builds audiences. Readers who reached the page and left without submitting are a smaller, warmer pool than the open web, and a second ad with a different angle often costs less per lead than the first touch did.
Presell angles tested on leads
Native buyers rewrite the presell every week. With every variant reporting to Outbrain and LL Variant ID on each lead in LanderLab, a new angle has to win on leads, not on headline clicks, before it gets the budget.
Presells that keep the click
In a presell funnel, the page sends readers on to an offer. Pass Through URL Params forwards your UTMs and click ID to every link, and hidden fields save them on the leads you capture on the way, so Outbrain, your tracker and your buyer all count the same reader.
