Taboola on your landing pages
Taboola is where advertorials live. A reader clicks a headline, reads your story, and either clicks through to the offer or closes the tab. Whether that click was worth paying for depends on the publisher site it came from, and Taboola can only optimize by site when it sees the conversion.
LanderLab has the Taboola Pixel built in. It goes on the page from your Taboola Account ID, saved to your LanderLab account once, so each new advertorial or landing page reports to Taboola without code.
It's built for native buyers: advertorials ahead of nutra and ecom offers, solar and home services quizzes, Medicare and insurance lead gen.
The Taboola Pixel on every landing page
LanderLab puts the Taboola Pixel on the variants you choose, with no code on the page, and visits and conversions are reported to Taboola from the first click.
The Account ID is saved to your LanderLab account once. Every advertorial and landing page you build next picks it from a list, so a new angle reports to Taboola the day it goes live.
Find the sites that send leads
Taboola's traffic comes from many publisher sites, and they don't send the same reader. Once conversions are reported, Taboola's reporting by site shows what each one costs per lead, not only per click.
Block the sites that send clicks without leads and raise bids on the ones that convert. Do it per campaign: a site that fails one offer can work for another.
Advertorials judged on what happens after the click
An advertorial has two jobs: get the click to the offer and send the right reader. With Taboola tracking on the advertorial and the opt-in page, Taboola sees both the visit and the lead, and Pass Through URL Params carries your UTMs and click ID from the article to the offer, so your tracker and your buyer see the same click Taboola does.
Test headlines and angles on leads
Native buyers test angles constantly. Run a new advertorial angle as a second variant with the pixel on both, and compare conversions in Taboola with leads by LL Variant ID in LanderLab. The angle that wins on click-through often isn't the one that wins on leads.
