WhatConverts on your landing pages
Agencies that report out of WhatConverts usually have the client's site covered: tracking numbers on every page, its forms tracked, values on the leads that closed. The gap is the landing pages. Leads from a separate landing page builder end up in a CRM or an inbox, and the WhatConverts report under-counts the campaigns that sent them.
LanderLab's webhook posts each lead to WhatConverts' Leads API as it's submitted, so there's no Zap or CSV import in between. Each lead arrives as a web form lead with the email, the phone, the answers, the UTMs and the click ID, in the same profile as the calls. The client's team qualifies and values it like any other lead, and the ROI reports finally include your landing pages.
LanderLab leads as WhatConverts web form leads
Each lead arrives as a web_form lead with a form name you choose, like the landing page's name, so the client can filter by page in the Lead Manager. The email and phone go to WhatConverts' own fields, and every other answer comes in as an additional field, named the way you want it to read.
For the client, nothing changes about how they work. The leads from your landing pages look and behave like the ones from their site's forms, sit next to the calls, and follow the same qualification and notification rules.
Source, medium and campaign on every WhatConverts lead
WhatConverts reports by lead source, medium, campaign, content and keyword. LanderLab's hidden fields capture the UTMs from the ad's URL and send them into those fields, along with the ad platforms' click IDs, the page URL as the landing URL and the visitor's IP.
Your landing pages' leads then report under the campaigns that bought them, next to the calls from the same campaigns, instead of under a generic source the client can't read.
Quote and sales values by campaign
Once the leads are in, the client's team marks them quotable and adds quote and sales values in WhatConverts, the same as for calls. The reports then show what each Google or Meta campaign brought in, measured on booked patients and signed jobs, with your landing pages counted.
That's the report that makes a retainer easy to defend. When the client can see revenue per campaign, including the landing pages you built, the conversation moves from cost per lead to what the ads earn.
