Retreaver on your landing pages
Retreaver routes on tags. A call tagged with the caller's state, the publisher and the click ID can go to the right buyer and be paid back to the right source; a call with no tags can only go to whoever is open. Where those tags come from is the landing page, and that's the half LanderLab handles.
A LanderLab page qualifies the visitor with a quiz, keeps the ad's parameters on the URL and loads Retreaver.js from your Campaign Key. The script swaps in a number from your pool and attaches the visitor's data to it: URL parameters, location and session details. When the visitor dials, the call inherits all of it. Retreaver handles the routing, the buyers and the conversion, and you see which publisher, ad and landing page made the calls that paid.
Retreaver numbers only for qualified callers
Every caller who dials without a reason costs you the click and costs the buyer an agent's time. Buyers notice which sources send short calls. The fix is in front of the number, not in the call flow.
A LanderLab quiz puts the number behind the questions your buyers care about: ZIP, age, coverage, how soon they need it. Each answer can lead to its own step or out to another offer, so the call page with the Retreaver number only opens for visitors who fit. Retreaver.js still swaps the number and tracks the call, but now every call it tracks is one a buyer wants.
The ad's parameters travel with the call
Because the page's URL parameters are attached to the call, the click ID and sub IDs from your ad reach Retreaver with the caller. When a buyer pays out on a call, you can match that payout to the ad and the click that earned it, not only to the campaign.
Retreaver decides which parameters become tags through the parameter mappers on the campaign, and it keeps the gathered parameters for the whole browser session. A visitor who clicks around and comes back to the landing page still calls with the original click attached.
Route by where and when they call
Retreaver can route each call by the caller's location, the call's tags or the time of day. A caller from Texas at 7 pm reaches a buyer who takes Texas calls at that hour, rather than one who is closed or doesn't cover their state.
With the quiz answers on the call as tags, routing gets more precise than geography. A buyer who only wants callers on a specific plan type, or with a minimum coverage amount, gets those callers, and the rest go to a buyer who pays for them.
One landing page for many publishers
Networks running pay per call for many publishers don't want a static number per source. Retreaver's number pools assign numbers to each publisher as their traffic arrives and recycle them after the call, with each publisher's ID read from the URL.
Pair that with one LanderLab landing page per offer and every publisher sends to the same page, with Pass Through URL Params keeping their sub IDs on every link. The calls split by publisher in Retreaver without a separate page or number to manage for each.
