Nimbata on your landing pages
Phone-first businesses like law firms, clinics and home services get many of their paid leads by phone, and their ad accounts often never see them. Nimbata closes that gap: it swaps a tracking number onto the page, attributes each call to the visit's source and campaign, and passes the call on to Google Ads, GA4 or the CRM.
LanderLab gives those campaigns pages built for the call: a headline that names the problem, a big call button, a landing page per practice area or service area that you can split test. Put Nimbata's DNI script in the page's custom code, or in the domain's to cover every landing page, and every call from those pages is attributed. You compare landing pages and ads on the calls they produce, not on clicks.
Nimbata call tracking on your landing pages
Nimbata's dynamic number insertion replaces the business number on the page with a tracking number for the visitor's source. When they call, the call reaches the firm through Nimbata's call flow and is logged with where the caller came from.
On a LanderLab page the number usually sits in the headline and on a call button, which Nimbata's auto-detection can find. When a page shows more than one number, you can mark the one Nimbata should swap.
Custom URL parameters on every Nimbata call
Source, medium and campaign aren't always enough. Nimbata's custom URL parameters capture extra values from the page's URL, like a case type, an internal campaign code or an ad variant, and store them on the call record at the moment the call is placed.
LanderLab's Pass Through URL Params keeps those parameters on every link from a pre-lander to the call page, so the value your ad set at the click is still there when the phone rings.
Google Ads bidding on the calls that matter
Nimbata connects to Google Ads with a Google sign-in and sends calls as conversions, either to an existing conversion action or one created from Nimbata. Workflow conditions decide which calls are sent, so the account learns from the calls you choose to count.
For a firm whose best cases start with a phone call, that's the difference between a campaign optimized on form fills and one optimized on consultations.
Reports an agency's clients can read
Agencies report calls by campaign, by landing page and by your own parameters in Nimbata, and can pull the data into Google Looker Studio. Next to the form leads LanderLab sends to the client's CRM, the report covers every lead the ads produced.
