CallTrackingMetrics on your landing pages
Speed to lead decides a lot of paid traffic campaigns. A homeowner with water in the basement or someone hurt in a car accident often fills more than one form, and the first business to call back has the best shot at the job. A lead sitting in an inbox until someone checks it is a lead you paid full price for and may lose.
CallTrackingMetrics' FormReactor turns a form submission into a phone call: it rings your agent, queue or number first and connects them to the lead. LanderLab's webhook posts each lead from your page straight to CTM's FormReactor API, so there's no connector or Zap in between. The lead fills your landing page, CTM starts the callback you designed, and the campaign rides along on the form entry.
A CallTrackingMetrics callback for every paid lead
A FormReactor can dial the agent first: CTM calls a phone number, a queue or an agent, and once someone answers, connects them to the lead's number. It can also add the lead to a smart dialer or simply log the entry, with after-hours routing for submits that come in at night.
For campaigns where the first call wins, like water damage, towing, legal intake or mortgage refinance, that turns your landing page into a call trigger. You keep the form for visitors who won't dial a stranger, and still get a live conversation out of it.
CTM custom fields that keep the campaign
Any custom field in CTM can be filled from the lead. Send the quiz answers, utm_campaign, the gclid and LanderLab's own fields, like the page URL and the A/B variant, and they're on the form entry the agent sees.
That gives the agent context and gives you attribution. Because the entry sits in CTM's activity log next to the calls, your reports show form leads and calls from the same campaigns side by side, and you can see which ad sets produce conversations, not only submits.
A text first, then the call
Each FormReactor can send a follow-up text after the submit, with a delay you set, and a submission can ask CTM to hold its reaction for a few minutes. Pair the text with dial the agent first and the lead gets a message confirming the request while CTM lines up the call, so the ring doesn't come from a number they don't recognize.
Only the leads worth an agent's time
Not every submit should ring the phone. LanderLab Workflows (beta) can filter leads before they reach CTM, so only completed quizzes, only leads in your service area, or only the answers your team can help with trigger a call, while the rest go to email follow-up. Every lead is still in LanderLab's Leads tab either way.
